The Public Relations Blog

Are media kits dead?

3 ways to bring your media relations efforts back to life with help from PR


Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit. Is it really dead – or perhaps just misunderstood and misused?

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Topics: Digital PR, Media Relations, FAQ

Is blockchain for public relations?

Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider how it may help your company, including your public relations efforts.

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Topics: High Tech, Financial Services, Investment

How to use Facebook pixel

Learn what a Facebook pixel is and how you can implement it for your company

If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Fine-tuning your customers’ target markets just got so much easier.

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Topics: Social Media, Facebook

Use PR and earned media coverage to announce employment opportunities and recruit candidates

Pitching the media about company news that has a positive economic impact is one of the best ways to gain earned media coverage. (Hint: That’s because it’s newsworthy.) This is especially true when it comes to announcing jobs. News stories about employment opportunities are a great way to recruit employees. The news media enjoys sharing this news with their audiences. If your company plans to expand and increase its workforce significantly, then it’s an opportunity to gain some earned media coverage.

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Topics: earned media coverage

3 mistakes Starbucks made in handling its crisis in Philadelphia

Don’t make these errors when a crisis hits your company

On the afternoon of Thursday, April 12, an employee at a Starbucks in Philadelphia decided that two men who were sitting at a table and had not purchased anything were a threat. That employee called the police who arrested the men and held them in custody until 1:30 a.m. the next morning. The men, who were waiting for a business associate, were African-American. Another Starbucks patron, Melissa DePino, recorded the incident and posted the video to Twitter at 2:12 that same afternoon. She tagged the video @Starbucks.

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Topics: Crisis Communications

How to use data for real PR results

Applying the PDCA/Deming Cycle to public relations for strategic growth and improvement

Using measurement and evaluation (M&E) is a process that takes deliberate planning to thoroughly implement. It’s more than lifting some data from your analytics software and hoping to do better next month. Our previous blog posts discussed the difference between measurement and evaluation, the importance of knowing your purpose in this process, what kind of measurement data to collect and how to create SMART goals.

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Topics: Public Relations, Investment, PR measurement

Is your company measuring social media all wrong?

4 tips to be sure you’re measuring your social media efforts correctly

Just because everyone is doing something wrong doesn’t make it right. This is especially true when it comes to measuring social media efforts for your company. With these tips, you can learn the correct way to measure and get the most out of your social media.

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Topics: Social Media, PR measurement

What’s the difference between measurement and evaluation?

With the increased emphasis on quantifying the results of public relations actions, having a solid grasp of the fundamentals of measurement and evaluation is essential in making wise decisions around the use of data. Although many people put them together, measurement and evaluation are separate concepts. To be most effective, you must remember that they’re distinct tasks at different places within the framework of data collection and analysis. 

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Topics: PR measurement, PR evaluation

3 reasons you should always have a trained media spokesperson available

One of the first things we do upon rising in the morning is check the news to see what’s happened overnight. Some seek out the weather report or stock reports, while others prefer to digest leading headlines or sports news. The fact that news occurs around the clock is one of the main reasons it’s imperative to have a trained media spokesperson on staff at all times.

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Topics: Spokesperson Training

How transparency in corporate communication earns social media kudos

When crisis hits, bravely step up to the microphone

Living in New England has advantages, except for when our region endures treacherous weather conditions. The past few weeks, we’ve braved a multiple-storm nor’easter pattern that flooded our coastal residences and devastated interior areas. Heavy, wet snow and high winds felled hundreds of trees across power lines and roadways causing extensive outages. As a resident, I earned a ringside seat to the fallout and backlash the power companies received because, while they stated before the storms that they were prepared, they were not.

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Topics: Crisis Communications

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