The Public Relations Blog

How to use PR to reach older consumers

In business, everyone talks about reaching that ever-important demographic of 18- to 35-year-olds. They are tech-savvy, have disposable income and aren’t afraid to be trendsetters. But there may be millions of potential customers you aren’t reaching out to or are ignoring altogether: senior citizens.

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Topics: Public Relations, Featured

What you can learn about PR and media from LeBron James

So LeBron James is going back to Cleveland. Whether or not you agree with this decision, you have to be awed by his 40-million-dollar payday. 

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Topics: Media Relations, Public Relations, Featured

 

We all need our customers to trust us. But trust must be earned – not bought – and the time and effort you spend showing your customers you can be trusted is one of the most valuable investments you can make.

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Topics: Public Relations, Featured

He does all these awesome things for Hollywood actors. He endows them with creative genius, gives them access to hundreds of millions of dollars to express their creativity, blesses them materially and personally—many with beautiful faces and bodies—and yet, what thanks does He get? Does God need new PR representation? 

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Topics: Public Relations, Featured