The Public Relations Blog

Classic meets the future

Posted by Jason Mudd, September 28, 2014

Classic tactics and futuristic tech fuel growth

The classic concepts still hold water when it comes to getting your name in front of the eyes and into the minds of your audiences. Wearable technology offers opportunities for connecting with your audiences on a brand new level. In order to get where you want to be, make sure you – and your strategic partners – are thinking ahead.

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Topics: AXIA Impact Blog

A PR lesson courtesy of the NFL’s Cincinnati Bengals

Posted by Jason Mudd, September 27, 2014

As millions of business’ daily routines begin, there sometimes comes a turning point – a piece of news, a call from an old friend, an unexpected email – that shifts the trajectory for the entire day. That day came in September for the Cincinnati Bengals organization, an NFL team that made the decision to do something right. Since then, the team, its fans, the nation as a whole and, most importantly, one family in particular have taken notice.

The Bengals selected Devon Still, a defensive tackle, for activation from its practice squad to the playing team several weeks ago. While he is an exemplary athlete, he was activated in an inspiring gesture supported not only by his teammates, but by the Bengals’ front office, as well. Devon Still’s 4-year-old daughter Leah is battling stage 4 cancer (neuroblastoma). Her treatments are expensive and the time she spends in the hospital is daunting. To support Still and his family, the Bengals organization released Devon Still jerseys for retail at $100 each, and is donating all purchase proceeds, in honor of Leah, to pediatric cancer care and research at Cincinnati’s Children’s Hospital – a brilliant idea which someone inside the organization (likely an experienced PR professional) must have known would result in an uptick in positive public perceptions.

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Topics: Public Relations, Featured

On the contrary, Mr. Cuban, PR Firms should avoid startups

Posted by Jason Mudd, September 26, 2014

Why PR firms may want to avoid startups

Let me begin by saying that I am a fan of Mark Cuban. He’s an edgy and technology-savvy entrepreneur and investor who calls it like he sees it. The outspoken owner of the Dallas Mavericks has invested in a diverse portfolio of businesses, demonstrating a vast and resourceful knowledge base. A few years ago, supported by both his participation in and the success of the popular, entrepreneurial ABC show Shark Tank, Mr. Cuban released an interview about his 12 Rules for Startups.” These rules have surfaced on social media several times over the years due to increasing interest in entrepreneurism. As an entrepreneur and investor myself, I support many of the common-sense rules he shares all except one which states that “startups should not hire PR firms.” 

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Topics: Media Relations, Public Relations, Featured

Learn how to create an enduring, valuable PR alliance

Posted by Lisa Goldsberry, September 25, 2014

If you’re not seeing measurable results, you might need a new PR agency

If you had an employee who started turning in shoddy work, didn’t communicate well and caused you to lose trust in his abilities, you would fire him. So, why would you accept such behavior from your PR agency?

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Topics: Public Relations, Featured

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