The Public Relations Blog

Aaron Dunn




Recent Posts:

How construction industry marketing will evolve after coronavirus – and what you can do to prepare

The rapidly spreading coronavirus (COVID-19) has caused major disruption for a vast number of industries worldwide, including the construction industry. 


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Topics: construction

Understanding the role of an account manager at a PR agency

When you partner with a public relations agency, you’ll get to know your account manager pretty quickly. At first, you may assume an account manager is simply an extension of the project management team, when in reality, this person plays a very different role.

 

Account managers and project managers work in tandem to ensure your satisfaction with the final project. Where a project manager’s sole focus lies on the completion of the work, an account manager’s goal is to ensure your satisfaction at every turn.

 

Account managers actually have some of the toughest jobs in a PR agency. As agents of mutual understanding, they help to shape the culture of the agency and strike a harmonious tone in relationships with their clients. 

 


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