Be the company that journalists want on their team to gain positive news coverage
You want to increase media coverage for your company, yet you’re afraid or reluctant to share specific details, such as sales, revenue, contract value, client names, costs, etc. Your fear is understandable, as you have to worry about maintaining an edge over your competitors and keeping control of your information. The media experts at Axia Public Relations have some sage advice for dealing with this conundrum: Get over it.
In every relationship, there has to be give and take, and media relations is no exception. If you want your company to receive great media coverage, you have to share. Cooperating with journalists is crucial for the success of your brand.Read More