No business wants to deal with a PR crisis. In today’s instant-news world, a mistake or blunder can swiftly tarnish a hard-earned, respected reputation. In 2014, there was no shortage of PR gaffes, and most were avoidable. Axia Public Relations developed a list of the top 2014 preventable PR disasters that prove that even the largest, most well known corporations are not goof-proof.
A common theme in this year’s list of major PR goofs is the mishandling of social media. Three major players: DiGiorno, a subsidiary of Nestlé, Oreo, owned by Nabisco, and transportation leader DHL all bungled their use of social networking service Twitter in 2014. By using less-than-savvy tactics and little forethought, all three corporations outraged consumers with insensitive and outrageous tweets. The takeaway: Because of the instantaneous and widespread nature of social media, it is critical that companies use extreme care when posting to social media outlets.Read More