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The Public Relations Blog

How much do you know about ‘astroturfing’? Learn to tell the difference between a genuine product review and a fake one

When looking for a new restaurant to try or a hotel room in a strange city, you might decide to consult online reviews to get information, weigh your options and decide which choice is best for you. But how do you know which are real and which are fake? Just like those beautiful fields you see at the stadium, the grass might look lush and real, but sometimes it’s not.

For every product or service you want to purchase, there are so many choices that it can give you a headache just thinking about it. Competition for your business is fierce and companies will go to almost any length to sway your opinion, including paying people to write comments and post fake reviews. But fear not – follow these tips and you’ll command the knowledge and skills necessary to distinguish the legitimate from the bogus.

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Topics: Public Relations, Featured, Reputation Management, Online Review Management

How to fix bad reviews on Google

468957239Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these posts are honest, research reveals that 72 percent of visitors said they believe the reviews posted online. This can be very good for a business if the review is positive. However, a bad review can hurt a business’ image overnight – an image it took years to build. Negative reviews, truthful or not, ruin a business’ reputation and require immediate action on the part of the business owner.

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Topics: Public Relations, Featured, PR Tips, Reputation Management, Online Review Management

Reputation management: How to respond to negative reviews

3 tips to help your business keep negative reviews from hurting its reputation

Almost every business will receive negative online reviews, and there is nothing wrong with that; it’s better to get some kind of feedback so you can improve your products and services. Plus, those bad reviews also add credibility to the positive reviews. However, mishandling negative reviews can do long-term damage to your company’s reputation. If you have received negative reviews or want to proactively make a plan to handle those reviews when they arise, read these tips and don’t let your reputation take a hit.

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Topics: Public Relations, Featured, PR Tips, Social Media, Reputation Management, Online Review Management, Online Reputation Management

Got a full complaint box? Online reputation management could save serious revenue loss

 

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Topics: Media Relations, Public Relations, Reputation Management, Online Review Management, Online Reputation Management

Astroturfing: Online Reputation Management Can Solve the Problem

Somebody’s got some explaining to do.

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Topics: Digital PR, SEO, Social Media, Reputation Management, Online Review Management, Online Reputation Management, Crisis Communications

How does PR work?

To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"

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Topics: Public Relations, SEO, FAQ, PR Tips, Social Media, Reputation Management, Online Review Management, Online Reputation Management, Crisis Communications

Bad PR: A Case Study in How Not to Manage Your Online Reputation

"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones

 

If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground.

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Topics: Public Relations, Social Media, Reputation Management, Online Review Management, Online Reputation Management, Crisis Communications

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