The Public Relations Blog

Media relations are important to your company’s earned media coverage

I recently attended a “Meet the Media” event with a professional PR association. While there, I noticed some common mistakes PR people tend to make that turn off media personnel. Most of the frowned-upon behaviors seemed obvious, but when you’re determined to pitch a story, it’s easy to make the same mistakes.

Knowing more about how PR agencies work can help to improve your relationship with them

The PR profession works hard to disassociate itself from words like scheming, deceitful and dishonest. Still, you should know there are some things that PR firms lie about.

Of course, most PR firms don’t intentionally set out to lie, but even the ethical ones sometimes get caught up in the excitement of getting and keeping clients and communications issues can result. However, once you understand the nature of these lies, you can make more informed decisions when it is time to hire your next PR firm (or fire your current one).

Why nothing said is “off the record" and how PR can improve your media relations

Most people have witnessed a moment in a live television broadcast when someone on camera blurts out something inappropriate or controversial. Or, a company spokesperson is quoted in a newspaper saying something unsavory or offensive and his response is that he thought it was “off the record.” When these moments occur, the audience cringes and thinks why would someone say that? The reason this happens is typically because the speaker thinks the camera isn’t recording or that the conversation is confidential. But what causes a person to lose focus in this way? How can you avoid having this happen to you?

The seven-step ultimate guide

Driving traffic is one of the key goals of any social media strategy. Businesses strive to attract more people to their websites in order to increase their client databases. To do that, you must produce high-quality content. Valuable content also increases your visibility on search engines.

Here are seven key ways you can use your content to drive traffic to your website.

As we turn the calendar to 2016, there are four things we’re very excited to share with you.

How your company can make the most of this powerful platform

We all know that business competition is fierce and the noise on social media is getting louder and louder. With different opinions circulating around the web, how can your company differentiate itself, especially when it comes to its online presence?

There are better methods for achieving long-lasting results with PR

How many customers have you acquired as a direct result of your Facebook presence? If you don’t immediately know the answer to this question, spending time on Facebook is likely a waste of your resources.

Upon its inception, college kids were quick to jump on the Facebook bandwagon and businesses soon followed. However, most did this because they heard it was the thing to do, without taking the time to think about what they would really gain from such a colossally time-sucking activity. For B2B companies, there are better ways to attract business, increase visibility and grow your company, and PR can help.

How creative public relations that attacks the mainstream cacophony helps your business

Early in the 19th century during the Peninsular War, when Spain was resisting Napoleon, the term “guerra” (Spanish for war) evolved to “guerrilla” to describe the way the Spanish were fighting against Napoleon’s empire. The fighters against the mainstream were rebels, radicals and revolutionaries. This small independent group used irregular means to fight against larger regular forces.

In the 1980s, the phraseology “guerrilla marketing” evolved from the historical corps of special fighters who succeeded in going up against the establishment. Gearing the strategies that worked in the Pyrenees as well as the jungles of Latin America, businesses (using little cash or other resources) could attack the big companies in similar non-traditional ways, on non-traditional battlefields.

Tips to implement your content marketing plan and grow your company

Marketers and PR professionals have been buzzing about content marketing for a few years now. The benefits from content marketing are vast, demonstrating that it’s a valuable tool and not just a trend that will disappear. Having a content marketing strategy can increase inbound traffic, engagement and lead generation, among countless other benefits.

So how do you finally get in the content marketing game in 2016?

Use PR to become a leader in your industry

We know the story well: Barack Obama went from a relatively unknown first-term politician to win the hearts and minds of the people and take the presidency of the United States. It was considered by many to be a major PR achievement and is featured in the recently published book Campaigns that Shook the World by Danny Rogers.