The Public Relations Blog

TED Talks and TEDx Talks are popular platforms for sharing ideas, but they are not the same thing. Many people confuse them or use the terms interchangeably without knowing the differences. Understanding what sets them apart can help you choose the right platform for your needs.

In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.

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Brands often use public relations and strategic communications to connect with their audiences. While these terms are sometimes used interchangeably, they have distinct roles. Understanding the differences can help you decide which approach will best meet your needs.

Building a strong brand is crucial for any company seeking to stand out and earn customers' trust. Many experts believe public relations is key to building brands, while advertising helps support established brands. This approach has helped famous brands like Amazon, Starbucks, and Tesla become household names.

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

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If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.

That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.

This guide details what every brand should know before hiring a PR firm or launching a media relations program.

At Axia Public Relations, we build programs that deliver earned media, thought leadership, and online visibility for ambitious brands. In Q1, we sharpened our focus, upgraded our social media and SEO team, added new client partnerships, and launched upgraded service packages already producing measurable results.

1. Is Tesla experiencing a brand crisis?
2. Chewy's recent content shows the power of thought leadership
3. 60-second close: Set your narrative, or someone else will

Axia achieves quick wins to boost your PR ROI early.

When you invest in a public relations firm, you want to see results quickly. 

As your long-term PR strategies start to progress, achieving quick wins is crucial for building your confidence. Early, measurable successes create momentum, reassure stakeholders, and ensure a return on investment.

Early quick wins are not just about delivering immediate results. They are also an opportunity to see how your PR team is committed to helping you achieve your goals.

At Axia Public Relations, every moment counts. That's why we crafted more than 350 strategies and tactics (within our 20 PR and content services) to generate results within the first 30-90 days we work with you. As part of our onboarding process, these early wins validate the PR process and lay the foundation for your sustained growth.

In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.

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