The Public Relations Blog

Worried about your content game?

5 tips to up the ante in 2018

Quality content can go a long way.

We anticipate that 2018 will be the year of content. Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. People consume content in various forms daily and whittle away that which doesn’t resonate or help them.

How, then, can companies properly plan their content strategies to successfully appeal to audiences when social media platforms regularly evolve, mobility is at an all-time high and it feels challenging simply to keep up?

Read More

Topics: Public Relations, Featured

Is your announcement newsworthy?

Don’t waste the media’s time with non-newsworthy details

There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company. As a public relations firm, we work hard to educate our clients about what news they should share with the media. Expecting your PR firm to pitch media outlets stories that aren’t newsworthy is mistake No. 13 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

Read More

Topics: Media Relations, Public Relations, Featured

How to win in the game of media relations

Be the company that journalists want on their team to gain positive news coverage

You want to increase media coverage for your company, yet you’re afraid or reluctant to share specific details, such as sales, revenue, contract value, client names, costs, etc. Your fear is understandable, as you have to worry about maintaining an edge over your competitors and keeping control of your information. The media experts at Axia Public Relations have some sage advice for dealing with this conundrum: Get over it.

In every relationship, there has to be give and take, and media relations is no exception. If you want your company to receive great media coverage, you have to share. Cooperating with journalists is crucial for the success of your brand.

Read More

Topics: Media Relations, Public Relations, Featured, PR Tips

How does your PR firm generate earned news media coverage for companies?

Prospective clients ask us on a regular basis, “How do you get to know our company, and how do you use that information to generate earned media coverage?”

We love educating business people about the power of PR and how we help companies earn media coverage.

Read More

Topics: Public Relations, Featured, PR Tips

Don’t take it personally when your news interview gets bumped

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece. This was quite a bummer – and a reminder that the news business is fickle and you shouldn’t take things personally when dealing with journalists.

A successful media interview provides a huge boost to your company’s reputation and brand. It’s a way to get your name in front of your target audience as a thought-leader in your field. You’re adding value to consumers’ lives without trying to sell your product. With so much at stake, it’s quite a letdown when things don’t go as expected or your interview gets dropped. Instead of vowing to never do another interview, learn why interviews sometimes get cut, how to handle it and why it may be an advantage in disguise.

Read More

Topics: Media Relations, Public Relations, Featured

3 tips for promoting infographics on social media

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., on your website) and where you’ll promote it. Then, send the copy you’ve created to a peer or a copy editor to proofread your work. Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

Read More

Topics: Public Relations, Featured, Social Media, Online Public Relations

4 factors to consider when launching a PR campaign for your product

One reason companies hire a public relations firm is to raise awareness about their products. When you’re ready to gain media coverage for what your company offers, it’s critical that you provide samples of your product for media representatives to try. You should also be sure to ready your spokesperson for interviews.

When a company is unwilling to share product samples with media or to give the media access to certain people within the company, it’s committing mistake No. 12 of Axia Public Relations’ “15 Mistakes Companies Make When Hiring a PR Firm.” Don’t let this be your company. Educate yourself and prepare before you hire a PR firm. Here are four factors to consider when you’re ready to launch a campaign for your product.

Read More

Topics: Public Relations, Featured, PR Tips

3 ways to build trust with news contacts

How to cultivate long-term relationships with journalists

Navigating relationships with newsrooms and media contacts is challenging sometimes. Journalists play an important role in sharing your company's story, which, in turn, helps to build your credibility in the marketplace  and attract more customers. Journalists are a key audience for your company, and your success depends – in part – on them.

Working with the media is all about relationships — mutual trust, respect, meeting deadlines, and occasionally making friendship. Here are three important ways trust plays a key factor in building successful, mutually beneficial relationships with reporters, editors, bloggers and producers.

Read More

Topics: Media Relations, Public Relations, Featured

How, why and when you should use a press release distribution service

Prospective clients often ask us about news wire distribution services as part of their public relations campaigns. We find that many companies are using these services incorrectly. If you aren’t using a distribution service the right way, you aren’t receiving the full value of the news release and that could be hurting your brand.

To that end, we created a list of how, why and when your company should use a news release distribution service.

Read More

Topics: Public Relations, Featured, PR Tips, Press Release

Is your company’s PR ready for a cyberattack?

3 tips to help you prepare

News headlines are regularly peppered with fear-instilling stories of data breaches and cybersecurity threats that riddle us to the core as we consider how our personal and private information is vulnerable to hackers.

These same issues should concern companies even more. Large corporations like Uber and Equifax have already fallen prey to cyberattacks, and health care is the most hacked industry to date. Cybersecurity is no longer an issue exclusively for individuals who fear identity theft. It’s a rampant concern for companies as well. In addition to customer data, company trade secrets, patents and proprietary algorithms are vulnerable.

Axia Public Relations encourages its clients to regularly review and update their crisis communications plans. As more headlines spotlight cybersecurity concerns, adding steps and protocols for a cyberattack is prudent. For those that don’t have a cybersecurity plan in place, here are three steps to consider as you prepare:

Read More

Topics: Public Relations, Featured, Crisis PR, Crisis Communications

Liked this blog post? Share it with others!