The Public Relations Blog

You want your corporate updates to matter, not just make noise. Not every internal change deserves a press release, and understanding the difference is key. When you know what’s newsworthy, you avoid wasting time and resources on announcements that won’t land. Your ability to shape perception depends on sharing what resonates, not just what’s new.

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Topics: corporate communications, earned media, news media

In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.

 

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Topics: earned media, news media, On Top of PR, solocast

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

 

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Topics: media relations, earned media, news media, On Top of PR

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

 

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Topics: media relations, earned media, news media, On Top of PR, solocast

If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.

 

That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.

 

This guide details what every brand should know before hiring a PR firm or launching a media relations program.

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Topics: media relations, earned media, news media

In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.

 

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Topics: media relations, earned media, news media, On Top of PR

Why media training matters, especially when it doesn't go exactly as expected

 

I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.

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Topics: spokesperson training, earned media, news media

From personalized search results to automated news reporting, artificial intelligence is changing how we interact with search engines and consume news. Understanding this is crucial for companies looking to stay ahead.

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Topics: earned media, news media, artificial intelligence

Guaranteed media is a form of advertising.

 

Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms that offer “guaranteed media coverage” in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, guaranteed media offers often come with hidden pitfalls that can harm your brand’s reputation and credibility.

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Topics: earned media, news media, PR planning

Social media plays an essential role in sharing news today, but earned media still holds immense power. When a news story mentions a brand, it often leads to a flurry of social media activity. Media coverage can spark conversations, shares, and engagement, driving a brand's visibility sky-high.

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Topics: earned media, news media