The Public Relations Blog
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Build a 30-day dashboard for social media and reputation management with social listening, SERP monitoring, KPIs, alert thresholds, and executive reporting cadence.
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Topics: public relations, reputation management, branding, CMO, social media, AI Visibility
Learn how CMOs can strengthen social media and reputation management with proactive monitoring, earned media, and crisis-ready communication plans.
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Topics: public relations, reputation management, branding, CMO, social media
Learn the warning signs, timing, and steps to take when facing online outrage and when to hire a crisis management firm to respond quickly and protect trust.
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Topics: public relations, reputation management, crisis communications, branding, social media, AI Visibility
Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.
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Topics: public relations, reputation management, crisis communications, branding, B2B, agency news
Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.
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Topics: public relations, PR tips, branding
2. Starbucks Korea fires CEO after controversial “Tank Day” promotion
3. 60-second close: PR is risk management
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Topics: crisis communications, branding, 60-Second Impact
Learn when to use a press release or a public relations strategy and how a trusted PR agency can strengthen your brand’s reputation.
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Topics: public relations, PR tips, branding
Learn how to engage on Reddit with a helpful, honest voice while working with a PR and marketing agency that helps you do it right.
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Topics: branding, web marketing
In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.
Tune in to learn more!
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Topics: branding, On Top of PR
- Cracker Barrel’s new social media lead reflects on “busy” first 60 days
- Taco Bell leverages celebrity cameos for its new “Crispy Chicken” menu
- Charlie Kirk’s death exposed gaps in crisis communication plans.
- 60-second close: Navigating crisis and creativity
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Topics: crisis communications, branding, 60-Second Impact

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