The Public Relations Blog

Use a PR agency to help your company win awards

Simplify the award submission process and reap the benefits of winning with PR

Awards can provide many benefits. They can distinguish your company in a specific market or help your business showcase unique approaches or attributes. They can also help attract top talent and improve morale among staff. The moment of receiving an award is great, but the real benefit of an award happens all year, when you have the bragging rights to your honor.

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Topics: Public Relations, Featured, Awards

Speaking engagements: Good for your brand, good for you

5 ways you and your company benefit from public speaking

Speaking engagements – whether through a webinar or industry conference – come with many professional benefits. Sure, they take time to coordinate, plan and prepare, but the recognition and connections are worth it. Here are some specific benefits to speaking in public.

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Topics: Public Relations, Featured, spokesperson training, Speaking

What is internal public relations?

The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

When it comes to internal PR, the “public” is an organization’s employees or board members. While PR typically involves mass media, internal PR does not. And while it may be overlooked, internal PR should be an important part of any organization's communication strategy.

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Topics: Public Relations, Featured

Calming your nerves before public speaking

5 professional tips to help you deliver an engaging and effective speech

Does thinking about getting up in front of a room to speak give you sweaty palms? Speaking to a crowd can be a nerve-wracking task, but there are ways to overcome your nerves to deliver a powerful presentation. Here are some tips.

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Topics: Public Relations, Featured, spokesperson training, Speaking

Why do most of your press releases fail?

PR explains what you need for increased media coverage

Your company has quite a bit going on. As a result, you send out dozens of press releases announcing events, highlighting initiatives and touting all your good work – only to have them wind up in the trash basket of every journalist you sent them to. What gives?

Attracting earned media is crucial for visibility, reputation building and brand recognition. Press releases are an important component, but there are right and wrong ways to use them. With help from PR, you can learn why most press releases fail and the differences between a good press release and a great one.

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Topics: Public Relations, Featured, press release, Media

How PR professionals use video effectively at every stage of the sales cycle

Reel in more customers by enhancing your content strategy with video

The buyer’s journey is changing. With the popularity of online review sites and social media, prospective customers now travel through more than half of the traditional sales cycle before ever contacting your company. However, some aspects do remain constant. You still must generate leads, deliver exciting content and close the sale. Videos are a great tool that many PR professionals use effectively at each stage of the sale cycle – and so can you.

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Topics: Public Relations, Featured, Videos, Content Management

How general contractors and construction firms can benefit from PR

Build on your company’s future and increase profits with the right tools

Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.

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Topics: Public Relations, Featured, Reputation Management, Awards, Branding

7 ways to build credibility using public relations

Learn why PR is important and how to use it effectively for branding and business strategy

Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help.

You cannot build credibility in a day. However, there are strategies you can adopt today to lay a strong foundation of trust and develop a solid reputation, using public relations tools and techniques.

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Topics: Public Relations, Featured, Reputation Management

How many public speaking engagements has your company done this year?

Use PR to make the most out of this vital outreach tool

You already know you need to promote your business so that people know who you are. Public speaking engagements provide an ideal way to get in front of your target audience, demonstrate your industry expertise and position your company and CEO as thought leaders.

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Topics: Public Relations, Featured, spokesperson training, Speaking

‘Pokemon Go’ brings excitement and business opportunities

Pokemon isn't just for kids anymore; businesses are joining the fun.

The “Pokemon Go” craze is a great opportunity for companies to get creative and entice people to visit their businesses and even reward them for doing so. And it’s all thanks to a cartoon created more than 20 years ago.

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Topics: Public Relations, Featured