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4 reasons Facebook Live is an effective way to build media relations

By Yulia Dianova

How to connect with media outlets using Facebook Live

Facebook Live can help you connect directly to your key audiences.

Facebook Live is one of the greatest features on Facebook. You can use it in many ways to promote your brand. It allows you to broadcast a live video right to your audience through your company page or personal profile. Using Facebook Live, you can create buzz about your brand and connect with your key audiences, including the media.

Here are four reasons Facebook Live is a terrific tool to build relationships with the media:

1. Connect in real time

Facebook Live allows you to answer media questions in real time. It allows you to engage with the journalists when they’re most interested.

2. Boosting product releases

There’s no doubt that a well-written product release goes a long way in getting the media’s attention. What works even better, however, is a video product release. Seeing your product in action will garner more attention from consumers and media alike.

3. Broadcast industry news

Journalists who cover your industry are always looking for something new to write about. If you broadcast industry news on Facebook Live, you’ll become a reliable source of information in your industry for the media.

4. One-of-a-kind content

While it’s possible to spend a lot of time and resources making a Facebook Live video, you don’t have to. Facebook Live videos should be spontaneous, real-time videos. That’s what makes them unique. Your Facebook Live videos are authentic and one of a kind. The spontaneity is what will attract your audience, including the media.

Facebook Live is a great way to make interesting, attention-grabbing content, to share your industry news and make announcements about your products and services. It’s a terrific tool for building your credibility and establishing long-term relationships with the media representatives in your industry.

Axia Public Relations’ PR professionals can help you build successful relationships with your media representatives to promote your brand. Download Axia’s complimentary e-book Learn Media Relations from the Media to get started today.

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Yulia.jpgClients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.


Featured image credit: 123rf.com

Topics: public relations, online public relations, shared media

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