The Public Relations Blog

What to do when the media calls

Too often, companies discount the value of media coverage. Some get anxious about it while others are just too busy, but most simply don’t know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage valuable opportunities for media coverage.

Let PR show you how to attract more customers with these examples

In blogs and news media, we can read all about instances where companies have made mistakes or wound up knee-deep in a crisis. Pundits and critics love to expound for days on end about what the company did wrong and who should shoulder the blame. However, we rarely discuss companies that are doing things right.

While it may be easier to remember the companies that are behaving badly, you can probably learn more from a company’s success story.

PR can show you how to make the most of your posts

Your company probably encourages visitors to connect with you on Facebook, Twitter, LinkedIn and other sites. However, what will customers find when they get there?

Without the right messages on these pages, you are missing out on valuable opportunities to engage consumers and build brand loyalty. Here, Axia Public Relations has compiled a list of our top 10 tips to show you how to create compelling content for social media pages and get results.

Learn how PR can write a prescription for your success

Running a health care or medical company is no easy task. Anything considered to be best practices or strategic thinking today can literally change completely tomorrow. Then there are also the regulatory issues and emerging science that you need to communicate. Trying to keep up with it all by yourself while still growing your business can be a prescription for trouble.

PR explains how to leverage this powerful tool

We’ve all seen those wonderfully warm and fuzzy stories on the news or social media that highlight how a waitress received a $1,000 tip from a complete stranger or an ill child got a special, unexpected visit from his favorite celebrity. These random acts of kindness (RAKs) move the human spirit and are said to restore faith in humanity.

Don’t underestimate the value of entertainment

We could say a lot of things about Donald Trump, but one thing we know for sure is that he is having a blast.

Though initially he was lampooned by the media, the mega-millionaire business tycoon and unsolicited presidential candidate embraces publicity and can seemingly say whatever he wants: Gaffes are fine; name-calling works; insults are humorous. Through it all, his ardent followers cheer him on because of his Pied Piper-esque ability to attract enthusiastic crowds from Iowa to New Hampshire.

PR explains what to do for increased readability and value

Today, everyone is talking about the benefits and impact of having a blog. However, very little discussion addresses how to write great blog posts.

Just having a blog is only half the equation. There are various rules you should follow to make it great, and PR can lead the way.

Why companies are turning to this invaluable marketing tool

Pinterest is a valuable and effective asset for companies and individuals to use as part of their marketing strategies. While it’s a great tool to use, there are some common misconceptions about the benefits of the platform, which means that not everyone is using Pinterest to its fullest capabilities.

Getting your message across in a magazine, newspaper or website is important for your brand

Print interviews offer opportunities for more details and depth than other media offer. Below are a few “inside tips” that we give our clients to help them ensure a successful print news interview.

PR is the mortar that shows you how to hold it all together

Why do some companies seem to get lots of news coverage while others don’t? You may think it has to do with the size of the companies, how long they’ve been in business or the media’s penchant for the next big thing. More likely, it’s the result of these companies developing relationships with journalists.

With help from PR, your company can also work to build these kinds of relationships.