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Ingredients of a PR plan

By Jason Mudd

10497018_sDeveloping a public relations plan can seem like a tedious, time-consuming task, but with the right planning and a coherent map, you will ultimately save time and money and enjoy more success. Here are the basic elements to any great PR plan:





  • Never underestimate the value of research. Don’t go into any venture blindly.

  • Set goals – just a few to start with – for the overall program. Base these goals on your desired results.

  • Identify your target audience.

  • Set measurable objectives for those audiences.

  • Set strategies, tactics and activities to reach the expressed objectives.

  • Determine the best way to evaluate your results.

  • List all needed materials for your campaign.

  • Outline the budget, timetable and task list. Stick to it.

For more help on putting together the best PR plan for your business, contact Axia Public Relations by calling 888-PR-FIRM-8 or sign up for our  60-Second Impact and start growing your business – and your profits – today.

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Jason_Mudd_-smallJason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them.






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Topics: public relations

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