The Public Relations Blog

7 PR tips to make the most of your guest blogging opportunities

Your CEO has been invited to be a guest blogger or write an opinion piece for an influential, widely read website in your industry, and your entire organization is very excited. This is an opportunity to get your company’s name in front of a lot of potential customers and influential newsmakers. So don’t blow it.

Public relations is often confused with marketing in the business world. However, while the two may be similar and have comparable objectives, there are several distinctions that set them apart. Often handled by the same individual or department in a company, public relations and marketing usually go hand-in-hand. One strengthens the other, making them both more effective and beneficial to company leaders. Public relations is just as vital as marketing, and management-level employers should take it seriously.

Apple, Airbnb and GM might represent three different industries… But their paths have crossed during the past year when they’ve all had to make apologies to the public for their product and service failures.

Because of their sincerity and admittance of responsibility, their customers remain.

How large corporations should focus their PR tactics

You watch and access the national news to find out what’s happening in the world around you. But perhaps you should be aware that a recent study conducted by National Public Radio, the Robert Wood Foundation and the Harvard School of Public Health suggests that this seemingly harmless activity could be creating symptoms similar to those suffered by individuals with post traumatic stress disorder (PTSD).