The Public Relations Blog

Why you should add Franchise Times readers to your target audience

For entrepreneurs hoping to start franchises and potential business owners looking to purchase them, there is Franchise Times, the recognized leader for news and information about the franchise industry.  

How to use PR to reach older consumers

In business, everyone talks about reaching that ever-important demographic of 18- to 35-year-olds. They are tech-savvy, have disposable income and aren’t afraid to be trendsetters. But there may be millions of potential customers you aren’t reaching out to or are ignoring altogether: senior citizens.

What you can learn about PR and media from LeBron James

So LeBron James is going back to Cleveland. Whether or not you agree with this decision, you have to be awed by his 40-million-dollar payday. 

We all need our customers to trust us. But trust must be earned – not bought – and the time and effort you spend showing your customers you can be trusted is one of the most valuable investments you can make.