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The Public Relations Blog

Yulia Dianova

Yulia Dianova Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Read Yulia's recent blog posts below.

Recent Posts:

3 critical steps for successful collaboration with a thought-leader

How to build mutually beneficial relationships with influencers in your industry

Becoming an industry thought-leader (also called an influencer) takes a lot of time and effort. Thought-leaders are experts in their industries and are able to influence the opinions and decisions of their audience. Not every entrepreneur will be an influencer. But even if you aren’t an industry thought-leader, you can collaborate with one. This is a great opportunity to gain new opportunities and leads for your business and potentially become a thought-leader yourself.

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Topics: Featured, Public Relations, Thought Leadership

4 important don’ts for PR professionals

How to stay ethical in the digital marketing world

Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. You can use various marketing and PR strategies to convert consumers. This makes them very vulnerable to scams and deception.

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Topics: Featured, Public Relations, Ethics, Social Media

4 critical things you should know about measuring your success before you blame your PR firm

How to measure your PR campaign effectiveness without losing trust in your PR firm

Measuring your public relations campaign results is exciting and also tricky. Being on the same page with your PR firm about your campaign expectations and measurement metrics will help you with your PR efforts and guarantee your success in the future.

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Topics: Featured, Public Relations, Measurement

It’s OK to use your notes at your public speaking event

5 things to remember to be an effective speaker

When you give a speech, you want your words to have the maximum impact on your audience. Notes can play a useful role in any speech you give. Most public speaking professionals agree that you should use your notes during your public speaking event. The question is how to use them wisely and effectively for your event to be successful.

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Topics: Featured, Public Relations, Spokesperson Training, MediaMaster

6 proven steps to rock your speaking engagements

How to connect with your audience at public speaking events

Public speaking engagements are your opportunity to deliver your company message personally to your key audience. Whether you’re announcing a new product, holding a news conference or even responding to a crisis, you want to make a positive impression and establish connection and understanding with your key stakeholders.

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Topics: Featured, Public Relations, Speaking, Spokesperson Training, MediaMaster

6 steps to ensure professional emails

How to use business email to connect with your target audiences

Email is key in your daily business communication. You receive, write and respond to dozens of emails a day. It’s your primary way to communicate with your clients, business partners and even your friends. Here are six steps to make sure your emails are professional and engaging.

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Topics: Featured, Public Relations, Corporate Communications

5 ways to build loyal relationships with your customers

How to maintain long-lasting relationships with your customers based on loyalty and trust

Your company needs loyal, long-term relationships with its customers in order to thrive. Customers who feel appreciated not only continue to bring you their business, they also offer leads for future prospects.

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Topics: Featured, Public Relations

3 ways to know you can trust your social media news source

Your practical guide to distinguishing real news from fake news

For most of us, social media has become the top source for news. How do you know if you can trust news in social media? Here are three proven criteria to ensure that your social media newsfeed is trustworthy.

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Topics: Featured, Public Relations, Social Media

3 steps you can take to adjust your corporate PR strategy to local trends

How to maximize your PR efforts by using local focus

Many large corporations come across the same challenge: how to tailor their marketing and PR strategies to local audiences. Corporations with offices in multiple locations should be sure they take into consideration local trends. Here are three fundamental steps to enhance your local PR strategy.

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Topics: Featured, Public Relations, Social Media

3 practical steps to create a unified culture in a company with multiple offices

How to create the best environment for your employees working in different locations

Sometimes larger corporations with multiple locations find it difficult to build a singular company culture. Employees should feel aligned with the company mission and be aware of goals no matter their working location. Here are three helpful ways to bulletproof your company culture throughout all company offices.

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Topics: Featured, Public Relations

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