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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Dana Whitfield




Recent Posts:

PR as a balance-sheet asset: Build a CFO-friendly PR equity model


Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.

 


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Topics: public relations, PR tips, branding

Marketing leaders are reframing reputation management as a revenue strategy

Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.

 


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Topics: public relations, PR tips, reputation management, B2B, CMO

Reframing LinkedIn management as a PR growth engine

Learn how social media management for LinkedIn becomes a PR growth engine that boosts authority, revenue, and AI visibility with smart strategy.

 


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Topics: public relations, PR tips, reputation management, thought leadership, B2B, social media

CMO PR services scorecard: Evaluate an agency in 30 days

Use this 30-day scorecard to assess public relations services, including capabilities, data access, governance, and revenue attribution for growth.

 


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Topics: public relations, PR tips, thought leadership, B2B, CMO

Understanding SEO for PR as a revenue multiplier for CMOs

Learn how SEO for PR boosts visibility, builds authority, and turns earned media into measurable revenue growth through smarter content and PR strategy.

 


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Topics: digital PR, SEO, PR tips, CMO, earned media

Align marketing and communication plans with PR to compound revenue

Learn how to align marketing and communication plans with PR to build authority, improve messaging, and drive compounding revenue over time.

 


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Topics: PR tips, B2B

Elevate marketing and communication plans with strategic PR

Learn how strategic PR enhances marketing and communication plans to build credibility, boost visibility, and support revenue growth without paid ads.

 


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Topics: public relations, thought leadership, crisis communications

Structuring PR agency collaboration for revenue

Make PR measurable: Align narrative, governance, and reporting to the revenue KPIs your C-suite cares about.

 


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Topics: public relations, PR tips

How to align PR and SEO for revenue growth

When PR builds authority and SEO captures intent, media wins convert into measurable traffic, qualified meetings, and revenue growth.

 


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Topics: public relations, SEO

Close the PR-to-marketing KPI gap with a shared measurement framework

Turn media wins into measurable demand by aligning teams, tools, and workflows from coverage to conversion.

 


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Topics: public relations, PR tips

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