The Public Relations Blog

Don’t fear Googlebots and hashtags; use PR to help make the most of them

Just when you thought social media management couldn’t get any more complicated, up pops yet another potential fox in the henhouse. You’ve probably heard talk that Google and Twitter just renewed their relationship so that information shared in Tweets will appear in Google searches.

This news could either be a disaster for your company or another path to more profitability. It all depends on how well you’re able to manage these platforms, and the right PR firm can help ensure that your company handles it properly.

Take advantage of the profitability that comes from working together

Automotive pioneer Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is success.” This is especially true when it comes to all levels of your company working in conjunction with your PR team.

Unfortunately, at some companies, this is easier said than done. With everyone bumping heads, jockeying for position and fighting for their own pieces of the budget pie, some companies can seem more like a monster truck rally than a cohesive unit. However, for the sake of your profitability, it’s vital for your team to work together and for you to include your PR firm in your strategic plans.

Axia Public Relations Offers Four Guidelines

When consumers complain on social media, should a company apologize or seek a different solution instead? In an era of highly social, media-driven communication, it seems like every organization is on high alert in preparation for the uncomfortable, dissatisfied vocal minority. But the thing is, you just can't please everyone. Companies recognize that social media opens up a virtual world in which anyone can speak his or her mind — and do so anonymously. That creates fear that often drives the urge for organizations to apologize, sometimes when it isn't really warranted.

Let PR help you navigate the business world’s social network

Your company probably already has a Facebook page and maybe even a decent Twitter following. However, if you’re not taking full advantage of LinkedIn, your company could be missing out on making a good impression with potential business allies and prospects.

LinkedIn provides the most unique, effective method of branding your company within the business community and even finding top talent for open positions. Its research suggests that posting to LinkedIn frequently can significantly increase your chances of engaging your target audiences. Use the following tools and tips to get maximum impact from LinkedIn.

PR insiders tell when the best day is to send press releases

Many organizations get hung up on the same quandary: When do you send out your most important news to the media to ensure that it doesn’t get lost amid the noise? For years, public relations veterans have debated this topic, suggesting that, for example, poor earnings news should go out after market close on Friday in an effort to decrease the potential of the news getting reported. Others maintain that Wednesdays are a slower-than-average news day during which the press trolls for good news items to scoop.

So, what day is the best day to announce your latest whiz-bang gizmo that will change the world? Any business day you pick will be a fine day, and here’s why

Learn to walk a mile in the media’s shoes and increase your chances for major news coverage

When you’re developing a press release or crafting a pitch for journalists, you usually think about things like spelling everything correctly and making sure your CEO is prominently mentioned. However, it’s more important to think about what will happen after you hit “send.”

You must strongly consider how the journalist will feel when she sees your information. Being aware of her process in deciding what gets printed or aired – including her anxieties and stress level – will give you a better chance of making the perfect pitch and achieving positive news coverage for your company.

Let PR show you the best ways to use this ever-changing technology

Social mediaseems to have changed life as we know it. If your company isn’t on at least two social media platforms, you’re missing key opportunities to connect with and engage your customers. To effectively reach your customers, you may find that social media connections have become less of a preference and more of a necessity.

Although the concept of social media has become pervasive in our society, it’s also still very new, and as such, it’s constantly changing. You must stay on top of trends in this area in order to use it properly and maximize your efforts. PR can help. Here are five facts you may not have known that can help you get ahead of the curve (and the competition).

Let PR show you the best ways to use social media for outstanding results

What if you had a contest and no one entered? That’s what happens when you have a great idea for a promotion but don’t publicize it properly.

P.T. Barnum once said that “without promotion, something terrible happens: nothing.” In order for a contest, campaign or promotion to be effective, people have to know about it, and the more the better. This is where the right combination of PR and social media strategy can be crucial.

PR tips to make your communications healthy and strong

Businesses in this country may be facing an epidemic of worldwide proportions. It’s a case of everyone owning the latest communications devices, but not using them to communicate correctly.

Use PR to, like, learn how to take advantage of Instagram to reach a younger demographic

According to a recent study, Instagram is the social networkof choice for the tweens and teens of today. Another survey ranked this popular application as having the most engaged users. This shift has occurred only in the past year or so and puts Instagram ahead of Twitter and the no-longer-cool Facebook.