The Public Relations Blog

Students today, leaders tomorrow; Axia talks PR at UNF

3 qualities you need for PR success

The public relations game has changed drastically since the introduction of the 24-hour news cycle. It’s no longer sufficient to draft news releases, run campaigns and manage crises. While the methods have changed, the heart of PR remains the same.

Students today will be decision-makers tomorrow. The next generation of PR professionals looks to current leaders to guide it. Axia Public Relations’ CEO Jason Mudd is doing his part to help shape the future of PR. He understands the changing landscape and the importance of blending the old with the new in PR tactics. Joined by other experts at the University of North Florida (UNF), Mudd gave advice on the qualities every PR expert should have.

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Topics: Public Relations, Featured, PR Tips

How long will it take for public relations to work?

3 key points for maximizing the effectiveness of your PR strategy

Having been in the public relations game for nearly two decades, I’ve found that one question continues to plague our industry: How long will it take to see the value of public relations? Everything we do in business should net a return – that’s the whole point, right? PR has most certainly transitioned into a business of measurement. Where once clip books and impressions marked success, we must determine today’s campaign success by precise metrics and established goals.

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Topics: Public Relations, Featured, PR Tips

4 steps to ensure you hire the right PR solution for your company

Invest wisely; don’t underspend on PR

Most companies are looking to save money, especially on items they don’t believe are essential to success. You might think you should hire the affordable public relations solution rather than the right solution for your company. However, choosing a lower-cost solution instead of the solution that addresses your company’s needs may jeopardize your company in the future.

Public relations builds a company’s brand. It’s a vital element to success. Don’t endanger your company by underspending on PR. Use these four steps to ensure you’re hiring the right PR solution for your company and not making mistake No. 5 of the 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured, PR Tips

Improve your BBB rating with these 4 easy tips

Bring more customers to your company with a better reputation

Warren Buffett said it best:

A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB). 

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Topics: Public Relations, Featured, PR Tips, Reputation Management, Online Reputation Management

3 reasons your company is hiring a PR firm too soon

Overcome hiring a PR firm mistake #1

Hiring a public relations firm is an exciting time for most companies. However, sometimes, people get so enthusiastic about their product/service and story that they jump in headfirst without being fully prepared. In fact, Axia Public Relations considers hiring a PR firm too soon mistake #1 from our list of 15 mistakes companies make when hiring a PR firm.

Here are three situations where your company is hiring a PR firm too soon:

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Topics: Public Relations, Featured, PR Tips

Ask the Twitter expert

A Q&A with a social media expert

For the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter. Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As a social media and community engagement specialist, here are my answers to the five common questions about the channel with more than 315 million users.

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Topics: Public Relations, Featured, PR Tips, Social Media

15 mistakes companies make when hiring a PR firm

Use this checklist to make sure you’re optimizing your relationship with your PR firm

Here are fifteen mistakes your company might be making when hiring a public relations firm:

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Topics: Public Relations, Featured, PR Tips

How to write content for each buyer persona in every stage of the buyer's journey

Knowing what stage you are writing for will help you close deals faster

Who are your customers? How and when did they learn about you? What made them decide to give you their business instead of going to your competition? If you answered “I’m not sure” or “It was just dumb luck,” then you need to stop guessing and take control of your buyer personas and the content they receive from you.

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Topics: Public Relations, Featured, PR Tips, Content Management

5 Things big companies know about PR that small businesses can learn from them

Don’t just get bigger, get better.

In almost every small business, there is a big company yearning to break free. Even if you’re not actively seeking to significantly grow your company and are happy exactly where you are now, you surely wouldn’t turn down a few more customers and some more profits.

Sir Isaac Newton advocated standing on the shoulders of giants to get bigger. We suggest that you merely try to see the world from their vantage point and not be afraid to think big. No matter how big you are – or wish to become – you can look at how big companies handle their PR and discover ways that you can tailor their methods to fit your needs and increase your profitability.

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Topics: Public Relations, Featured, PR Tips, Small Companies

3 reasons a PR agency might fire you or your brand. Get the most from your PR investment with these tips

Panera’s advertising agency recently said “no more” to the retail restaurant/bakery giant, citing problems like too many quick changes as a source of ongoing problems and a major halt to progress. Here's our three tips for making PR agency relations work.

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Topics: Public Relations, Featured, PR Tips

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