The Public Relations Blog

Requests for proposals: Useful or useless?

Posted by Jason Mudd, October 24, 2014

When organizations consider hiring public relations firms, some use requests for proposals (RFPs) to differentiate between each of them. In an RFP, an organization can ask for everything from vendor background and special areas of expertise to ambitious ideas and rates for proposal execution. RFPs are, as a rule, highly informative documents.

Axia Public Relations has received countless RFPs both from established businesses and startup companies. We definitely understand the value of RFPs to the requesting companies, but from a PR agency’s perspective, these documents, when sent blindly, can be relatively useless. RFPs, while sometimes honestly used to pursue work with PR firms, are also overused as a means of determining the going rates for PR services or, worse, to solicit free ideas or tactical concepts. PR firms therefore tend to be leery of RFPs and here’s why

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Topics: Public Relations, Featured

What skills you should look for in your PR adviser

Posted by Lisa Goldsberry, October 22, 2014

Gain a better understanding of PR to make the right choice for your company

Anyone can hang out a shingle and call himself a PR firm. However, the ability to write and string more than two sentences together does not a PR professional make.

Since the field of PR is still often misunderstood, most people don’t know the difference between a high-quality PR agency and the fly-by-night outfit down the street. In addition, they don’t know what skills and certifications to look for in their PR advisers.

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Ebola crisis: A public relations nightmare

Posted by Jason Mudd, October 20, 2014

The world is amid growing panic driven predominantly by fear caused by a microscopic killer called Ebola. Americans now face a unique crisis as Ebola bridges waters and appears in a number of states across our country. Ebola is a viral killer and, naturally, fear and panic about how it spreads, infects and could potentially cause an epidemic in the United States has resulted in a scramble for answers and preventative measures from our country’s government, the U.S. Center for Disease Control and Prevention (CDC), hospitals, schools and more.

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Topics: Public Relations, Featured, Crisis PR

Want to get your business featured on CNN?

Posted by Lisa Goldsberry, October 17, 2014

Join this PR webinar and learn how anything is possible with the right pitch

For decades, CNN has been the recognized leader in 24-hour news programming. It seems impossible for you to get your company or CEO featured on the network, right? Or is it? Register now for Axia Public Relations’ new webinar, Confessions of a CNN Producer, going live on Thursday, Nov. 6, at 2 p.m., to find out.

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Topics: Public Relations, Featured, Webinar