Use all available tools – old and new – to stay ahead

Use all available tools – old and new – to stay ahead

One age-old tool can spark monumental, industry-wide change. If your company website isn’t mobile-friendly, you could face serious consequences. It’s time to have an honest talk about your strategy and your future.

60-Second Articles:

1. The power of Apple’s $17,000 watch story

2. Google’s smackdown: Make websites mobile-compliant – or else

3. The 60-Second Close: Time for the ‘what if’ conversation

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1. The power of Apple's $17,000 watch story

• Why Is Apple selling a $17,000 watch? Because the company understands the power of a story.

• Stories are powerful enough to put dormant industries on “Apple alert.” In this case, Apple is beating Switzerland at its own game, disrupting the entire watch category just as it successfully did with the cell phone, tablet and music markets.

• Expect to see a seismic landscape change – much like we’ve seen with other categories caught moving too slowly and plunged into panic mode, trying to play catch-up – all because of just one story: a $17,000 watch.

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2. Google’s smackdown: Make websites mobile-compliant – or else

• Google announced a major algorithm change slated for April 21st: All websites must be mobile-friendly.

• Google has never before stated an exact deadline prior to an algorithm change, indicating the seriousness of this announcement. Any site that isn’t mobile-compliant will be removed from search results across all mobile devices, which could affect organic rankings.

• With the popularity of mobile phones and tablets now being used for searching, Google wants all web sites formatted to fit every platform.

• Is your site mobile-compliant? Take the test at https://www.google.com/webmasters/tools/mobile-friendly/. If it isn’t, let us know immediately – before Google brings the hammer down on your website and removes it.

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3. The 60-Second Close: Time for the ‘what if’ conversation

• It takes strong vision and strategy to stay ahead and prevent your business from falling into the dreaded catch-up mode. With all the changes to business categories including the watch and jewelry markets, what’s next? What if Silicon Valley met your business? It’s time to have this conversation.

• It’s time to talk “what if.” It’s time to talk about your future, your strategy and your creative. It’s time to talk about increasing market share. It’s time to call us – even if it’s for a second opinion. We can get you there faster than ever.

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Best Wishes,

Jason Mudd, APR
Axia Public Relations
888-PR-FIRM-8