The Public Relations Blog

3 steps to determine the value of your social media following

How to make the most of your social media engagement

There is no doubt that social media marketing is very important. It allows companies to directly engage with their customers, build brand presence and ultimately grow their businesses. You can use various metrics to measure your social media strategy success. Some companies believe that the total number of followers or fans is what matters the most for having a well-established presence online. How do you determine the value of your social media following?

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Topics: Public Relations, Featured, Social Media, Online Public Relations

4 steps to ensure you hire the right PR solution for your company

Invest wisely; don’t underspend on PR

Most companies are looking to save money, especially on items they don’t believe are essential to success. You might think you should hire the affordable public relations solution rather than the right solution for your company. However, choosing a lower-cost solution instead of the solution that addresses your company’s needs may jeopardize your company in the future.

Public relations builds a company’s brand. It’s a vital element to success. Don’t endanger your company by underspending on PR. Use these four steps to ensure you’re hiring the right PR solution for your company and not making mistake No. 5 of the 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured, PR Tips

‘National Publicist Day’: How Ivy Lee wrote the first press release


October 30. To most it’s just another day of the year. However, in the public relations and journalism worlds, it’s a day to celebrate. October 30 is National Publicist Day.

(See also: What’s the difference between publicity and public relations? Hint: PR strategists hate when we call them publicists.)

On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release.

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Topics: Media Relations, Public Relations, Featured, Press Release

Media coverage: Securing one for the wall

6 tips to help you obtain news coverage for your company

Public relations professionals should understand their clients aren't looking to put a news release in a frame on their wall. They want a cover story or great feature story to frame. So how do you make it happen? There’s no sure-fire way to earn that coveted feature story placement. However, there are some things you can do to help make the dream a reality.

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Topics: Media Relations, Public Relations, Featured, Media

4 steps to maximize your social media strategy

How to attract more traffic to your social media platforms

 Many companies rely on their social media strategy to help grow their business. Social media spreads the word about your brand, establishes your credibility, gets you more leads and brings you convertible traffic. Obviously, you want to use social media platforms to their full potential. The question is how? Unfortunately, there’s no one-size-fits-all approach. There are, however, certain key steps that work to maximize your social media efforts.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

3 tips to turn customers into promoters

Public relations has historically focused on creating or transforming public perception. Today, in an era of heavily used social media and rapid-turn news, companies now have both unique communications challenges as well as limitless communication opportunities.

It’s no secret that client, employee or vendor opinions can make or break a business. Glassdoor, Indeed, BBB, Facebook, Yelp, TripAdvisor and others provide fertile ground for opinion seeding. And opinions, even from strangers, drive sales. Once rooted in a solid handshake, the sales process has shifted somewhat in that companies can digitally seduce new business while driving more traffic to their website, blog and social media platforms. It’s within these digital locations where many relationships begin and often result in a sale. Here are a few tips to easily establish positive relationships with your visitors and turn them into company promoters through inbound marketing:

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Topics: Public Relations, Featured

Achieve maximum productivity: How the Ivy Lee Method can work for your company

In today’s multitasking society, it’s often difficult to stay focused. Distractions abound, and many of us think that the more we do at one time, the better. This may not be the case. There’s a method that works for our company, and we think it will work for yours too. The Ivy Lee Method is simple and achieves maximum productivity. Since we first learned about it from keynote speaker Verne C. Harnish, we use the method daily and recommend it to our clients and their leadership teams.

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Topics: Public Relations, Featured

Insta-success: 3 tips to ensure high performance on Instagram

Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform. With many changes afoot, including the addition of new features and advertising options, how can your company stay ahead of the curve and keep its Instagram account effectively reaching followers?

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Never lie to a news reporter

4 tips a spokesperson can use to prepare for an interview

In the midst of an interview, sometimes it’s tempting to exaggerate to make your company look good. Perhaps you’re unprepared to answer the question, so you respond enthusiastically with a “fish tale.” Or, perhaps you’re attempting to “fake it before you make it.”

No matter the reason, you should never exaggerate or tell even the smallest lie. You’ll lose credibility and put your company’s future in danger. We’ve had one such client whose CEO embellished during an interview, and it didn’t turn out well. Learn from that company’s mistake so you can prevent it from happening to your company.

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Topics: Media Relations, Public Relations, Featured, Media

Be prepared when you hire a PR firm

3 ways to minimize the risk and maximize the benefits of PR

When hiring a public relations firm, some companies or executives don’t realize that PR sometimes involves risks, and others think too much of the risks. It helps to understand more about PR and how it can benefit your brand before you hire a PR firm. Unlike advertising, you have little to no control of the timing, content and context of a story. Not realizing the risks involved in PR is mistake No. 4 from Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

 

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Topics: Public Relations, Featured

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