The Public Relations Blog
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News releases can be like a bungee jump: Once the leap has started, there’s really no going back. You may feel somewhat jerked around and endure quite a bumpy ride if that news has gone out without proper permissions ahead of time.
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Topics: media relations, public relations
Many of us have had a laugh over “the toddler’s rules for possession.” Many of us may have experienced these rules in action during the holiday season, such as “if I saw it, it’s mine,” “if I let you have it, it’s mine,” and, of course, “if I had it a little while ago, it’s still mine.”
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Topics: media relations, public relations
If you’re offering an online “complaint box” for customers to voice concerns or issues about a product or service, or if you’re using one yourself, you need to know that a plan for managing these comments is absolutely essential – lest you be surprised later on. It’s very difficult to get any potentially brand-damaging comments about your company removed, and this process in itself can cause great brand damage (not to mention costing thousands of dollars in lost revenues).
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Topics: media relations, public relations, reputation management, online reputation management
Topics: digital PR, media relations, public relations, PR tips
Topics: media relations, public relations, PR tips, reputation management, online reputation management, shared media
Newsjacking – it’s not a new term, and it continues to be an enticing concept for public relations professionals. Why? Because at its essence, it echoes some of the core operations of smart public relations: Act quick, respond proactively and with valuable information, and aim for results in quality earned news coverage.
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Topics: media relations, earned media, news media
Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.
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Topics: digital PR, media relations, public relations
Gather ‘round. Here’s a tale of the possible demise of a national brand, Redbox, with lessons to ponder from other national brands like Blackberry and Blockbuster. The takeaway for you is this: Are you doing what you need to do in terms of brand relevance to prevent extinction?
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Topics: media relations, public relations
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