Ingredients of a PR planBy Jason Mudd
February 10, 2016
Developing a public relations plan can seem like a tedious, time-consuming task, but with the right planning and a coherent map, you will ultimately save time and money and enjoy more success. Here are the basic elements to any great PR plan:
Never underestimate the value of research. Don’t go into any venture blindly.
Set goals – just a few to start with – for the overall program. Base these goals on your desired results.
Identify your target audience.
Set measurable objectives for those audiences.
Set strategies, tactics and activities to reach the expressed objectives.
Determine the best way to evaluate your results.
List all needed materials for your campaign.
Outline the budget, timetable and task list. Stick to it.
For more help on putting together the best PR plan for your business, contact Axia Public Relations by calling 888-PR-FIRM-8 or sign up for our 60-Second Impact and start growing your business – and your profits – today.
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them.
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Topics: public relations
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