The Public Relations Blog

How to set up a business account on Pinterest

While Facebook and Twitter continue to receive a considerable amount of attention in the world of social media, other platforms are rapidly gaining popularity and becoming great places for businesses to promote their brands. Pinterest is a relative newcomer to social media (it was launched in March 2010), but it has certainly made a name for itself as a power player in the social media arena. Pinterest is a wonderful virtual venue for companies to showcase their products and generate interest in their brands. Setting up a Pinterest business account is free and simple to do.

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Topics: Public Relations, Featured, Social Media

How to create a successful Kickstarter campaign

With help from PR, you can be sure you have what it takes

Kickstarter is the go-to source for businesses that want to take a creative idea and make it a reality. Numerous companies have found success for their projects on the site, but many more have failed.

If you’ve been considering Kickstarter for one of your company’s initiatives, you definitely want to be among the group of success stories. However, first you need to know what makes a great Kickstarter campaign; PR can help.

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Topics: Public Relations, Featured

How social media enhances content

How media networks draw the public in

Within the last decade, businesses around the globe have turned to social media outlets to publish content and to promote their brands, products and services. Social media is an extremely effective and efficient way to spread direct information to a global population in real time. HubSpot’s Inbound Certification Course explains how companies can use social media to ultimately gain more customers.

According to HubSpot, an astounding 70 percent of the world’s Internet population is active on social media. These days, business prospects spend more of their free time on Facebook, Twitter, LinkedIn and Google+ than they do shopping in a store or searching the Internet. That is why it is crucial for businesses to embrace this technological shift and use social media to their advantage.

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Topics: Public Relations, Featured, Social Media

How important is it to monitor Glassdoor?

Why you need to keep track of what they’re saying about you on this vital site

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Topics: Public Relations, Featured, Reputation Management