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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Dana Whitfield




Recent Posts:

PR as an always-on funnel asset: Building a revenue continuity model

Build always-on demand between launches with measurable PR carryover and leading indicators tied to pipeline.

 


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Topics: public relations, PR tips

10 signals marketing teams should track to see PR's revenue impact

Build a PR signal dashboard that helps marketing, revenue operations, and finance make smarter budget and messaging decisions.

 


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Topics: public relations, PR tips

Why enterprise CMOs underutilize public relations agencies

Earned visibility lifts every channel: stronger narratives, higher trust, and better conversion outcomes.

 


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Topics: public relations, CMO

Building a PR-led revenue command center: Roles, triggers, and a 30/60/90-day playbook

As acquisition costs rise and budgets tighten, smart marketing leaders are turning to PR to build authority, improve conversion rates, and create long-term revenue impact.

 


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Topics: public relations, PR tips

Smart PR budgeting choices marketing leaders regret delaying until too late

As budgets tighten and customer acquisition costs rise, marketing leaders are rethinking PR as a long-term driver of brand authority, conversion, and revenue growth.

 


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Topics: public relations, PR tips

Revenue leaders are underusing PR in marketing and communication plans

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

 


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Topics: PR tips, inbound marketing, communications

PR measurement without UTMs: A CFO-ready model to prove earned media impact

Learn a CFO-ready model to quantify earned media using incrementality tests, share-of-search, and synthetic control with public relations services.

 


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Topics: public relations, PR tips

Maximizing keynote speaking opportunities through strategic PR

Learn how to use PR to earn more keynote speaking opportunities, build authority, and attract event organizers through media and thought leadership.

 


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Topics: PR tips

Is your crisis management firm ready for a digital disaster?

A minor complaint can spiral across TikTok, Reddit, and X before your team even reacts, turning a quiet Friday into a stressful weekend.

 

A small customer complaint hits TikTok, then Reddit, then X. By the time your team notices, your brand is trending for the wrong reasons, your CEO is on a plane, legal is offline for the weekend, and angry comments are piling up faster than anyone can answer.


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Topics: crisis communications

Inside AI visibility: Why public relations services shape search

Search overviews, smart summaries, and AI assistants now influence what your audience sees first. What AI shows about your brand can shape trust and decisions.

 

AI is changing how people discover brands, compare options, and decide who to trust. Search overviews, smart summaries, and AI assistants now sit between your audience and your website, which means what AI decides to show about your company really matters.


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Topics: digital PR, PR tips

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