The Public Relations Blog

5 ways NOT to handle negative press

Your organization’s good reputation is one of your most valuable assets; getting negative press can easily ruin your image and your business. Handling negative coverage properly is important in order to keep your good image, so take careful note of these five most common mistakes you must avoid:

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

How to craft and leverage a great hashtag

PR lays out three key tips

Not long ago, we wrote about hashtags and the reasons why the popular trackable communication tactic is quickly becoming a favorite tool in the business realm. To that end, some business owners may not yet know how to effectively use them. Below are a few tips on how to best use hashtags.

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Topics: Public Relations, Featured, Social Media

Pros and cons of the 24-hour news cycle

Understanding is the first step toward effectively leveraging

New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

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Topics: Public Relations, Featured

Top 5 reasons people follow brands on Twitter

Why putting a face on your company is key

Within the last five years, companies across the globe have turned to social media for mass marketing and promotional purposes. Where newspapers and then TV once led the charge, social media is currently the easiest and most effective way to share content with a vast audience.

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Topics: Public Relations, Featured, Social Media