The Public Relations Blog

What skills you should look for in your PR adviser

Posted by Lisa Goldsberry, October 22, 2014

Gain a better understanding of PR to make the right choice for your company

Anyone can hang out a shingle and call himself a PR firm. However, the ability to write and string more than two sentences together does not a PR professional make.

Since the field of PR is still often misunderstood, most people don’t know the difference between a high-quality PR agency and the fly-by-night outfit down the street. In addition, they don’t know what skills and certifications to look for in their PR advisers.

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Ebola crisis: A public relations nightmare

Posted by Jason Mudd, October 20, 2014

The world is amid growing panic driven predominantly by fear caused by a microscopic killer called Ebola. Americans now face a unique crisis as Ebola bridges waters and appears in a number of states across our country. Ebola is a viral killer and, naturally, fear and panic about how it spreads, infects and could potentially cause an epidemic in the United States has resulted in a scramble for answers and preventative measures from our country’s government, the U.S. Center for Disease Control and Prevention (CDC), hospitals, schools and more.

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Topics: Public Relations, Featured, Crisis PR

Want to get your business featured on CNN?

Posted by Lisa Goldsberry, October 17, 2014

Join this PR webinar and learn how anything is possible with the right pitch

For decades, CNN has been the recognized leader in 24-hour news programming. It seems impossible for you to get your company or CEO featured on the network, right? Or is it? Register now for Axia Public Relations’ new webinar, Confessions of a CNN Producer, going live on Thursday, Nov. 6, at 2 p.m., to find out.

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Topics: Public Relations, Featured, Webinar

So you Hired a PR Agency and Received Great Media Coverage, Now What?

Posted by Axia Public Relations, October 16, 2014

How to Re­Market the Results of a Public Relations Campaign and Maximize ROI

Gaining positive coverage is great news and certainly a morale boost in that someone thinks you
are doing a good job, but why leave it there? Just because you had a story published, does not
mean everyone has had a chance to see it. The very nature of word­of­mouth is that it is viral,
but to get the ball rolling, it is in your organization's interest to actively ensure that your message
resonates with as many as possible.

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Topics: Public Relations, Featured