How to break up with a PR firm

Breaking up is hard to do, but we've made it easy on you. 

So, you’ve decided to move away from your current public relations firm. You might feel anxious about it. That’s normal. Changing PR agencies is a significant business decision, and handling the transition professionally is essential for a smooth experience. To make it easier, we prepared a letter you can customize to notify your PR firm of your decision to part ways.

At Axia Public Relations, we understand that transitioning between agencies can be challenging. We’re here to provide expert guidance and practical tools to support you during this change. With our decades of experience, we know what works for clients. One of the most important steps is formally notifying your current agency in writing that you’re canceling their services.

To do this, you can use this customizable letter to communicate your decision clearly and confidently.

Before sending the termination notice, review our recent blog posts for more insights on managing your transition effectively:

• What conversations should we have with our PR agency before canceling?
• What should we request from our PR firm after canceling their services?
• Why you want 90 days to cancel your PR firm

PR agency cancellation letter template

Note: Be sure to remove the brackets after filling in your details.

[Date]

[Your Name]
[Your Title]
[Your Company Name]
[Your Address]
[Your City], [Your State] [Your Zip Code]

[Name of Recipient]
[Title]
[Incumbent Agency Name]
[Address]
[Address 2]
[City], [State] [Zip Code]

Dear [First Name of Recipient],

We appreciate the services [Incumbent Agency’s Name] has provided us over the past [number] years.

However, [Your Company Name] has decided to realign our strategy and direction. To that end, we’re submitting this written notice to cancel the services we receive from your organization, effective [date].

We expect [Incumbent Agency Name] to continue providing services until then and facilitate a smooth transition. As our signed agreement requires, we will honor our remaining payments, timeline, and commitments. We appreciate your team’s continued cooperation and professionalism in the upcoming timeframe.

Thank you for your services. We wish you and [Incumbent Agency Name] all the best in the future.

[Your Name]
[Your Title]
[Your Phone Number]
[Your Email]

Final thoughts

Breaking up with your current PR firm can seem overwhelming, but handling the transition with professionalism will set your company up for future PR success. Let us know if you have any questions or would like help in personalizing your cancellation letter — we’d be happy to assist.

Mistakes can impact your success, so check out our e-book “15 mistakes companies make when hiring a PR firm” – don’t let hiring the wrong PR firm be one of them.