The Public Relations Blog

No prospective customer left behind

If you ignore the gay market, you may be doing so at your company’s peril

There once was a time when companies didn’t go out of their way to attract African Americans or teenagers. To ignore these markets today seems almost unthinkable.

Today, some companies have come under fire for creating policies and crafting campaigns that appear hostile to the gay community. Now more than ever, it’s crucial to ensure that your messages are inclusive and that the gay market feels welcome doing business with your company. You can adopt these strategies immediately to make sure you’re not unknowingly excluding any prospective gay customers.

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Topics: Public Relations, Featured

What is AP style and why is it important to PR

Learn how AP style relates to your company’s success

You want to give your CEO recognition by citing his title every time his name is mentioned in an article or press release but your PR advisor nixes it. Her only reason: “It’s not AP style.” If you aren’t a journalist or PR professional, most likely you have no idea what AP style is or why it has the power to stop you from writing as you please.

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Topics: Media Relations, Public Relations, Featured

Top 4 reasons your press releases don’t get coverage

PR can help you give journalists what they want

Press releases are a necessity. Without them, the only way to get the media interested in covering your company would be for you to walk into a newsroom and scream at the top of your voice for someone to listen to you.

Many companies know the value of a press release but still get it wrong and wind up not getting coverage. To be more effective and get results, let PR show you what you can do to make your information more appealing.

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Topics: Media Relations, Public Relations, Featured

Adversity acrobatics: Properly communicate your news

By Jason Mudd, APR

One key phrase oft repeated inside newsrooms is “If it bleeds, it leads.”

To those outside the communications profession, that may sound utterly offensive, but realistically, news editors, writers, journalists and programming directors know that when it comes to news, people listen and watch more intently when it’s negative. In fact, bad news far outweighs good news by as much as 17 negative news stories for every one positive one. Scholars have studied the psychology behind this, too. The human brain evolved in a hunter-gatherer environment where dramatic events required immediate attention for the sake of survival, and we still care (worry/fear) more about the threat of bad things affecting us than hearing about good things. When the news is negative, people take notice.

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Topics: Public Relations, Featured, Crisis PR