8 ways to promote your earned media coverage

Congratulations, you’ve earned your company media coverage! However, the hard work doesn’t end here. The next step is promoting your success.

Here are eight ways to maximize the effects and lengthen the lifespan of your earned media coverage.

1. Share to social media

Include a direct link to the coverage in your social media posts. To further amplify reach, utilize hashtags, tag relevant influencers or media outlets, and encourage audience interaction.

2. Showcase on your website

Label your achievements under a tab on your website, such as “In the News.” This makes it easier for your audience to find your earned coverage, enhancing your visibility.

3. Utilize paid media

If your earned media coverage is already doing well with your audience, consider boosting those posts for greater reach. Consider leveraging search engine optimization strategies to put your website on the first page of Google results.

4. Include in a newsletter or blog post

Highlight the key points of your story and emphasize the success of your earned media coverage. Increase impact with a direct link to your coverage, and encourage readers to check it out.

5. Reshare mentions

Express gratitude toward those who mention your earned coverage. This is an opportunity to grow your exposure and build positive relationships.

6. Use in pitches

Boost your credibility by featuring your earned coverage in pitches. Include direct links, quotes, metrics, and/or key points.

7. Integrate into collaborations

Whether through relevant influencers, events, or other media outlets, utilize your earned media coverage as a sign of credibility and current audience interest.

8. Engage in discussions/forums

Monitor social media mentions surrounding your coverage, and participate in the conversation. Responding to comments and inviting feedback will enhance your brand visibility and build a positive image.

Promoting your earned media coverage is essential in maximizing its impact. These strategies bring opportunities to build relationships, boost your brand’s visibility, and increase engagement. Don’t stop at earning the coverage; you’ll miss out on a world of rewards.

For more tips like these, register for Axia’s free 60-Second Impact, packed with tips and tools on how to use PR to promote and grow your company.

Author’s Bio:

Maya Lerner is a public relations assistant at Axia Public Relations. She previously coordinated media content and promotions for international nonprofits and small businesses. She studied at the Toulouse Business School in Toulouse, France, as well as the Norwegian School of Economics in Bergen, Norway.

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