The Public Relations Blog

Your ultimate guide to this important business tool

As your business grows, your external and internal audiences increase. You need to know how to adjust your communications plan to satisfy both your external and internal public communications needs. To do this, you must perform a communications audit in order to assess your communications practices. This determines which of your communications tools are working well and points out the areas in which your organization can still strengthen its communications performance.

Public relations and politics are naturally and inherently linked. Think back to the 2008 presidential race: A relatively unknown candidate, Barack Obama, seemed to emerge from nowhere, hitting front pages of magazines and grabbing newspaper headlines almost overnight. Add to that his very strategic and targeted social media efforts and, lo and behold, Obama was suddenly front and center and made his way straight to the White House as the 44th President of the United States.

How did this relatively unknown politician catapult himself with such amazing precision?

Let PR help you put your information to good use

You distribute several press releases each month. In addition, you blog, post, share, tweet and pin. It seems like you’re absolutely filling the world with your content, so why aren’t you seeing a real impact from all of this in your financial bottom line?

The truth is you may be just spinning your wheels without a comprehensive content management plan to organize your efforts. With help from PR, you can learn to make your content work for you.

Cision releases 2015 Social Journalism Study

How have journalists’ attitudes changed regarding their use of PR? That is the question the 2015 Global Social Journalism Study asked of 3,000 journalists (comprised evenly of women and men) from six countries: the United States, the United Kingdom, Germany, Finland, Sweden and Australia. The annual study sponsored by Cision and the Canterbury Christ Church charts the changing ways journalists use social media to communicate with PR professionals.

Get your company on the right track by starting each day strong

Entertainer Robert Orben once quipped, “Every day, I look through the Forbes list of richest people in America. If I’m not there, I go to work.” Likewise, there are actions you should commit to doing each day for the success of your company.

Use PR for more effective communication

Obviously, you don’t remember every article you’ve ever read or every social media post you’ve ever seen. However, there are always some that stay with you for days, weeks or even months. What does it take for a message to stick? More importantly, is your company doing what it takes for your information to be memorable?

Do they stay or do they go?

OK, here we go again. Reputations are floundering; our heroes are no longer heroic. From Jared Fogle to Bill Cosby to Brian Williams, questionable decisions will either show resilience or that the ultimate mistake can destroy careers.

The solution: A damage control team has to always be on deck. Honesty and transparency will help mitigate the problems, but with the advent of social media and round-the-clock news both off- and online, you’d better be quick to take action.

Your organization’s good reputation is one of your most valuable assets; getting negative press can easily ruin your image and your business. Handling negative coverage properly is important in order to keep your good image, so take careful note of these five most common mistakes you must avoid:

PR lays out three key tips

Not long ago, we wrote about hashtags and the reasons why the popular trackable communication tactic is quickly becoming a favorite tool in the business realm. To that end, some business owners may not yet know how to effectively use them. Below are a few tips on how to best use hashtags.

Understanding is the first step toward effectively leveraging

New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.