The Public Relations Blog

While keyword research takes time, it's worth the effort.

Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. Doing keyword research properly takes time and effort, but the results are worth it.

Visuals grab attention, tell a story, and expand coverage.

Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered.

There are three key reasons why multimedia is essential in your news releases.

Avoid forgettable and vague headlines with these quick tips to make for a better news release.

News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks. 

In this episode, Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.

Tune in to learn more!

1. 2023’s Biggest Moments in PR
2. Public companies face stricter rules with ESG reporting.
3. 60-Second Close: The Value of Smart PR

The rebranding of HARO by Cision may be a game-changer for PR professionals.

In the fast-changing landscape of public relations, we continuously seek tools to streamline processes and maximize value for clients. The recent rebranding of HARO (Help a Reporter Out), an online platform that connects journalists with expert sources for their news stories and reporting, to Connectively represents an exciting shift in PR outreach capabilities.

Should PR pros rethink industry degrees, departments, and job titles?

Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention.

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone. But with busy schedules focused on serving clients, how can local plumbing companies strategically capture more media attention?

Follow these 11 proven tips to amplify your exposure and recognition across your community.

Hourly billing models are outdated and underserve modern client relationships — here’s why.

As a prospective client exploring public relations solutions, you may default to compensating agencies via the long-prevailing time and materials approach. However, while hourly billing once sufficed within purely labor-driven relationships, this antiquated model now warrants reconsideration, given modern client needs and partnership dynamics.

In this episode, Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more.

Tune in to learn more!