The Public Relations Blog

If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.

That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.

This guide details what every brand should know before hiring a PR firm or launching a media relations program.

At Axia Public Relations, we build programs that deliver earned media, thought leadership, and online visibility for ambitious brands. In Q1, we sharpened our focus, upgraded our social media and SEO team, added new client partnerships, and launched upgraded service packages already producing measurable results.

1. Is Tesla experiencing a brand crisis?
2. Chewy's recent content shows the power of thought leadership
3. 60-second close: Set your narrative, or someone else will

Axia achieves quick wins to boost your PR ROI early.

When you invest in a public relations firm, you want to see results quickly. 

As your long-term PR strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment.

Early quick wins are not just about delivering immediate results. They are also an opportunity to see how your PR team is committed to helping you achieve your goals.

At Axia Public Relations, every moment counts. That's why we crafted more than 350 strategies and tactics (within our 20 PR and content services) to generate results within the first 30-90 days we work with you. As part of our onboarding process, these early wins validate the PR process and lay the foundation for your sustained growth.

In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.

Tune in to learn more!

When parting ways with your current PR firm — whether to transition to a new agency or bring PR resources in-house — ensuring a seamless handoff is crucial. A smooth transition protects your brand, ensures business continuity, and minimizes disruptions to your ongoing PR efforts. While many firms promise quick and easy transitions, it often takes more than 90 days to fully make the shift.

To set up your brand for success during a PR agency change, it’s essential to ask the right questions and request the right materials. Here’s a comprehensive guide on what to request from your incumbent PR agency during a transition, covering key areas like media relations, social media management, content creation, SEO, and more.

You’ve probably heard of TED Talks, the short, powerful presentations that share "ideas worth spreading." But have you ever wondered what it takes to deliver one of these talks? TED Talks and TEDx Talks might seem similar, but they have distinct differences. Knowing these differences and the criteria involved can help you prepare to share your own important message on this prestigious platform.

Why media training matters, especially when it doesn't go exactly as expected

I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.

In the construction industry, a strong digital presence opens doors to new clients, partners, and opportunities. However, construction executives often face challenges when stepping into the rapidly changing digital arena. With many projects on their plates, figuring out how to stand out online can feel daunting.

Knowing effective strategies makes it easier. Search engine optimization and blogging are two game-changing strategies for construction professionals looking to boost their visibility and influence.

In the competitive world of digital marketing, high-quality backlinks are one of the most critical ways to boost your website's search engine rankings.

Backlinks act as endorsements from trusted sources. They signal to search engines that your content is valuable and relevant.

Securing high-quality backlinks is ultimately investing in your website’s long-term success. But what are they? What strategies deliver the best results? Let’s dive in to understand the essentials.