The Public Relations Blog

10 tips for creating compelling content for social media

PR can show you how to make the most of your posts

Your company probably encourages visitors to connect with you on Facebook, Twitter, LinkedIn and other sites. However, what will customers find when they get there?

Without the right messages on these pages, you are missing out on valuable opportunities to engage consumers and build brand loyalty. Here, Axia Public Relations has compiled a list of our top 10 tips to show you how to create compelling content for social media pages and get results.

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Topics: Public Relations, Featured, Social Media

Health care and medical PR trends and opportunities

Learn how PR can write a prescription for your success

Running a health care or medical company is no easy task. Anything considered to be best practices or strategic thinking today can literally change completely tomorrow. Then there are also the regulatory issues and emerging science that you need to communicate. Trying to keep up with it all by yourself while still growing your business can be a prescription for trouble.

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Topics: Public Relations, Featured, Hospital & Health Care

How to pull off the perfect random-act-of-kindness campaign

PR explains how to leverage this powerful tool

We’ve all seen those wonderfully warm and fuzzy stories on the news or social media that highlight how a waitress received a $1,000 tip from a complete stranger or an ill child got a special, unexpected visit from his favorite celebrity. These random acts of kindness (RAKs) move the human spirit and are said to restore faith in humanity.

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Topics: Public Relations, Featured

How to pitch Inc. Magazine

Inc. is a major business magazine guiding CEOs and owners of small- to mid-sized companies toward success. It delivers real solutions for today’s innovative company builders and provides hands-on resources covering market-tested finances, sales, marketing and technology. Each issue offers real-life examples of strategies, case studies and successes and failures to show its readers new ways their businesses can improve and grow.

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Topics: Public Relations, Featured