The Public Relations Blog

Jab, jab, jab, right hook: the right way to pitch

Craft the perfect pitch and get the job done

The first impression is all you’ve got to convince the person in front of you of your potential. If you do it the right way, there is no reason why you shouldn’t succeed; if you try beating around the bush, there is a strong possibility your pitch will end up in the rejected pile. So what is the right way to approach this issue?

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Topics: Public Relations, Featured, PR Tips

You on LinkedIn: your audience thinks it’s legit

Update that profile (audiences notice) and 5 other PR tips for LinkedIn

Moving on from how to use Twitter to updating your LinkedIn: If you know you need to strengthen your online reputation, you can’t overlook LinkedIn anymore. To your audiences, it’s totally legit. It’s also one serious way you can cut through the social media clutter that clogs up every industry. Read on to see how the recent report shared on Forbesimpacts how you use LinkedIn to build your brand as part of your PR strategy.

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Topics: Public Relations, Featured, PR Tips, Social Media

How to use Twitter and avoid failure

How to deal with what’s wild (and wildly effective) about this platform  

Let's continue on our social media binge this week and dive into one platform in particular  the wild horse of social media  Twitter.

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Topics: Public Relations, Featured, PR Tips, Social Media

The do’s and don’ts of managing social media

LinkedIn and Facebook and Twitter, oh my!

Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.

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Topics: Public Relations, Featured, PR Tips, Social Media, Inbound Marketing

Leverage public relations and social media to get and keep more clients

Leave no customer behind

For people to give you their business, first they have to know who you are. They will then have to decide if they trust you and, if all goes well, you can even get them to like you.

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Topics: Public Relations, Featured, PR Tips

Why is your company not on the ‘Best Places to Work’ list?

Find out why it’s worth it and how public relations can help

“Best of” lists have become ubiquitous as we try to categorize and rank everything, from famous movie lines to beautiful people. Most business leaders and executives view Best Places to Work lists as cheesy stunts dreamed up by publications and companies looking for cheap publicity. However, an optimization consulting firm has revealed in a new study that these lists can actually be quite valuable.

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Topics: Public Relations, Featured, PR Tips

Planning to be the new kid on the block in an unlikely market?

Public relations helps establish your brand unabashedly with your audience

Do you have your sights set on where your brand hasn’t gone before? If your company is breaking into unconventional markets, you’re likely pondering how to best position yourself and what your key message points to your new audience should be. Taking a look at how other companies have ventured into uncharted or unexpected markets – and how they communicated with their audiences – can be good food for thought. Read on for an example and some PR strategies to consider if you’re taking your brand to new ground.

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Topics: Public Relations, PR Tips

Writing for the media: prioritizing with the inverted pyramid

Prepare your story for print publication

Reporters and journalists work with a tool known as the “inverted pyramid” in mind; it is a mainstay of traditional mass media. For the general public, the inverted pyramid is also known as a funnel.

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Topics: Public Relations, Featured, PR Tips

Craft the perfect press release quotes

Not getting the media coverage you expect? It could be your press release quotes.

Earlier this week we talked about how to write a press release  now we're going to dive into the proper way to quote individuals in releases. The purpose of a press release is to announce your program, award or other news to the media and, if you’re lucky, get them to cover it. In order to do this, you have to accomplish more than just giving the usual details like where and when. You have to make them care.

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Topics: Public Relations, Featured, PR Tips

Don’t let competitors steal your public relations strategies and run for the border

Recent Taco Bell stir a reminder that your PR property is your property

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Topics: Public Relations, Featured, PR Tips

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