Gain a better understanding of PR to make the right choice for your company
Anyone can hang out a shingle and call himself a PR firm. However, the ability to write and string more than two sentences together does not a PR professional make.
Since the field of PR is still often misunderstood, most people don’t know the difference between a high-quality PR agency and the fly-by-night outfit down the street. In addition, they don’t know what skills and certifications to look for in their PR advisers.Read More