The Public Relations Blog

3 practical steps to create a unified culture in a company with multiple offices

How to create the best environment for your employees working in different locations

Sometimes larger corporations with multiple locations find it difficult to build a singular company culture. Employees should feel aligned with the company mission and be aware of goals no matter their working location. Here are three helpful ways to bulletproof your company culture throughout all company offices.

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Topics: Public Relations, Featured

Is your company the first name people think of in your industry?

5 steps to becoming a thought-leader, even if there is already one in your field

Today, everyone is talking about the importance of becoming a thought-leader in your field. This is how you establish credibility and build trust with customers. But what if there is already a thought-leader in your industry?

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Topics: Public Relations, Featured, Thought Leadership

Ready to rock social media in 2017?

4 reasons a PR partner may be good for you

In the world of social media in 2017, you have to be all in. Effective social media includes a robust content strategy, a regular drumbeat of content and conversation and ongoing conversation monitoring. It can be a full-time job for someone at a small company. At a large corporation, it can require a whole team of professionals.

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Topics: Public Relations, Featured, Social Media

5 things Martin Luther King, Jr. taught us about PR

Make your dreams of more success a reality by following his examples

Most people know that Rev. Dr. Martin Luther King, Jr. changed the face of racial relations and civil rights in this country. What you may not realize is that he used the tools and power of public relations to do it.

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Topics: Public Relations, Featured

4 ways to use PR when expanding your business to multiple locations

Diversify your PR strategy for multiple locations to get the best ROI

When your company is growing, it’s both exciting and challenging. With the right public relations strategy in place, you can avoid the complications that often come with expanding and make the most of your growth. Here are four fundamental ways to use PR to manage marketing for multiple locations.

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Topics: Public Relations, Featured, Social Media

3 ways financial services companies can benefit from PR

Use PR to connect with customers and grow your company

Having a solid public relations strategy in place can help take a financial services firm to the next level by building trust, while educating and connecting with audiences. Here’s how to use PR to benefit your financial services company.

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Topics: Public Relations, Featured, Financial Services

Should PR professionals write your company’s Wikipedia pages?

Learn how to use this tool for maximum advantage

You strive to deliver accurate messages about your company. This helps to improve your reach, online reputation and brand. One important site that consumers turn to for information is Wikipedia, billed as the free encyclopedia.

Companies frequently ask their PR firm to write Wikipedia articles on their behalf. Some have even hired PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. If this is something you have considered as well, read on to learn why this is not a good idea.

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Topics: Public Relations, Featured, Online Reputation Management

How to improve your company’s Glassdoor reviews

6 ways to make the most of the top job-listing site

A disgruntled employee has written a scathing review on Glassdoor criticizing your company culture. Perhaps a candidate takes to Glassdoor to complain about his treatment by senior executives. Is there anything you can do to improve your Glassdoor reviews? Look to public relations. 

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Topics: Public Relations, Featured, Online Reputation Management

4 benefits a terrific spokesperson offers your company

A gifted spokesperson improves your image and grows your brand

Your spokesperson becomes the voice of your company as he or she shares your story with your target audience. It’s critical that you select someone who understands how to convey your message to the media, especially during a crisis. Here are four ways a great spokesperson benefits your company.

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Topics: Public Relations, Featured, Spokesperson Training

Why online reviews are the best SEO opportunity

Take what your customers are saying and use it for search engine success

Online reviews represent the best way for consumers to get honest opinions from real people about products and services they are interested in purchasing. You may also find them helpful as a way to keep your finger on the pulse of what people are saying about your company. What you may not know is that online reviews also provide an ideal search engine optimization (SEO) opportunity.

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Topics: Public Relations, Featured, ReviewMaster, Online Review Management

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