The Public Relations Blog

Celebrity status can spark quick attention, but lasting brand success depends on more than fame. Strategy, authenticity, and audience trust determine which ventures thrive, and which fade fast.

Securing a coveted conference speaking slot takes more than a good pitch; it requires early planning, sharp positioning, and the right timing to stand out before agendas are finalized.

You're probably noticing more than ever how public relations is shifting. With 2025 on the horizon, staying ahead in this field means understanding these changes and preparing for what's next. Let’s explore the latest dynamics shaping PR and why you need to adapt your strategies to succeed in this fast-paced environment.

Fourteen essentials for remote professionals and telecommuting warriors

Working from home has become the new normal, so why not make it a little easier with these tools? All items included here are rated at least four out of five stars, and we might earn a referral credit if you buy some of these products from the affiliate links we provided below. Here’s a list of items that are essential when working from home: 

Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal.

Guest:

Our episode guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.

Topic: 

The one with Jamie Lieberman on understanding photography copyright law

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine.

Guest:

Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.

Topic: 

The one with Katie Delahaye Paine on why you should prioritize measurement in all of your PR and marketing campaigns

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:

Conducting research and analyzing your needs

Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:

Understanding image quality is essential

Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story. 

Images are measured by DPI or dots per inch. A high DPI references a high-quality photo. 

A key component of the PESO model

News media is a major component of the Paid, Earned, Shared and Owned model. In fact for me, it’s my favorite part of public relations – assisting clients and companies in gaining news media. News media is often referred to as earned media, and it’s the content that third-party entities (namely media outlets) create about your company and your brand, its products, and its services.