The Public Relations Blog

3 steps to rock your interview on Facebook Live

How to broadcast an interview to increase your audience engagement

Facebook Live has quickly become the hottest new live-streaming platform. People share their personal stories through Facebook Live. Brands stream their own unique content to connect with their key audiences.

One of the most successful interactive experiences is broadcasting an interview. You can interview a VIP in your company, a happy client or anyone else and share it with your key audiences through Facebook Live.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

5 metrics you should measure in PR

Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. So, which analytics matter most in public relations?

Typical key performance indicators (KPIs) include marketing campaign ROI; profits analyzed for variables, such as product, region, salesperson, etc.; and monthly projections/reality and month/month change amounts. Those are hopefully all numbers already in your data toolbox. You also must include metrics particular to PR.

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Topics: Public Relations, Featured, Data

4 reasons Facebook Live is an effective way to build media relations

How to connect with media outlets using Facebook Live

Facebook Live is one of the greatest features on Facebook. You can use it in many ways to promote your brand. It allows you to broadcast a live video right to your audience through your company page or personal profile. Using Facebook Live, you can create buzz about your brand and connect with your key audiences, including the media.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Data analytics for public relations

Which analytics matter most in PR? How do I know what to measure?

Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.

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Topics: Public Relations, Featured, PR Tips, Data

3 golden rules of PR ethics in 2018

How to be an ethical public relations professional

Some people think of public relations professionals as manipulators of public perceptions. Sadly, some individuals view PR strategies as tools to trick people into doing something. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice? Here are three rules to remember to remain ethical as a PR practitioner.

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Topics: Public Relations, Featured, Ethics

3 reasons to participate in interviews with smaller media outlets

Don’t shy away from smaller opportunities

We know your company, especially the CEO, wants media results. To get those results, your spokespeople must be available for interviews via email, phone and in person. At Axia Public Relations, we’ve had companies hire us and then be reluctant to participate in interviews with smaller media outlets or with reporters who have smaller roles with bigger outlets. Being too selective about interviews is mistake No. 11 on Axia’s list of 15 mistakes companies make when hiring a PR firm.

There are actually a few benefits to participating in smaller interview opportunities. Here are three reasons you should be more willing to accept these types of interviews.

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Topics: Media Relations, Public Relations, Featured

Be a S.M.A.R.T. communications pro

Axia Public Relations breaks down what it means to plan S.M.A.R.T.

Each of our clients has a personalized public relations plan. We collaborate with company marketing leaders to develop their communications for the quarter, year and future. We’re experts in planning and executing great strategic communications, and we know how to make them sharp and SMART.

And what exactly does SMART mean? We’ll break it down for you.

If you’d like help drafting your marketing and communications plan, Axia offers that service.

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Topics: Public Relations, Featured, PR Tips, Crisis Communications, Corporate Communications

5 ways to manage your expectations for PR results

Don’t get frustrated when results don’t come quickly

After much research and vetting, your company hired a public relations firm with the hope of gaining media hits and results. It’s been a month and you haven’t seen any results. You feel frustrated and ready to throw in the towel. It’s important to remember that a PR firm can’t guarantee results or say when you can expect results. In fact, becoming frustrated when the results don’t happen quickly is mistake No. 10 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured, PR Tips

Why you need to spend time and money upfront to measure public relations properly

Begin your PR campaign the right way: Allow resources for measurement

Most likely, your company measures sales, employee retention and NPS scores. It’s also important to measure your marketing department along with your public relations agency of record.

Measurement must be a consistent process once you identify your key performance indicators (KPIs). That’s easy if what you’re measuring is in-house and completely accessible. You already have the spreadsheets in place, so all you have to do is pull the sum at the bottom each week.

Companies should set aside resources for measuring their vendors, including their public relations agency. Being unwilling to spend the time and money upfront for proper PR measurement is one of the 15 mistakes companies make when hiring a PR firm. Here’s why you should include measurement in your PR budget.

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Topics: Public Relations, Featured, PR Tips

What mediums do PR pros use to communicate to audiences?

5 key factors for conveying company messages effectively

Getting your messages to the right audiences is key in effective public relations. It’s important to know the different channels and platforms and the best way to use each of them. There are two types of communications in PR: controlled and uncontrolled. It’s essential to use both types of communication as well as the PESO model for successful PR.

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Topics: Public Relations, Featured, PR Tips

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