The Public Relations Blog
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5 key factors for conveying company messages effectively
Getting your messages to the right audiences is key in effective public relations. It’s important to know the different channels and platforms and the best way to use each of them. There are two types of communications in PR: controlled and uncontrolled. It’s essential to use both types of communication as well as the PESO model for successful PR.
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Topics: public relations, PR tips, earned media, owned media
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