The Public Relations Blog

Use PR tools and tactics to fight back the right way

You Google your company name and one of the first things you find is a scathing review written by a disgruntled customer. Before you go into panic mode, stop and think.

For many people, the initial reaction is to strike back, maybe with a reply accusing the customer of not using the product properly. There are right ways and wrong (reputation-damaging) ways to respond to negative online reviews, and PR can serve as your guide.

Axia PR shares results from the TEKGROUP 2015 Online Newsroom Survey Report

Knowledge is power and at Axia Public Relations, we believe the more information you have about how the media works, the more successful you’ll be at attracting positive news coverage for your company. Therefore, we would like to share the TEKGROUP 2015 Online Newsroom Survey Report, which covers how reporters, editors and other news professionals work with online newsrooms and press releases.

Put the luck of the Irish and remarkable PR to work for you

March 17 is set aside each year as St. Patrick’s Day to honor one of Ireland’s patron saints. In America, it has become associated with parades, celebrations and channeling some of that famous luck of the Irish. For your business, it should also serve as a reminder that great PR requires a lot of planning and a little luck.

Distinguish yourself from the competition to see results

Odds are you don’t have a monopoly on your customers’ loyalty, but that doesn’t mean you can’t. It doesn’t matter how many people know about you unless they’re actually making purchases. To achieve remarkable results, produce a remarkable message.

Get help from PR to promote your great company culture for Employee Appreciation Day

Your employees are one of your company’s biggest assets, and March 6 has been designated as Employee Appreciation Day for you to acknowledge their hard work. As you take this time to recognize individual achievement, you can also use this day to show off your company’s value as a great place to work.

Use the Axia PR crisis communication e-book to prepare yourself

If your company experienced a major catastrophe and your phones were ringing off the hook with reporters demanding answers and information, would you know what to do? Your customers and other key stakeholders would also be waiting to see how you respond. What’s the best way to address their concerns, remain truthful  and still protect your brand?

When a crisis hits, you won’t have time to pontificate. You will need to know best practices and take decisive action. With the Axia PR e-book Managing Public Relations in a Crisis, you can better prepare yourself to hit the ground running.

In media relations, use a sharp shooter, not a shotgun

To benefit our amazing clients, we recently invested in professional development by sitting in on a webinar called “Mass Pitching - Smart Strategy or Massive Mistake” to sharpen our media-pitching skills. You might be surprised to know that some reporters call out public relations professionals on social media for connecting with them poorly.

One of the many added benefits of hiring a PR firm is its ongoing relationships with members of the media and the firm’s ability to earn news media coverage on your company’s behalf. As a public relations firm specializing in national PR campaigns, Axia Public Relations diligently works to establish relationships with reporters in our clients’various industries in order to avoid a common mistake in the profession: mass media-pitching.

Why a PR firm is a great inbound marketing partner

Traditionally, the sales, PR and marketing functions haven’t always gotten along. There are squabbles over budget dollars, arguments over territory and confusion about who can claim success for various initiatives. Now, with inbound marketing, all that can change.

Inbound marketing represents a new way of selling and conducting your business online. It involves engaging your target audiences, building relationships and making more conversions by using the right kind of value-added content. A PR firm can make this process much easier.

Use this Axia PR e-book for advice on how to fire your PR firm

Business mogul Donald Trump tells some unlucky individual, “You’re fired!” each week on his reality show Celebrity Apprentice. For the rest of us, firing someone isn’t always that easy. It can be even more difficult to fire your PR firm.

Fortunately, Axia PR can help with our e-bookHow to Fire Your PR Firm. If things just aren’t working out with your current PR firm, download it today to use as a guide.

With help from PR, you can use inbound marketing to turn strangers into satisfied customers faster

You may remember the days when businesses opened at 9 and closed at 5 (maybe a bit later on the weekends). If a business was closed, no sales were made and that was that. Additionally, all it took to get a customer’s attention was a huge holiday event or cheesy gimmick like Christmas in July.

Thanks to social media, smart devices and constantly connected consumers, the concept of what it takes to attract a customer and close a sale has significantly changed. Audiences now expect 24-hour access and real connections. It can all be very bewildering if you don’t know how to maximize the potential. With help from PR, inbound marketing can help you take advantage for increased profitability.