The Public Relations Blog

3 things that make a Super Bowl ad a touchdown

Are you ready for some football (or the ads)?

The Super Bowl is fraught with traditions: adult beverages, hot wings and viewers gripped by an exciting football game and intricately woven-in advertisements.

Most of us have our list of favorite commercials, yet corporations don’t spend millions on creative ads simply for the sake of being creative. They want their messaging contained within the ads to stand out equally as strong.

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Topics: Public Relations, Featured, Super Bowl

How to use PR to outsmart Super Bowl ads

The Super Bowl is the Holy Grail of advertising. But membership to this elite club costs north of $5 million per 30-second commercial. And that is some serious capital.

What if your business can’t afford such a significant investment? The answer, quite simply, is to invest your money wisely in other forms of public relations and marketing.

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Topics: Public Relations, Featured, Super Bowl

​Learning from the 3 best Super Bowl commercials ever

Since 1989, USA Today has tallied the top-ranked Super Bowl commercials through its Ad Meter ranking system.

This approach combines results from a privately selected panel and feedback obtained through social media to determine commercial rank.

As we gear up for Super Bowl Sunday, here’s a brief look at the top three Super Bowl ads and what made them so memorable.

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Topics: Public Relations, Featured, Media, Super Bowl

​Super Bowl ads: Are they worth the investment?

Nearly a year ago, business executives began hatching plans to invest millions of dollars in single advertisements to air during Super Bowl 50.

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Topics: Public Relations, Featured, Super Bowl

4 factors to consider when choosing a public relations company

How to choose the public relations company that is right for you.

Public relations companies are a beneficial part of your growing business. Almost every large company has one. And, while it may seem pretty easy, hiring the right PR firm can actually be extremely difficult. Not all public relations companies you come across are capable of doing the job that you need. So, it's good to have some helpful advice when you're deciding on the firm that is right for you. Here are a few tips that could aid in your decision in choosing a public relations company.

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Topics: Public Relations, Featured

How to select a top public relations firm

Finding the top public relations firm for your needs can be difficult, especially if you aren't already familiar with PR.

Fortunately for you, reading this article is a good place to start. Let's talk about what you should be doing in order to select the top public relations firm to fit the needs of your business.

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Topics: Public Relations, Featured

What is a PR firm?

You wouldn't be human if you didn't register that all-too-human emotion: envy. And it wouldn't be unusual to feel professional envy over seeing a competitor in the news – once again.

With a product or service similar to your own, this competitor seems to have a knack for generating attention and grabbing headlines – sometimes capitalizing on the opportunity to merely comment or supply a rebuttal on some newsworthy event or crisis. You suspect, and with good reason, that one comment can trigger a cycle in which this competitor breeds a media following that could eventually lead to media dominance – and, worse of all, eventually be regarded as a go-to industry expert.

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Topics: Public Relations, Featured

How to write content for each buyer persona in every stage of the buyer's journey

Knowing what stage you are writing for will help you close deals faster

Who are your customers? How and when did they learn about you? What made them decide to give you their business instead of going to your competition? If you answered “I’m not sure” or “It was just dumb luck,” then you need to stop guessing and take control of your buyer personas and the content they receive from you.

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Topics: Public Relations, Featured, PR Tips, Content Management

6 important trends in media relations

Learn how to use media relations trends to your company’s advantage

Staying aware of and understanding trends allows you to know what’s going on in a particular field and be proactive about the ways they may affect your business. One area that affects all businesses is media relations.

Earned media is an effective method of reaching a wide audience and delivering your messages, but you must first know how to get journalists’ attention.

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Topics: Media Relations, Public Relations, Featured

7 tactics for guerrilla campaigns

PR strategies to keep you on top

Getting your message right is only part of what helps you succeed. Delivery, placement, positioning – it all feeds the hunger of the consumer for your product. Refresh your memory about the nuances of good guerrillas. Then, here are seven points on the checklist for you to consider while designing your next great guerrilla campaign.

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Topics: Public Relations, Featured

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