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Social media has become integral to building long-lasting relationships with customers as well as creating brand loyalists. However, not every organization is doing social media right. In his book The Thank You Economy, New York Times best-selling author Gary Vaynerchuk defines seven of the biggest mistakes companies make in their use of social media.
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Topics: public relations, online public relations, shared media
PR can help pave the way to industry stardom
TED is a nonprofit organization whose wildly successful conferences are the holy grail for innovative and enterprising individuals looking to gain publicity and disseminate their ideas worldwide. Conceived in 1984 as a conference for ideas in technology, entertainment and design, TED is now the paramount platform for visionaries seeking a global audience to discuss virtually any topic.
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Topics: public relations, media
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