The Public Relations Blog

Build trust and connect authentically when your social media manager on Facebook engages directly in active group discussions.

Learn how public relations agencies help turn recognition into ongoing brand value through content, credibility, and lasting impact.

When you hire a professional, what exactly are you buying — the outcome or the effort? In most fields, that distinction falls into two categories: obligation of results and obligation of means. Understanding the difference is essential for both clients hiring PR firms and professionals working in public relations.

Professions with an obligation of results commit to delivering a defined, measurable outcome. Failure to deliver that outcome means they have not fulfilled their professional duty.

Earned media is evolving in the age of AI. By applying generative engine optimization, brands can shape how often they’re cited in AI-driven answers, boosting visibility and authority beyond traditional search.

AI can speed up monitoring and drafting during a crisis, but it can’t replace empathy. Knowing when to lean on tools and when to rely on people makes all the difference in protecting trust.

Celebrity status can spark quick attention, but lasting brand success depends on more than fame. Strategy, authenticity, and audience trust determine which ventures thrive, and which fade fast.

Not all PR partnerships deliver the support you need. Recognizing the warning signs early can help you find a team that truly drives visibility, trust, and long-term results.

Threads isn’t just another social platform; it’s a lesson in how trust is earned online. From transparency to consistency, how brands show up shapes whether audiences stick around or scroll past.

Securing a coveted conference speaking slot takes more than a good pitch; it requires early planning, sharp positioning, and the right timing to stand out before agendas are finalized.

You and AI: Partnering for brand visibility

AI is reshaping how brands get discovered. To stay visible, PR strategies must go beyond search rankings and ensure brand content feeds into the algorithms shaping tomorrow’s results.