The Public Relations Blog

What’s the difference between publicity and PR?

Publicity and public relations are often wrongfully considered one and the same. In fact, publicity is just one aspect of public relations.

Publicity concerns a company, organization or individual’s presence in the media. Forms of publicity include news stories, articles and event information. Publicity creates public awareness and attention around a brand, and publicists gain publicity for their clients by promoting.

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Topics: Public Relations, Featured

Is your company ready to handle a reporter’s call?

How a media policy can help you in a crisis

Imagine that your company is in the midst of a crisis. Perhaps your product caused an injury, you’re being sued, someone made a thoughtless comment publicly or a well-meaning campaign has gone horribly wrong. The news media is banging on the door and relentlessly calling every number at your company demanding a comment from someone – anyone. Would everyone in your organization know how to respond? Is it possible that someone might say the wrong thing, prolonging the problem and making the crisis even worse?

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Topics: Public Relations, Featured, Crisis PR

What is public relations?

Gain a better understanding of how PR can help drive profitability

Everyone seems to have their own definitions and perceptions of public relations and what it does. Some see it as a blessing in disguise; others, a necessary evil.

According to the Public Relations Society of America, PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” but this can mean different things for different companies. Once you understand more about the field of PR, the importance of PR firms and how all this can advance your mission, you will see how it affects your profitability.

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Topics: Public Relations, Featured

Will newspapers survive social media?

Many people assumed the rise of social media (and with it the rise of amateur journalists) would turn the newspaper (and perhaps the news media itself) into a relic. And an article by Paul Eastham proposes a valid argument as to why the newspaper will survive social media and amateur content.

Eastham explains the theory that the rise of social media and the ability for users to easily copy and circulate articles without paying for them would essentially make journalism unprofitable. And then he details why such theory is flawed.

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Topics: Public Relations, Featured, Social Media