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How to pitch Entrepreneur magazine

By Yulia Dianova

Entrepreneur-magazineEntrepreneur magazine is the No. 1 resource for current and aspiring entrepreneurs. It provides tips for readers to effectively start and expand their businesses. Entrepreneur’s topics include advice on new software products, CEO profiles, trends in money and how to grow a business. Getting an article published in Entrepreneur could be a major publicity boost for your business.

Entrepreneur magazine is aimed at small- to midsize -business owners and decision makers. The magazine covers the people, places, and concepts that successful individuals need to know about. Each issue provides information and actionable advice about running a business, franchise articles and reviews, product reviews and, regular pieces on business travel, lifestyle tips, as well as articles about personal finance, and must-have technology. Pitches with “how to” materials are preferred. Angle your story so it would be applicable nationwide, without focus on a specific region.

Here are some tips to keep in mind to help you make the most of your pitch to Entrepreneur:

  • Entrepreneur is a hands-on, how-to magazine. Make sure your material fits this profile.

  • State your business and describe your company’s mission.

  • Keep your pitch short and to the point; tell your story in three sentences or less.

  • Submit your material at least six or seven months in advance.

  • Don’t send your pitch to more than one editor; they work closely together and don’t want to be reading the same things over and over.

  • Don’t send anything too generic or basic.

  • Your story should be current.

  • Make sure your story grabs readers’ attention.

  • Write “query” in the subject line. For example, you could phrase it as: Query for Money section.

  • Make sure your language is plain and grammatically correct.

  • Submit only stories that might be applicable nationwide, with no focus on a particular city or state.

  • Entrepreneur journalists are not interested in personnel changes articles.

  • Make sure your pitch is applicable to small businesses. Entrepreneur defines “small businesses” as having up to 100 employees.

  • If you’re pitching a story about an entrepreneur, he or she must be 25-50 years old, must be the business owner and must be willing to make annual sales figures public.

  • Entrepreneur magazine is interested in small- to mid-sized businesses only.                                                          

Entrepreneur is truly one of the best sources for business owners. It offers inspiration and information on marketing, management, technology and the latest trends and strategies. A successful pitch can put your business name on the pages of Entrepreneur and in front of an audience millions strong.

Watch Axia Public Relations’ webinar “Confessions of CNN Producers” to better understand how to make your news stand out in front of your most important audiences.

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YuliaYulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and is always looking for a new challenge.

Topics: media relations, public relations

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