The Public Relations Blog

Does your PR firm know how to connect with journalists?

Find out how to maximize your media relations efforts

A new survey has found that the majority of reporters are displeased with the quality and content of materials they receive from PR professionals. For the survey,, a content distribution and tracking platform, interviewed numerous journalists and media professionals about their views on PR and corporate communicators.

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Topics: Media Relations, Public Relations, Featured

A good reputation could help your company avoid crises

Let PR show you how to make sure the public sees you as the superhero, not the villain

A crisis can occur in any company at any time. This is one area where size does not matter. While there’s no way to truly plan for every type of disaster, there are actions you can take today to help prevent a crisis tomorrow. One way is through reputation management.

When a crisis occurs, it can damage your brand. Part of your brand is your reputation. With help from PR for reputation management, you can protect your company and control your image.

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Topics: Public Relations, Featured, Crisis PR

Race Together: Genuine concern or selfish ploy?

By Wendy Bulawa Agudelo

Lately, Starbucks has been earning headlines for its Race Together campaign, designed to stimulate dialogue about the controversial topic of race relations. Americans immediately took to social media with unrest, questioning why a coffee behemoth would take on the dialogue – and, more importantly, why it would use handwritten #racetogether scribbles on disposable coffee cups to engage customers on a topic so controversial.

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Topics: Public Relations, Featured, Crisis PR

What you can learn from Starbucks and ‘Race Together’

Would you like a discussion about race with your latte this morning?

By Lisa Goldsberry

You’ve probably seen all the news reports and social media posts about Starbucks’ latest PR campaign. In case you’ve just emerged from a deep cave and missed it, here’s the gist: In order to spark discussions about race relations between employees and customers, the world’s most famous coffee chain has begun writing “Race Together” along with customers’ names on their coffee cups.

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Topics: Public Relations, Featured, Crisis PR