The Public Relations Blog

9 ways to amplify your earned media coverage

How to recycle your media coverage to gain more visibility

Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions.

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Topics: Media Relations, earned media coverage, Earned media

10 tips for pitching major media outlets

Confessions from a daily newspaper editor

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

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Topics: Media Relations, PR Tips, Earned media

15 insider tips for earning media coverage for your company

As public relations experts, we regularly secure earned media coverage for our clients at major news outlets. If you’re struggling to earn coverage for your company, use these insider tips to help you improve your media relationships and increase your earned coverage.

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Topics: Media Relations, earned media coverage, ESO, Earned media

7 components of an effective news release

How to write a news release that gains media coverage for your company


If your company has an announcement it wants to make, then a news release may be a great option for you to share that news. A news release is an official announcement that a company or nonprofit issues to the news media. There’s a right way and a wrong way, though, to create a press release. The better it is, the easier it will be to secure earned media coverage. These seven tips will help you write an effective news release to gain earned media coverage for your company.

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Topics: Media Relations, News Release, earned media coverage, Earned media

2 reasons you should use both traditional media and social media to attract leads

There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company should use to share news as well as engage with current and future customers.

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Topics: Media Relations, Social Media, Media, Earned media

Are media kits dead?

3 ways to bring your media relations efforts back to life with help from PR


Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit. Is it really dead – or perhaps just misunderstood and misused?

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Topics: Digital PR, Media Relations, FAQ, Earned media

Why you should stop using AVEs to measure media coverage

Advertising Value Equivalency is an outdated PR measurement

Earned media coverage is a terrific way to get your organization in front of audiences that may want to purchase your products and services. Unlike advertising, earned media is an unpaid, third-party mention – that may be a quote, an endorsement or interview. How do you measure earned media coverage and prove its value to executives? Make sure you discuss measurement with your public relations agency early in the relationship so you have shared objectives for communication efforts.

 

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Topics: Media Relations, AVE, PR measurement, Earned media

4 reasons why marketing departments HATE media pitching

Why PR professionals are more effective at media relations than marketers

Companies use media relations as a means of reaching their important audiences. This is a great strategy. Stories that appear in the media are highly credible and reach large audiences effectively at no expense.

It’s a fact that public relations professionals are more successful in building relationships with the media and getting news coverage than their marketing counterparts. Why do marketing professionals hate pitching the media?

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Topics: Media Relations, Public Relations, Featured, PR Tips, Earned media

Are you using your press release distribution service correctly?

It’s important that the news your company puts out via a news distribution site is newsworthy so you get the maximum benefit from your investment. Some company news isn’t actually appropriate for a news release – it won’t interest journalists or your target audience. How can you tell which stories are worth telling? And when is the best time to announce your news to gain the most traction?

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Topics: Media Relations, Public Relations, Featured, Press Release, Earned media

Is your announcement newsworthy?

Don’t waste the media’s time with non-newsworthy details

There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company. As a public relations firm, we work hard to educate our clients about what news they should share with the media. Expecting your PR firm to pitch media outlets stories that aren’t newsworthy is mistake No. 13 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

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Topics: Media Relations, Public Relations, Featured, Earned media

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