The Public Relations Blog

Fortune magazine is a great source of knowledge for entrepreneurs because it covers the entire field of business, including the people, trends, companies and ideas of today’s top businesses. Fortune columns include features on the marketplace, career trends, U.S. politics and European business news. Readers look forward to the magazine’s annually updated lists such as “40 Richest Under 40,” “Most Powerful Women” and the “Fortune 500” ranking.

Fortune magazine covers trends in today's top business world and news affecting business people. Each issue includes a section that provides readers with a first look at changing industries and articles devoted to the people behind major companies. An average Fortune magazine reader is a top business entrepreneur or CEO. Publishers prefer pitches that lead them to the big companies and big names behind these companies.

Inc. is a major business magazine guiding CEOs and owners of small- to mid-sized companies toward success. It delivers real solutions for today’s innovative company builders and provides hands-on resources covering market-tested finances, sales, marketing and technology. Each issue offers real-life examples of strategies, case studies and successes and failures to show its readers new ways their businesses can improve and grow. Large and small organizations turn to Inc. to make sense of the ever-changing business world. An appearance in Inc. is a great opportunity for publicity, networking and finding new business avenues.

Entrepreneur magazine is the No. 1 resource for current and aspiring entrepreneurs. It provides tips for readers to effectively start and expand their businesses. Entrepreneur’s topics include advice on new software products, CEO profiles, trends in money and how to grow a business. Getting an article published in Entrepreneur could be a major publicity boost for your business.

If you are a startup or a tech company, your best bet for gaining positive publicity is to get yourself featured in Fast Company magazine, the publication of choice for those in the tech business. Fast Company covers the following areas: design, technology and sustainability.

Fast Company maintains a strong focus on evolution of business and the most creative industry thought-leaders and strives to bring change into the marketplace.

Fast Company magazine has a unique editorial focus on innovations in technology, leadership, and design. The target audience is entrepreneurs in the tech business. Frame your pitch as a story with a strong focus on lessons learned during your journey to completing your project, including your mistakes, frustrations, turning points, eureka moments and inspirations. Your story is your documented experience that you are happily sharing with others in the field, helping them to succeed.

Money magazine is the nation’s largest personal finance magazine. It helps readers take charge of their finances by providing trusted advice about how to spend, earn, manage and invest money. It provides in-depth coverage of stocks, mutual funds, the markets and the economy.

Money magazine is for anyone interested in managing finances wisely. The magazine covers a very broad spectrum of topics involving money for a large audience of anyone looking for information about money management: everything starting from articles helping investors maximizes their investments to information written to help with personal finances (taxes, credit cards and savings). Write your pitch so it would help your readers make better decisions about their money. Include personal examples in your pitch, so that  they can relate. Include facts and links into your pitch, proving that your information is accurate. A catchy title for your pitch is essential.

Harvard Business Review (HBR) is one of the world’s most respectable sources of information about the latest trends, people and practices that are defining the business world. Published monthly, HBR delivers entrepreneurial ideas and insights that help managers strengthen their leadership power. Every issue guides its readers through strategic decision-making processes in the modern world, introduces innovative leaders and offers suggestions on how to motivate employees.

HBR covers stories about strategy, leadership, organizational change, negotiations, operations, innovations, marketing and finance. Busy executives and business leaders, who are the key audience of the magazine, expect not only to stay on top of new developments in management, but also bring innovative changes into the way their businesses operate. The perfect HBR pitch is an authentic story, not published in any format previously before, written by an academic, who pulled a lot of research together to draw conclusions. The research part is the most essential part of the pitch.

PR helps you keep your CEO happy without sacrificing the company’s image

Your company just hosted a public event with news media all around and your CEO put his foot in his mouth – again. Perhaps he said something insensitive, appeared sweaty and uncomfortable, or gave statements contradictory to the company line. Whatever he did, the end result was that he made your entire organization look bad.

The CEO is most often the public face of a company, and sometimes that face is not the one you want to show to the world. Do you wish you could just keep your CEO away from the media altogether? There are right (and wrong) ways to handle this issue and PR can help.

Use PR to become a leader in your industry

We know the story well: Barack Obama went from a relatively unknown first-term politician to win the hearts and minds of the people and take the presidency of the United States. It was considered by many to be a major PR achievement and is featured in the recently published book Campaigns that Shook the World by Danny Rogers.

Do it right and you could form lasting and lucrative media relationships

Help a Reporter Out is a free service that enables journalists to connect with information sources. If you're an expert and have an interesting opinion or story to share with the media, you can sign up for HARO to get connected to journalist and get your story published, which will ultimately increase traffic to your website and get the word out about your company.

Strong media relations are important to your company’s earned media coverage

Earned media coverage is more credible and resonates with audiences more successfully than advertisements. Media relations is one of the key responsibilities of public relations practitioners. Any company can send out a press release; anyone can email a news correspondent. But building personal relationships with the media is what will make earned media coverage accessible for your organization.