The Public Relations Blog

Facebook Page roles explained

What are the different types of roles for Page managers and who should be assigned which role?

Facebook enables businesses to have multiple people act as managers of their Pages. This is convenient, but it also poses a security risk. If an employee no longer works for the company, but still has complete access to its Facebook Page, trouble could ensue. That’s why it’s important to understand the different types of roles for Page managers and to restrict who has all-access to the Page and whose access is limited.

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Topics: Public Relations, Featured, Social Media

Does your company need a kick in the pants?

Use PR to change your business for the better

Every business, big or small, has room for improvement. After all, does anyone ever really have too many customers or too much profit?

Of course, it can be difficult to know what to change or where to begin. Here are some ways you can change the way you do business forever and how PR tools and tactics can help

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Topics: Public Relations, Featured

Something to Say: The value of Speaking Engagements

How your business can benefit from speaking engagements

Many of our readers have attended trade shows or networking events where interesting and high-profile speakers shared insider tips, sage counsel or plain old good advice. Those speaking opportunities are frequently arranged several months prior to the actual event date. But how do professional business and industry trade associations go about cherry-picking their notable keynote or break-out session speakers? The answer may surprise you since, more often than not, public speaking engagements are arranged and secured by public relations professionals, given our knowledge of how to locate, target and secure proper opportunities.

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Topics: Public Relations, Featured

How about some popcorn with your PR?

PR professionals in film and what your company can learn from them

When PR professionals are depicted on the big screen, they’re typically shown as conniving, unscrupulous liars who are willing to cross ethical lines to get results for their clients. This has helped to cast the PR profession in a negative light because those probably aren’t the types of people anyone wants working on behalf of his company.

Nonetheless, there have been some examples of PR characters in movies offering valuable lessons you can use for your company. So grab some popcorn and find out what you can learn about the positive PR tactics used on the silver screen.

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Topics: Public Relations, Featured