If you don’t know exactly how to define public relations, you're not alone. Many professionals in the PR industry have trouble defining public relations. In fact, there are a few definitions that focus on different aspects of public relations and its role for your company.
1. Reputation
Every organization depends on its reputation. In today’s extremely competitive market, your reputation is your biggest asset. If you have trust and authority, you’ll have more leads. Your company image is what helps you stand out from your competition.
Chartered Institute of Public Relations (CIPR) defines public relations as the discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior.
2. Communication
Companies rely heavily on communication with the public to attract, convert and delight customers. If you don’t communicate your mission and the benefits of your products and services to consumers, your company is doomed. Even after you attract customers, you need to maintain communication with them to ensure that they’re happy with what you offer, so they bring more business to you.
According to the Public Relations Society of America (PRSA), public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.
3. Relationships
Your company is ultimately all about your relationships with your clients and customers. Therefore, your success depends on how well you manage your relationships and collaborate with your key publics.
Most PR organizations agree that public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
Regardless of what definition you choose to use to promote your brand, you’ll need a public relations strategy aimed at how you communicate with your key audiences, manage their expectations and grow your authority in your niche.
Axia Public Relations implements top-notch public relations strategies to promote your brand and maximize your PR investment. Download Axia’s complimentary guide Maximizing Your PR Investment to learn more.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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Topics: earned media
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