The Public Relations Blog

How to keep your brand in front of prospects throughout the buying cycle

Consider each phase of the buying cycle when planning your marketing and sales strategies.

From generating awareness of your brand to earning repeat purchases of your company’s product or services, it’s easier than ever to keep your brand front and center throughout the buying cycle. Here are some ways to ensure your brand stays at the forefront for prospects through every phase of the buying cycle.

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Topics: Public Relations, Featured, Social Media

Generating and nurturing good leads

3 tips to help you grow your business

Whether your business is a retailer or strictly B2B, generating good leads can help your company reach its goals by providing a way to engage and interact with prospective customers in the future. Using web strategies, generating leads is now easier than ever. Here are some tips to help in your lead-generation efforts.

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Topics: Public Relations, Featured

What’s the difference between PR and advertising?

3 key ways public relations and advertising differ in their benefits to a business

Those who aren’t working in public relations or advertising may not be familiar with what sets the two fields apart. While both are meant to help brands thrive, each has different roles. PR, achieved largely through earned media, helps build a brand by offering a level of authenticity that paid media advertisements cannot provide. Advertising helps support the brand by reiterating messages and graphics that help the public recognize the brand and its benefits.

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Topics: Public Relations, Featured, Investment

4 ways blogging can improve your PR efforts

Bring more customers to your door with this important device

Webinars … branded newsrooms … social media management. There are plenty of public relations tools and tactics to help your business grow. One of the most effective is blogging.

If your company is not actively blogging on a regular basis, then you are ignoring a vital opportunity to raise awareness of your brand. In this post, you will learn more about the benefits of blogging and how it can make your PR efforts more successful.

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Topics: Public Relations, Featured, Social Media, Reputation Management

How to optimize your website with PR

Improve your web presence with these 4 tips

You rely on your information technology folks to create your website and make it fast and easy to use. But how do you make it rewarding, creative and profitable? That takes public relations.

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Topics: Public Relations, Featured

How to prepare for and efficiently handle a crisis

No need to dread if you plan ahead

While many crises are unpredictable, that’s no excuse not to plan ahead. We find that most companies are not prepared for a crisis; therefore, they don’t know how to react when one occurs.

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Topics: Public Relations, Featured, crisis communications

Social media and employment practices are changing

PR explains what you need to know

Should you monitor the social media activity of your employees? Is it necessary to check out the social media accounts of prospective employees?

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Topics: Public Relations, Featured, Social Media, Reputation Management

5 reasons why blogging is so important

Creating content is one of the most important tasks inbound marketers handle. There are myriad kinds of content you can create to engage your customers. For example: e-books, social media posts, infographics, videos and blog posts, to name a few. Blogging is one of the most important of these.

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Topics: Public Relations, Featured, Content Management, Inbound Marketing

Turning an opportunity into a customer

Convert more leads in any situation with these tips from PR

You’re at a dinner party or networking event and someone asks you the inevitable question, “What do you do?” Surprisingly, he actively listens to your answer and actually seems interested in your business. Now what?

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Topics: Public Relations, Featured

5 surefire content tips to boost your inbound marketing success

Attracting new visitors to your site is not always easy, but what’s even more difficult is to convert the visitors you do have into customers. Engaging your audience with captivating content is the best way to keep your customers coming back to your business. It’s important to keep in mind that not all content is created equal. It’s possible that your particular audience may be interested in different kinds of content than you are providing. Here are five tips to help you engage your audience and kickstart your inbound marketing strategy’s success.

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Topics: Public Relations, Featured, Content Management, Inbound Marketing

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