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Are Black Friday campers just a PR stunt?

By Jason Mudd

Black Friday campers aren't always what they seem.You see it every year: news stories about people camping out early to be the first recipients of Black Friday shopping deals.

It may surprise you to learn that some of these people are decoys, paid by stores or manufacturers to generate buzz for their products.

This is a public relations and marketing tactic that companies have used for years, and is it right for your company? Is it a scam?

Some companies plan all year for Black Friday. This is one of the few days when you get your customers’ attention, and they are actually expecting to hear something from you.

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jason-mudd-business-photo-1.jpgClients love Jason’s passion, candor and commitment as well as the team he has formed at Axia Public Relations. He’s advised some of America’s most admired brands, including American Airlines, Dave & Buster’s, Hilton, HP, Pizza Hut and Verizon. He is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur and earned his certification in inbound marketing. He founded the PR firm in July 2002. Learn more about Jason








Featured image credit: Creative Commons

Topics: public relations

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