The Public Relations Blog

Learn how to use this tool for maximum advantage

You strive to deliver accurate messages about your company. This helps to improve your reach, online reputation and brand. One important site that consumers turn to for information is Wikipedia, billed as the free encyclopedia, but your company doesn't have a Wikipedia page.

Companies frequently ask their PR firm to write Wikipedia articles on their behalf. Some have even hired PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. If this is something you have considered as well, read on to learn why this is not a good idea.

6 ways to make the most of the top job-listing site

A disgruntled employee has written a scathing review on Glassdoor criticizing your company culture. Perhaps a candidate takes to Glassdoor to complain about his treatment by senior executives.

Is there anything you can do to improve your Glassdoor reviews? Look to public relations. 

Take what your customers are saying and use it for search engine success

Online reviews represent the best way for consumers to get honest opinions from real people about products and services they are interested in purchasing. You may also find them helpful as a way to keep your finger on the pulse of what people are saying about your company. What you may not know is that online reviews also provide an ideal search engine optimization (SEO) opportunity.

Why you need both and how to use each for maximum advantage

For hundreds of years, the news media has been informing the world about events and changes that affect our lives. In the last decade, social media has come along to give people news in real time; it can distribute information worldwide in a matter of minutes. So, which one is more influential? And what does each mean for your business?

Use these PR tips to get back on track

Many executives shy away from any type of public speaking task due to fear of humiliation or embarrassment. However, if you avoid speaking in public, you do a disservice to your company, and you miss out on important opportunities for increased visibility and engagement with vital audiences. With tips and training from public relations, you can learn to correct mistakes or avoid them altogether.

Turn leads into customers by inspiring and motivating them

You have plenty of visitors come to your website each month. Now, what do you want them to do once they’re there? Getting visitors to your website is only half the battle. It takes the right content to move a prospect from lead to customer. That requires public relations.

Sometimes it’s what you don’t do that matters

Business icon Henry Ford said, “Failure is simply the opportunity to begin again, this time more intelligently.” With that in mind, Axia Public Relations once again brings you the top avoidable PR goofs of the year. Let’s hope no one repeats the errors of 2016 next year.

No matter how bad your year was, hopefully, you can take comfort in the fact that you didn’t suffer a reputation-destroying PR goof. Here are five PR mistakes you can avoid making in the future.

Let your customers know that business is good with a steady stream of news and help from PR

Experts recommend that you pitch the media consistently in order to attract positive news coverage and gain visibility for your company. How do you get media coverage when you simply have no news to pitch?

5 situations when you may not want your CEO to be your spokesperson

Steve Jobs said, “Great things in business are never done by one person. They are done by a team of people.” This begs the question of whether your CEO must always handle spokesperson duties. No one has more influence on what happens at your organization than the CEO. However, does that mean no one else can speak on your company’s behalf? When you learn more about the importance of the spokesperson role, you can better decide who it should be.

3 advantages to bringing multiple locations and offices into focus

Your company headquarters is the center of your organization. It’s the hub of activity, where decisions are made and the bigwigs are based. That doesn’t mean it should also be the focus of all your public relations efforts.