The Public Relations Blog

In a world where every brand fights for media attention, you need more than a typical press release to stand out. Doing something truly original is what catches journalists’ eyes. When you create interesting, memorable stories, you inspire news outlets to share your message with their audiences.

Unlocking the power of reactive gifting in PR

Have you ever been pleasantly surprised by an unexpected gift? That delightful feeling can work wonders in creating memorable connections, not just personally, but professionally too. Reactive gifting, a strategy where businesses respond with thoughtful gestures based on real-time interactions, is becoming a standout move in public relations. It's less about the dollar value and more about the lasting impression it leaves.

When disasters strike, people become overwhelmed. Chaos spreads rapidly. When crises occur in your company, many will turn to leadership for information, solutions, and reassurance. As a leader, you can help minimize damage and restore order by speaking with clarity and authority. 

This is why effective crisis communication can be so impactful. Use these tips to guide stakeholders, employees, and the public through the storm with clear, confident, and consistent messaging.

When a TikTok video allegedly showing a CEO cheating at a Coldplay concert went viral, it wasn’t because of who he was — at least, not at first. The moment exploded because it activated four of the internet’s most powerful engagement triggers: voyeurism, drama, ambiguity, and high stakes.

People couldn’t look away.

A blurry concert video. A kiss cam. A ducked face. And now, a PR nightmare.

What started as a seemingly innocuous moment at a Coldplay concert earlier this week — a couple caught briefly on the Jumbotron awkwardly ducking out of frame — has spiraled into a viral spectacle. Internet sleuths quickly identified the man as the married CEO of a tech company. The woman beside him was not his wife.

Within hours, the video racked up millions of views. By the next morning, memes circulated, TikTok think pieces exploded, and the CEO’s company, Astronomer, found itself facing a serious reputational fallout.

You want your corporate updates to matter, not just make noise. Not every internal change deserves a press release, and understanding the difference is key. When you know what’s newsworthy, you avoid wasting time and resources on announcements that won’t land. Your ability to shape perception depends on sharing what resonates, not just what’s new.

The belief that eating carrots can improve your vision is widely accepted. But did you know this idea started as a clever trick by the British government during World War II? The myth's continued presence shows the powerful influence of public relations and media.

You’re losing access to the stories that shape your community every single day. Your local news isn’t just headlines; it’s how you stay informed about school board decisions, city council plans, neighborhood events, and public safety issues that affect your daily life. Without dedicated local journalists, you miss out on the details that matter most to you. This decline isn't just about jobs. It's about the loss of community voices.

You’re not looking for a new public relations firm, you’re looking for fewer headaches. If you’re considering a switch, chances are it’s not because you’re eager to start over, but because something isn’t working with your current agency.

At Axia Public Relations, we focus on asking the right questions to uncover what’s really going wrong and how to make it right.

Your team runs on communication, so it needs to be clear, kind, and constructive. In fast-paced environments like public relations and marketing, the way you give feedback can make or break your culture. One simple but powerful tool to improve workplace communication is the "feedback sandwich."

It’s a method that delivers direct, honest feedback between two layers of encouragement. By starting and ending with support, you create a space where your team feels safe, valued, and more open to growth. When feedback feels good, people are more likely to listen and actually improve.