The Public Relations Blog

Are you using keywords, or are you stuffing keywords in your content? Learn the difference with Axia experts.

A lot of top-ranked web pages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages). While we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.

What does it take to compel customers to buy your product? Perfect copy

You must have come across websites that made you impulse-buy things you knew you didn’t really need. Did you find yourself wondering how this happened? The secret logic behind this phenomenon is as simple as copywriting. In this case, the writer struck just the right chord, zeroing in on your pain point and persuading you to buy the product.

Would you like to get your hands on these skills and scale your business? Here are some copywriting hacks to get you started. 

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there.

While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels. 

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.

Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.

Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.

Before we move ahead to discuss backlinks, let’s make sure we understand first: 

Should you use Clubhouse for business-to-business or business-to-consumer marketing?

What is Clubhouse?

Clubhouse has been making headlines since its launch for connecting everyone, irrespective of social status, together to talk about everything from books to corporate growth strategies.

Marketers are now leveraging this trending audio-only app to build their community, connect with listeners, and establish their own personal brands. So why should you as an entrepreneur or marketer use Clubhouse?

If you are a digital creator or influencer on Instagram, your account needs to have good reach so your content is visible to your audience. That’s when Instagram search engine optimization (SEO) comes into the picture. These tactics will help you optimize your profile and drive new Instagram users. 

However, Instagram algorithms can get a bit complicated. Because of this, your reach often becomes lower, and you do not get as much engagement or views. To help you, here is a guide to understanding how you can skyrocket your Instagram reach. 

Guide your website traffic to take the desired action with effective CTAs

A Call-to-Action (CTA) plays a critical role in increasing conversion rate. 

In marketing, a CTA is an advertising element that tells the consumer to take action the moment they click on your ad. Examples like “subscribe now,” “follow,” “add to cart,” and “buy now” are some common CTAs to trigger actions from website traffic. 

Often used on landing pages, email campaigns, and pay-per-click ads, CTAs also prove effective in blog posts, websites, sidebars, etc. What novice marketers don’t understand is that a few words can change the way the audience looks at your promotional page.

You can handle trolls and their negative content

Regardless of the industry, and no matter the cause it supports, every brand has to deal with different kinds of people on various social media platforms. 

There are the fans; they are your flag bearers and always willing to boost your brand by liking, commenting, and resharing your content. Appreciate them for their love. There are the appraisers who assess your brand and voice their opinions. Tread carefully with these; don’t respond unless it’s utterly necessary. 

You can manage inaccuracies about your brand

Whether or not we notice, people observe how we deal with complaints about us. Our response speaks volumes. And this is the case not just in regular life but in companies as well, whether the complaints are made in person or online.

When responding to complaints, you must be careful not to go with guns blazing; you don’t have to keep mum either. This is because you could seem desperate to hide something, and thus, misinformation about your brand would be seen as true.

No more lame and unproductive brainstorming sessions.

Sometimes, it’s difficult to come up with great ideas. Other times, the ideas we come up with are just subpar and unimpressive. A lack of quality ideas is one of corporate America's biggest challenges.

If only there were a way to recharge our minds and enhance the quality of ideas necessary for our work and clients.

Thankfully, we have perfected a process for successful ideation. This post discusses what ideation is, its benefits, as well as its role in creative public relations.