The Public Relations Blog

What is AP style and why is it important to PR

Learn how AP style relates to your company’s success

You want to give your CEO recognition by citing his title every time his name is mentioned in an article or press release but your PR advisor nixes it. Her only reason: “It’s not AP style.” If you aren’t a journalist or PR professional, most likely you have no idea what AP style is or why it has the power to stop you from writing as you please.

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Topics: Media Relations, Public Relations, Featured

Top 4 reasons your press releases don’t get coverage

PR can help you give journalists what they want

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Topics: Media Relations, Public Relations, Featured

Adversity acrobatics: Properly communicate your news

By Jason Mudd, APR

One key phrase oft repeated inside newsrooms is “If it bleeds, it leads.”

To those outside the communications profession, that may sound utterly offensive, but realistically, news editors, writers, journalists and programming directors know that when it comes to news, people listen and watch more intently when it’s negative. In fact, bad news far outweighs good news by as much as 17 negative news stories for every one positive one. Scholars have studied the psychology behind this, too. The human brain evolved in a hunter-gatherer environment where dramatic events required immediate attention for the sake of survival, and we still care (worry/fear) more about the threat of bad things affecting us than hearing about good things. When the news is negative, people take notice.

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Topics: Public Relations, Featured, Crisis PR

Journalists are telling you what they want – listen!

Use PR to improve your media relations strategies

Many companies spend countless hours crafting press releases, only to have them thoroughly rejected by the media. If only you could know what journalists want and how to capture their attention to get news coverage for your company.

At a recent Public Relations Society of America conference, in a panel discussion that Nasdaq Corporate Solutions hosted, several journalists were on hand to explain exactly what they want to see in news releases and pitches. By following this advice, you can increase your chances of acquiring positive media coverage.

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Topics: Media Relations, Public Relations, Featured

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