The Public Relations Blog

Information overload can be a dealbreaker for many

Thanks to the wonders of modern technology, storage online is not a problem; we can write as many words as we want without fear of eating up too much space. However, while it may seem handy at first, research has shown two things:

Consumers will actively shy away from content that’s too long.

Consumers want information as quickly as possible.

 

It isn’t a good idea to overwhelm your customers with too much information.

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