The Public Relations Blog

Imagine you're sitting in a busy newsroom filled with reporters racing against deadlines. You have a story pitch in mind that you believe is newsworthy. But how do you make sure this reporter, who is juggling multiple assignments, sees the value in what you're offering?

The answer lies in presenting a complete and engaging story. No reporter wants to take bits and pieces of an idea and turn it into something publishable on their own. They prefer receiving a pitch that's press-ready, packed with every element they need.

1. The domino effect of Prime Day — retail's new Black Friday
2. Chipotle, Deliveroo, Lime: Quirky campaigns round‑up
3. Adidas resurrects its “Superstar, The Original” campaign
4. 60-second close: The many faces of PR strategy

You’re looking for ways to stand out in a fast-changing B2B marketing world—and you’re not alone. With so many channels competing for attention, it’s easy to overlook powerful tools that have been here all along. Your next big opportunity might just be trade publications. They not only boost your visibility but also build credibility right where it matters most: in front of the audience that already cares about what you do. 

You need a PR strategy that works in today’s changing media landscape. As digital platforms take over, your approach must shift from traditional outlets to niche, specialized media. You’ll find these channels connect more deeply with your audience and reshape how your story is shared and valued.

We asked ChatGPT directly how it uses earned media and news releases to shape its responses. Its answer reveals exactly why PR is now central to AI-powered discovery. If your brand isn’t showing up in trusted coverage, you’re invisible to the algorithms shaping today’s conversations.

Explore the full exchange and its implications for your PR strategy regarding AI relations.

AI isn’t pulling from your ad copy or blog posts.

It’s citing your earned media.

As generative AI tools like ChatGPT and Google SGE reshape how people search, public relations — not SEO or paid media — is powering brand discovery. In fact, 95% of citations in AI-generated answers come from PR-driven content. If your company isn’t earning credible coverage, it’s getting left out of the conversation.

Here’s why PR is now the front door to AI-powered discovery and how to make sure your brand shows up.

In a world where every brand fights for media attention, you need more than a typical press release to stand out. Doing something truly original is what catches journalists’ eyes. When you create interesting, memorable stories, you inspire news outlets to share your message with their audiences.

Unlocking the power of reactive gifting in PR

Have you ever been pleasantly surprised by an unexpected gift? That delightful feeling can work wonders in creating memorable connections, not just personally, but professionally too. Reactive gifting, a strategy where businesses respond with thoughtful gestures based on real-time interactions, is becoming a standout move in public relations. It's less about the dollar value and more about the lasting impression it leaves.

When disasters strike, people become overwhelmed. Chaos spreads rapidly. When crises occur in your company, many will turn to leadership for information, solutions, and reassurance. As a leader, you can help minimize damage and restore order by speaking with clarity and authority. 

This is why effective crisis communication can be so impactful. Use these tips to guide stakeholders, employees, and the public through the storm with clear, confident, and consistent messaging.

In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.

Tune in to learn more!