The Public Relations Blog

Media relations can build credibility or break it. Learning from real newsroom experiences offers clear lessons on how to earn trust, share stories effectively, and avoid common PR missteps.

Ignoring social comments sends the wrong message. Learn how thoughtful replies prevent reputational damage and why they hurt your public relations when left unchecked.

Position your brand for success in AI-driven search with Axia Public Relations. Learn to optimize indexing, ensure compliance, and enhance visibility.

Discover why 72% of PR professionals report earning media is harder. Learn successful strategies from Axia to boost your media coverage significantly.

Learn where AI can assist and fall short in reputation management in public relations — and how your team can keep human judgment at the center.

You’ve likely noticed that AI-generated information is becoming increasingly prevalent in your daily searches. Whether you're using voice assistants, ChatGPT, or search engines integrated with AI technology, the content you're seeing is being pulled from somewhere—and often, it's not random. New research shows that 95% of AI-generated citations come from PR-driven content.

You're probably noticing more than ever how public relations is shifting. With 2025 on the horizon, staying ahead in this field means understanding these changes and preparing for what's next. Let’s explore the latest dynamics shaping PR and why you need to adapt your strategies to succeed in this fast-paced environment.

You're probably aware of how much technology is shaking up industries everywhere. Have you noticed Google's latest development, AI Mode? As it continues to evolve, it's bound to impact public relations, changing how brands approach PR and media strategies. As a professional tracking these shifts, understanding the implications of AI Mode could be pivotal for your future campaigns.

Google continues to refine how we interact with information online. Two tools that play a big part in this are the Google Knowledge Panel and the Google Knowledge Graph. At first glance, they may seem like similar features, but they serve different purposes and understanding how they operate can significantly influence a business's digital strategy.

It’s one of the first questions many business leaders ask when exploring public relations. After all, in most areas of business, service providers give clear projections: accountants promise compliant filings, IT teams guarantee uptime, ad agencies guarantee placements. So why do those in PR — a powerful driver of reputation, trust, and influence — resist putting outcomes in writing?