The Public Relations Blog

Why a PR firm is a great inbound marketing partner

Traditionally, the sales, PR and marketing functions haven’t always gotten along. There are squabbles over budget dollars, arguments over territory and confusion about who can claim success for various initiatives. Now, with inbound marketing, all that can change.

Inbound marketing represents a new way of selling and conducting your business online. It involves engaging your target audiences, building relationships and making more conversions by using the right kind of value-added content. A PR firm can make this process much easier.

Use this Axia PR e-book for advice on how to fire your PR firm

Business mogul Donald Trump tells some unlucky individual, “You’re fired!” each week on his reality show Celebrity Apprentice. For the rest of us, firing someone isn’t always that easy. It can be even more difficult to fire your PR firm.

Fortunately, Axia PR can help with our free e-book How to Fire Your PR Firm. If things just aren’t working out with your current PR firm, download it today to use as a guide.

With help from PR, you can use inbound marketing to turn strangers into satisfied customers faster

You may remember the days when businesses opened at 9 and closed at 5 (maybe a bit later on the weekends). If a business was closed, no sales were made and that was that. Additionally, all it took to get a customer’s attention was a huge holiday event or cheesy gimmick like Christmas in July.

Thanks to social media, smart devices and constantly connected consumers, the concept of what it takes to attract a customer and close a sale has significantly changed. Audiences now expect 24-hour access and real connections. It can all be very bewildering if you don’t know how to maximize the potential. With help from PR, inbound marketing can help you take advantage for increased profitability.

Create mutually beneficial relationships using social media

Already this month, our team has blogged about social media and its role within an overall marketing communications program. To that end, comments have come in inquiring about how businesses can establish stronger ties with the local media through social media.

If you use Twitter, LinkedIn or Facebook regularly, you immediately gain access to a large and varied population of journalists and news media outlets. Even a quick review of local media websites highlights that most news professionals maintain social media presences – with Twitter handles (@name) stashed within team bios, beneath photos or in news blog posts. Of course, if you aren’t yet comfortable with Twitter as a social media platform, you’ll first want to brush up on basic functionality and terms including “retweet” (RT), “hashtag” (#), “favorite,” “newsfeed,” “tweet,” etc. before proceeding.

In our experience, if businesses or individuals truly want to establish relationships using Twitter, they’ll want to consider these best practice tips: