The Public Relations Blog

How Chuck E. Cheese’s PR outsmarted McDonald’s

And how your company can too

Your competitor hits a crisis and is facing bad headlines. Good news for you, right? Not necessarily. If you’re going to capitalize, you need a public relations plan and you need one NOW.  A public relations firm that has seen it all can act quickly to help. In this case, McDonald’s hit headlines for all the wrong reasons. When an Arizona mom began swab-testing McDonald’s play areas and finding dangerous pathogens, the fast-food giant banned her from its restaurants. Let’s look at McDonald’s mistakes and how Chuck E. Cheese’s acted smart and fast to take advantage of the crisis.

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Topics: Public Relations, Featured, Crisis PR

What is growth-driven design and why should you care?

If you are facing the difficult burden of website redesign, PR can help

Is your company struggling to get its web design just right? Have you recently paid big bucks for a redesign that isn’t delivering the results you expected?

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Topics: Public Relations, Featured, Website

It’s awards season. Was your company nominated?

Use these PR tactics to gain recognition and visibility for your company with the right industry awards

At this time of year, awards shows dominate the entertainment industry. Everyone is talking about the Oscars, the Grammys and other glamorous ceremonies. There are, undoubtedly, awards in your industry as well. Is your company in the running? If not, you are missing out on key opportunities to build your brand and separate yourself from your competition. 

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Topics: Public Relations, Featured, Reputation Management, Awards

What President Trump is doing right in media relations and what your company can learn from it

3 smart PR tools to guide you in dealing with news media

There has been much talk recently about President Trump and his very public battles with the news media. His tactics have been mostly unorthodox and his media style seems more shoot-from-the-hip than a comprehensive approach to news coverage. Still, he has done a few things right. With the help of public relations tools, your company can learn from Trump’s methods to develop your own media policy.

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Topics: Featured, Media, Public Companies

Why your CEO should embrace social media

3 reasons executives should engage on social media

Juggling the demands of big business, speaking engagements, board meetings and global sales calls, CEOs are some of the most sought after yet hard to pin down human beings. These elusive individuals are inundated with requests for “five minutes” from media, customers, vendors, clients and even their own families. How can a CEO be in 100 places at once while giving thousands of people attention at the same time? The answer is to leverage technology, particularly social media. Social media represents a powerful, scalable and efficient means to doing it all.

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Topics: Public Relations, Featured, Social Media, CEO

PR and the service level agreement

What you need to know to get the greatest results from your PR efforts

For every business, the secret to continuous success is building relationships with clients and customers and providing excellent service. In many industries, companies accomplish this using an established list of deliverables called a service level agreement (SLA). Learn more about this vital document to ensure you are getting the best service from your PR firm.

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Topics: Public Relations, Featured

5 things you can learn from the Oscars about public relations

Get some of the same excitement and attention for your own company

The Academy Awards represent Hollywood’s biggest night. It’s a celebration of a year of movies that inspire, entertain, educate and explain the world around us. What you may not realize is that the Oscars also provide public relations lessons your company can use.

  1. Remember timing makes all the difference.

Although they create and release movies throughout the year, studios save their most buzz-worthy films for October through December so they can be fresh in the minds of the voting academy. They also seek media recognition for the film ahead of time, such as a nomination from the New York Film Critics.

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Topics: Public Relations, Featured, Media, Speaking

3 ways to spot fake news

If you see smoke, there is most definitely fire

With access to breaking news at any time day or night, you may find yourself uncertain whether what you see on your Twitter or Facebook feed is, in fact, news.

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Topics: Public Relations, Featured, Media

Fast-food giant Wendy’s takes on Twitter bully

3 ways your company can deal with internet trolls in 2017 and beyond

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Topics: Public Relations, Featured, Social Media, Online Reputation Management

How to find a PR firm that excels in online reputation management

Preserving your image online is paramount to your company’s success

You may never know the true value of your company’s good reputation until you lose it. Your online reputation can be severely compromised by just one disgruntled former employee or dissatisfied customer with a grudge. To ensure your image remains positive, it’s vital to hire a PR firm to handle your online reputation management (ORM). How do you find the right one? Axia Public Relations can help you choose the PR agency that is right for you.

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Topics: Public Relations, Featured, Online Reputation Management

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