The Public Relations Blog

Become a pillar in your industry with the right supporting statements

Key messages are only half the battle; support them to win against the competition

Your company is great. Of course, you know it. But do your customers know it? Even if they purchase your product, do they know why you are great? Don’t guess or wonder if they do. It’s up to you to tell them. That’s the importance of creating key messages along with supporting statements.

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Topics: Public Relations, Featured, Thought Leadership

3 residual benefits of PR

Your PR efforts keep working, even after your campaign ends

Some clients want to see results from a public relations campaign immediately or within a few short weeks. Or, they opt to invest in a short-term PR project instead of a full campaign. It’s important to understand that the value of PR is mostly long term. PR provides consistent benefits that are cumulative, resulting in the steady growth of your business far into the future.

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Topics: Public Relations, Featured, Awards

How to appear on Undercover Boss

Axia Public Relations answers your questions about the Emmy award-winning program

Each week, millions of people tune in to watch the hit CBS reality show Undercover Boss, where heads of corporations don disguises to find out what’s really going on at their companies. If you’ve watched the program and secretly wished to get your company or boss on the show, read on to learn how to go about it.

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Topics: Public Relations, Featured, Undercover Boss

7 tips for developing your key messages

Enhance customer relationships and control communications with key messages for your company

Suppose you find yourself in an elevator with an important stakeholder in your industry or city. Surprisingly, he notices your company logo on something you’re carrying and asks you to tell him about your company. What will you say?

If you’ve developed key messages about your company, the above situation shouldn’t be stressful. If you haven’t created such messages, enlist a public relations firm for help.

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Topics: Public Relations, Featured, Social Media, Corporate Communications

Why most trade show exhibits fail

4 ways to ensure a successful trade show

Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships. Unfortunately, most businesses don’t understand how to make the most of their participation in trade shows and miss terrific opportunities for growth.

There are more than 10,000 trade shows every year with millions of attendees and exhibitors who pay up to $60,000 and much much more for booth displays, installation and travel. If you aren’t using public relations to maximize your trade show participation, you’ll be wasting your time, money and opportunities for prospects.

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Topics: Public Relations, Featured

If you were a journalist, what questions would you ask your company?

5 tips to ensure you give media what they really want and earn positive coverage

William Shakespeare wrote, “To be or not to be, that is the question.” When it comes to getting media coverage for your company, the question should be: What will the journalist ask, and am I prepared to give a great answer?

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Topics: Media Relations, Public Relations, Featured

Media samples: Do they increase your chances of earning media coverage?

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free. This Pennsylvania Dutch delight grabbed the attention of many passers-by, who, after sampling, purchased a whole pie.

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Topics: Media Relations, Public Relations, Featured

Does your company have a brand ambassador program?

You could be missing key opportunities to build a fan base and ignite a movement around your brand

The ability to create and develop an exceptional brand is what separates companies that simply exist from those that are memorable. But what makes an outstanding brand? And how do you promote it? One vital tool is a brand ambassador program.

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Topics: Public Relations, Featured, Social Media

5 reasons why DIY public relations is a mistake

Don’t underestimate the role of PR; trust the experts

On the internet, you can find do-it-yourself instructions for everything from making jewelry to building rockets. Television is filled with DIY home improvement, decorating and cooking ideas for intrepid go-getters. Still, one area where you should avoid DIY is public relations.

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Topics: Public Relations, Featured

How to develop a successful social media strategy

6 steps to creating a social media strategy for your company

Today, every company should have a strong presence on social media. Companies that use social media effectively incorporate a social media strategy. It’s essential for your business to develop a social media strategy to minimize wasted effort, time and data and to be sure your content is appropriate and aligns with other public relations and marketing goals.

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Topics: Public Relations, Featured, Social Media

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