The Public Relations Blog

Are your Google search results different than others’?

Posted by Jason Mudd, October 30, 2014

Let PR experts help you understand why your results may not be matching up

You perform a Google search and find your company at the top of the page with glowing reviews. Your customer conducts the same exact search and gets entirely different results (or vice versa). What gives?

Trying to understand Google analytics and search engine optimization rules can make your head spin. Use our PR firm to guide you through the ins and outs of the world’s most influential search engine.

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Topics: Public Relations, Featured

Top 12 ways for a startup to get media coverage

Posted by Lisa Goldsberry, October 28, 2014

Let PR show you how to attract attention from journalists

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Topics: Public Relations, Featured

Requests for proposals: Useful or useless?

Posted by Jason Mudd, October 24, 2014

When organizations consider hiring public relations firms, some use requests for proposals (RFPs) to differentiate between each of them. In an RFP, an organization can ask for everything from vendor background and special areas of expertise to ambitious ideas and rates for proposal execution. RFPs are, as a rule, highly informative documents.

Axia Public Relations has received countless RFPs both from established businesses and startup companies. We definitely understand the value of RFPs to the requesting companies, but from a PR agency’s perspective, these documents, when sent blindly, can be relatively useless. RFPs, while sometimes honestly used to pursue work with PR firms, are also overused as a means of determining the going rates for PR services or, worse, to solicit free ideas or tactical concepts. PR firms therefore tend to be leery of RFPs and here’s why

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Topics: Public Relations, Featured

What skills you should look for in your PR adviser

Posted by Lisa Goldsberry, October 22, 2014

Gain a better understanding of PR to make the right choice for your company

Anyone can hang out a shingle and call himself a PR firm. However, the ability to write and string more than two sentences together does not a PR professional make.

Since the field of PR is still often misunderstood, most people don’t know the difference between a high-quality PR agency and the fly-by-night outfit down the street. In addition, they don’t know what skills and certifications to look for in their PR advisers.

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