The Public Relations Blog

How to handle negative attention on social media

PR can show you how to come out on top

Social media is a very dynamic environment in which people respond quickly and in real time. Your content can go viral in a matter of minutes. When that happens, it increases your brand awareness and provides some great PR opportunities. But things can go south, too, and your content could attract a slew of negative comments. The situation could even escalate enough to damage your brand name.

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Topics: Public Relations, Featured, Social Media, Reputation Management, Online Reputation Management

How engineering firms can benefit from PR

Use PR to solve problems, build your customer base and achieve results

Engineering firms today face a challenging marketplace. In order to stay ahead of the competition, you need to increase your visibility, prove that you add value and differentiate yourself as an industry leader. Help from PR can make these vital tasks easier.

To engage clients, handle crises and communicate effectively with target audiences, every kind of business requires assistance from experts who excel in these areas.

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Topics: Public Relations, Featured, Social Media, Reputation Management, Crisis Communications, Branding, Online Reputation Management

Protecting your CEO’s reputation

Why you should let PR manage this crucial task

Your CEO guides the company’s strategic vision, leads the team and decides where the money will go. Whether the company thrives or goes down in flames is often her responsibility. She also serves as the public face of your organization. With so much riding on her shoulders, it’s critical to protect the reputation of your CEO.

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Topics: Public Relations, Featured, Reputation Management, Online Public Relations, Online Reputation Management

8 lessons learned from the mob mentality of social media

How your company should respond to a social media attack

A great illustration of mob mentality is the scene in Disney’s Beauty and the Beast when the townspeople amass and call for the Beast’s head. Can you imagine what that would be like today if the mob flocked to social media and the Beast was a company that people felt had “wronged” them in some way? The Beast would have a sea of virtual torches and pitchforks at his company’s door. Without a PR firm, that business could be doomed.

Navigating social media and the public can be tricky. A single negative post concerning even a well-established company can go viral in an instant.

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Topics: Public Relations, Featured, Crisis PR, Social Media, Reputation Management, Inbound Marketing, Online Reputation Management

Strong digital strategies net customers, profits

Strong digital strategies net customers, profits

Meeting and exceeding your customers’ digital expectations is crucial to the future and success of your business. Metadescription tags are your final lifeline in your efforts to attract users to your website. The best creative in the world won’t get you anywhere if you don’t have the right strategy supporting it.

 

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Topics: Public Relations, Featured, Reputation Management, ReviewMaxer, Newsletter, Online Reputation Management

5 ways NOT to handle negative press

Your organization’s good reputation is one of your most valuable assets; getting negative press can easily ruin your image and your business. Handling negative coverage properly is important in order to keep your good image, so take careful note of these five most common mistakes you must avoid:

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Topics: Public Relations, Featured, Crisis PR, Reputation Management, Online Reputation Management

How media coverage can improve your online reputation

Make PR and positive news your secret weapons to move ahead of the competition

Most companies know that positive media coverage can help with promotion and increased visibility. What you may not know is that media coverage can also improve your online reputation.

With the popularity of online shopping and social media, the first interaction customers are likely to have with your company will be online. Therefore, it is vital to have a stellar online reputation, and PR, along with positive news coverage, can help.

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Topics: Media Relations, Featured, Social Media, Reputation Management, Online Reputation Management

Your business is only as good as its reputation

Protect and improve yours with the Axia PR reputation management e-book

For everything you do in business, reputation matters. Sometimes it precedes you, other times it follows you – but it’s always there. It’s up to you to give it form and control its direction. You can learn to do this with Axia PR’s free Online Reputation Managemente-book.

All it takes is one careless comment on social media or a few negative reviews to damage the good reputation it took you years to build. However, by learning to manage your online reputation, these incidents don’t have to spell disaster for your company.

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Topics: Public Relations, Featured, Reputation Management, Online Reputation Management

SEO vs. online reputation management

Learn the difference and let PR show you how to control both for increased profits

Would you let your accountant or HR officer run amok with no oversight or direction from you? Of course not, but that’s exactly what many companies do when it comes to their online presences.

Some believe that as long as they have search engine optimization covered, they’re fine. They use the right targeted keywords numerous times and customers will be able to find them, so that’s it. However, how consumers find you is not as important as what they see when they do. It is vital to control the information about your company on the Internet. This is called online reputation management, and having professional PR help in this area is essential.

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Topics: Public Relations, Featured, Reputation Management, Inbound Marketing, Online Reputation Management

Flagship product fail – now what? PR strategy examples from Amazon’s recent “Fire” rollout

You’ve rolled out a new flagship product. You’ve worked hard at research and development, marketing and promotions. You were ready. You thought your customers were ready.

And then … it flops, and lots of people are talking about it. What can you do from a PR perspective to preserve your brand reputation or change the conversation? Maybe your idea didn’t scratch up to all you’d envisioned for it, or maybe it was just ahead of its time. Read on for valuable ideas to help boost your results, either way.

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Topics: Public Relations, Featured, Reputation Management, Online Reputation Management

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