The Public Relations Blog

With help from Axia PR, you can use these tips to increase your own profitability

At Axia PR, our clients come from numerous industries and various states. There are medium-sized companies, large corporations and franchises. The most successful ones share several common traits, such as using social media to its full potential.

If you’re looking for more success for your business, your corporate culture may be the perfect place to start. Southwest Airlines sets the perfect example for how great customer service can insulate your business against bad news. If your business is stuck in neutral, call in the pros to kick it into overdrive.

It takes a great amount of time and energy to fully engage your business in social media. Often, a growing business will allow multiple people to share the responsibilities of maintaining the different social media platforms. It’s critical, however, that business owners retain control over their social media accounts and take measures to keep them secure.

Google+ pages may only have one owner, but they are allowed multiple managers. In fact, there are three types of admins that may have access to a Google+ page: owners, managers and communications managers. A Google+ page can have up to 50 different managers or communications managers, which enables business owners to authorize employees to maintain and update their Google+ pages without relinquishing their personal login information.

Use PR to gain more visibility for your crowdfunding project

What do you do when your business has a terrific, creative idea but you just can’t find the dollars in your budget to make it happen? Many are turning to the crowd funding site Kickstarter for the answer.

Maybe you thought Kickstarter was just for startups, artists and inventors of the next big thing. Actually, anyone who wants to bring a creative project to life can use Kickstarter.

Axia PR can help medium and large businesses better understand social media

Remember when “social media” only referred to Facebook? Now there are new platforms popping up almost every day and the concept has become big business. Unfortunately, many medium and large businesses still aren’t taking advantage of all the available opportunities for using social media to connect with consumers and maximize profits.

How to add a Facebook admin and other roles

It’s important that businesses maintain control of their Facebook Pages and limit who else has access. However, a business can certainly benefit from having multiple people perform different duties to maintain and update the Page regularly. Here are the easy-to-follow directions for adding Page managers to your company’s Facebook Page.

What are the different types of roles for Page managers and who should be assigned which role?

Facebook enables businesses to have multiple people act as managers of their Pages. This is convenient, but it also poses a security risk. If an employee no longer works for the company, but still has complete access to its Facebook Page, trouble could ensue. That’s why it’s important to understand the different types of roles for Page managers and to restrict who has all-access to the Page and whose access is limited.

Use PR to change your business for the better

Every business, big or small, has room for improvement. After all, does anyone ever really have too many customers or too much profit?

Of course, it can be difficult to know what to change or where to begin. Here are some ways you can change the way you do business forever and how PR tools and tactics can help

How your business can benefit from speaking engagements

Many of our readers have attended trade shows or networking events where interesting and high-profile speakers shared insider tips, sage counsel or plain old good advice. Those speaking opportunities are frequently arranged several months prior to the actual event date. But how do professional business and industry trade associations go about cherry-picking their notable keynote or break-out session speakers? The answer may surprise you since, more often than not, public speaking engagements are arranged and secured by public relations professionals, given our knowledge of how to locate, target and secure proper opportunities.

PR professionals in film and what your company can learn from them

When PR professionals are depicted on the big screen, they’re typically shown as conniving, unscrupulous liars who are willing to cross ethical lines to get results for their clients. This has helped to cast the PR profession in a negative light because those probably aren’t the types of people anyone wants working on behalf of his company.

Nonetheless, there have been some examples of PR characters in movies offering valuable lessons you can use for your company. So grab some popcorn and find out what you can learn about the positive PR tactics used on the silver screen.