The Public Relations Blog

Why putting a face on your company is key

Within the last five years, companies across the globe have turned to social media for mass marketing and promotional purposes. Where newspapers and then TV once led the charge, social media is currently the easiest and most effective way to share content with a vast audience.

Let PR show you how

We all talk about the sales funnel, buyer’s journey and sales cycle. No matter what you call it, you already know that reaching consumers multiple times at each point, from the attraction stage all the way to delight, is the key to moving from leads to conversions. Knowing exactly how to do that is where many companies fall short.

While others just sit on the shelves, learn how to make your company outstanding

Walk into any major department store and you will likely be instantly overwhelmed by all the different choices and brands available to you. How can any one company not run by a national style icon possibly stand out?

Sure, things are going great for the Cover Girls and Tom Fords of the industry, but how can your brand rise to the top? Cutting through all the noise to make your individual voice heard is not an easy task.

Many have found the answers in PR. Here’s how you can use this valuable tool to distinguish yourself from the competition and improve your visibility on store shelves and in consumers’ minds

Do you have the skills to succeed in public relations?

If you recently graduated college and want to know whether you have the knowledge and expertise to succeed in a public relations career, you may not have to look far for your answer.

PR is a continuously evolving field that requires employees to be hardworking and dedicated. However, there are other traits and skills that PR firms look for when hiring junior employees.

How to ensure you have a successful radio news interview

Some people refer to the radio as the “theater of the mind.” It is very important to get your message across with enthusiasm in order to excite the imagination and capture the mindshare of your audience. Here are some “inside tips” that we give our clients to help them master their radio interviews:

Trust between your organization and its key stakeholders is a key component to your business that you must nurture and grow. You rely on the quality of your communications efforts to build that trust. Are you reaching the right audiences with the right messages? Is your message consistent? Do you address your employees’ concerns?

To determine whether your communications tools are working well, you need a communications audit: a snapshot of your organization’s communications strategies, activities and programs.

Content is key to attracting your ideal consumers

Creating interesting and informative content is the key to successful inbound marketing. Companies around the world earn attention and respect by producing content that intrigues prospective clients and helps them find the information they’re looking for. Great content is accessible, concise, educational and unique. It is never solely promotional.

Tips for pulling off a great television news interview

During a TV news interview, the audience can see and hear you, which presents a unique set of challenges. Preparing for how the viewer will see you helps ensure that your audience hears your message clearly. Here are a several “inside tips” that we give our clients to help them master their television interviews:  

Learn about the effects of this tool on PR professionals

Have you ever clicked on a link to read an article, only to realize that you actually started to read an advertisement? If you’re not careful, you may find that the link you click after a search is really just an advertisement for a company trying to use your interest to sell a product or service.

Learn how to utilize PR for increased leads and profits

No matter what field you’re in – whether it’s accounting, law, medicine or finance – your business needs to keep growing in order to stay successful. You may already use tools such as email marketing and advertising to generate leads, but in today’s fast-paced, blink-and-you’ll-miss-something world, these tools are often not enough.