The Public Relations Blog

Sharing your company’s news: anatomy of a news release

Posted by Marjorie Comer on Wed, Apr 23, 2014 @ 00:43 PM

How to create newsworthy and reporter-friendly content

As public relations professionals, we follow established guidelines that most business professionals aren’t familiar with. Some of the most commonly asked questions we get are about news releases, which, when written and edited correctly, are a great way to share and promote company news.

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Topics: Public Relations, Featured, PR Tips, news release

Earth Day matters, part 2 of 2: 4 ways to tie your brand to environmental sustainability and good corporate citizenship

Posted by Michelle Heatherly on Tue, Apr 22, 2014 @ 02:21 PM

Plus: Ways you can help now through 6 green priorities

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Topics: Public Relations, Featured, Reputation Management

Earth Day matters, part 1 of 2: 5 business reasons why environmental sustainability and corporate social responsibility are important

Posted by Michelle Heatherly on Tue, Apr 22, 2014 @ 00:25 PM

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Topics: Public Relations, Featured, Reputation Management

3 ways PR will solve your company’s top strategic risks in 2014

Posted by Michelle Heatherly on Mon, Apr 14, 2014 @ 08:09 AM

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:

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Topics: Public Relations, Featured, SEO, Crisis PR, PR Tips, Social Media, Reputation Management

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