The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Newsjacking – it’s not a new term, and it continues to be an enticing concept for public relations professionals. Why? Because at its essence, it echoes some of the core operations of smart public relations: Act quick, respond proactively and with valuable information, and aim for results in quality earned news coverage.
Read More
Topics: media relations, earned media, news media
Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.
Read More
Topics: digital PR, media relations, public relations
Gather ‘round. Here’s a tale of the possible demise of a national brand, Redbox, with lessons to ponder from other national brands like Blackberry and Blockbuster. The takeaway for you is this: Are you doing what you need to do in terms of brand relevance to prevent extinction?
Read More
Topics: media relations, public relations
Topics: media relations, public relations, reputation management, crisis communications, online reputation management
Miley Cyrus’ recent MTV Video Music Awards (VMA) performance with Robin Thicke may remind some of the open-mouthed moments when Elvis Presley first appeared on the Ed Sullivan show. There was risqué, tight-fitting clothing that was outside the norm for her typical audience and exceeding fashion boundaries. Dance moves with lots of gyrating hips. Numerous innuendos and shocked faces. A large foam hand. (Ok, this is certainly the wildcard in the comparison, but you get the idea.)
Read More
Topics: media relations, public relations, reputation management, crisis communications, online reputation management, shared media
What’s in a name? A potential PR crisis, especially if you’re an ESPN producer who guessed at pronunciation rather than finding out the actual facts.
Read More
Topics: media relations, public relations, PR tips, crisis communications, shared media
Want to be “happy, happy, happy” with how audiences relate to your brand? Learn these three PR strategies from one of America’s most popular reality TV families ever to hit the screen, Duck Dynasty:
Read More
Topics: media relations, public relations, PR tips
Comment on This Article