The Public Relations Blog

Something to Say: The value of Speaking Engagements

How your business can benefit from speaking engagements

Many of our readers have attended trade shows or networking events where interesting and high-profile speakers shared insider tips, sage counsel or plain old good advice. Those speaking opportunities are frequently arranged several months prior to the actual event date. But how do professional business and industry trade associations go about cherry-picking their notable keynote or break-out session speakers? The answer may surprise you since, more often than not, public speaking engagements are arranged and secured by public relations professionals, given our knowledge of how to locate, target and secure proper opportunities.

Read More

Topics: Public Relations, Featured

How about some popcorn with your PR?

PR professionals in film and what your company can learn from them

When PR professionals are depicted on the big screen, they’re typically shown as conniving, unscrupulous liars who are willing to cross ethical lines to get results for their clients. This has helped to cast the PR profession in a negative light because those probably aren’t the types of people anyone wants working on behalf of his company.

Nonetheless, there have been some examples of PR characters in movies offering valuable lessons you can use for your company. So grab some popcorn and find out what you can learn about the positive PR tactics used on the silver screen.

Read More

Topics: Public Relations, Featured

What does it take to become an industry leader?

How does an individual rise above the crowd to get her ideas heard, vision shared or concepts accepted? The terms “industry leader” or “visionary” simply boil down to mindshare. You can likely count on one hand the names of people in or outside your industry whom you believe have earned this coveted spot in your own mind. Perhaps your list includes names like Mark Zuckerberg, Mark Cuban, Beyoncé, Gordon Ramsay or Gisele Bündchen. What each of these individuals has in common is mindshare. People easily recognize their names and chosen professions and may even be able to list what they’ve done to earn themselves the title of “visionary.”

Read More

Topics: Public Relations, Featured

6 steps to winning awards for your brand

Celebrate achievements through award recognition

Entering and earning awards is an exceptional way to build credibility and positive press around your brand and company. There are a number of benefits behind winning business, industry and community awards. They can elevate your company’s status; educate and attract new customers and new employees; improve company morale; and raise your credibility.

Read More

Topics: Public Relations, Featured, AwardAbility, award recognition

SUBSCRIBE TO OUR BLOG