The Public Relations Blog

3 tips to be certain your PR agency knows your field and can deliver success

Why would you risk hiring a public relations firm that hasn’t achieved results within your company’s industry? Before hiring a PR firm, do your due diligence to ensure you’re hiring a firm that fits your needs and wants – one that can create a successful PR campaign in your industry. Hiring an inexperienced PR agency is mistake #6 in Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm. Check out our three areas of importance to ensure you hire an experienced PR firm that will bring you success.

How to make the most of social media when times are tough

Even the most seasoned public relations professionals find managing social media in a crisis challenging. News spreads fast on social media. Things can escalate in a matter of minutes. Marketing departments are often in a position where they must act swiftly and shrewdly when their company’s reputation is at stake. The good news is that social media can help you mitigate crises when you use it wisely.

3 qualities you need for PR success

The public relations game has changed drastically since the introduction of the 24-hour news cycle. It’s no longer sufficient to draft news releases, run campaigns and manage crises. While the methods have changed, the heart of PR remains the same.

Students today will be decision-makers tomorrow. The next generation of PR professionals looks to current leaders to guide it. Axia Public Relations’ CEO Jason Mudd is doing his part to help shape the future of PR. He understands the changing landscape and the importance of blending the old with the new in PR tactics. Joined by other experts at the University of North Florida (UNF), Mudd gave advice on the qualities every PR expert should have.

How to build long-lasting media relationships

When you think of media, you think about placement for your company’s product or service. However, media is much more than getting your story published. Pitching your story to the media is about creating long-term mutually beneficial relationships with journalists. How do you pitch so that journalists will pick your content and connect with you as a source for their future stories?

3 key points for maximizing the effectiveness of your PR strategy

Having been in the public relations game for nearly two decades, I’ve found that one question continues to plague our industry: How long will it take to see the value of public relations? Everything we do in business should net a return – that’s the whole point, right? PR has most certainly transitioned into a business of measurement. Where once clip books and impressions marked success, we must determine today’s campaign success by precise metrics and established goals.

Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Google strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.

Advice for students planning a public relations career

The school year is in full swing, and public relations students are likely juggling multiple class projects and thinking about the thing that’s on most college students’ minds: getting a job after college. Here are six tips to help students secure a great job in PR.

Use creative content to reach your audience

With search engines placing more emphasis on valuable content, a once-static website can now become a more dynamic calling card for any company. An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously. With greater focus on inbound marketing, companies are ditching aggressive sales and marketing approaches of yesteryear and replacing them with conscientious, thoughtful and strategic engagement to assert differentiation.

Blogs are evolving to incorporate useful and creative content in the form of videos and hyper-localized content. Here are a few tips to keep in mind as you consider your blogging efforts.

How to make the most of your social media engagement

There is no doubt that social media marketing is very important. It allows companies to directly engage with their customers, build brand presence and ultimately grow their businesses. You can use various metrics to measure your social media strategy success. Some companies believe that the total number of followers or fans is what matters the most for having a well-established presence online. How do you determine the value of your social media following?

Invest wisely; don’t underspend on PR.

Most companies are looking to save money — especially on items they don’t believe are essential to success. You might think you should hire the low-cost public relations solution rather than finding the right solution for your company. However, choosing a cheaper solution instead of the solution that addresses your company’s needs may jeopardize your company in the future.

Public relations builds a company’s brand. It’s a vital element to success. Don’t endanger your company by underspending on PR. Use these four strategies to ensure you’re hiring the right PR solution for your company and not making mistake #5 of the 15 mistakes companies make when hiring a PR firm.