If you ignore the gay market, you may be doing so at your company’s peril
There once was a time when companies didn’t go out of their way to attract African Americans or teenagers. To ignore these markets today seems almost unthinkable.
Today, some companies have come under fire for creating policies and crafting campaigns that appear hostile to the gay community. Now more than ever, it’s crucial to ensure that your messages are inclusive and that the gay market feels welcome doing business with your company. You can adopt these strategies immediately to make sure you’re not unknowingly excluding any prospective gay customers.Read More