The Public Relations Blog

A strong and diverse skill set is needed for today’s public relations industry

In the field of public relations, simply being “good at PR” no longer cuts it. Public relations pros need to have a number of skills and be able to adapt to many kinds of situations and roles in order to truly succeed in the world of PR. Vertical integration is becoming the standard for public relations, not the exception.

Boost your PR by sharing new ideas

You’ve started your own business. Things are going smoothly, but you’re not growing at the rate you want. What should you do?

If your company’s growth isn’t what you want, you should examine your views on the industry you’re working in. Are you ignoring trends, following them, or are you breaking out of the mold to set your own? If you want your company to really grow, you need to develop unique viewpoints regarding your industry that are different from everyone else’s.

Spice things up with some GIFs

Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs?

For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media. They can have captions or just show someone doing something.

Strong communication is crucial to achieving success

No matter what industry your company is in, you’re going to be facing a lot of competition. With so many competitors, it is easy for a company to get lost in the mix, even if they provide stellar products or services, unless it effectively communicates with consumers.

The value of communication should not be understated. Frequent communication is one of the best ways to motivate and resonate with your target audience. 

Make sure the people creating your company’s public relations have background information to inform their strategies

Public relations plans influence a company’s success. Integrating public relations plans into your company’s strategic planning is essential. However, do the people handling your public relations know how your company makes money?

Make your social media strategy more efficient by focusing on social media platforms that work for your company

According to DataReportal, 17 social media platforms have more than 300 million active users each month as of April 2021. This figure does not include many smaller social media platforms that still have large active user counts. With countless ways to connect with audiences at your fingertips, your company’s online public relations can reach the world through multiple platforms.

At first glance, it can be tempting to make company accounts on as many platforms as possible. The more the merrier, right? However, companies weaken their social media plans when they are overzealous.

Learn to manage your expectations of PR professionals by not thinking they’re superhuman

Public relations is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job because of their interactions with successful campaigns.

However, that’s not the case. It’s important to remember that PR professionals are not superhumans. They aren’t going to magically solve every issue without a hitch because that’s simply impossible.

Add some fun to your public relations process for better results

The world of public relations can be seen as a humorless bore to those unfamiliar with it. With how important a company’s reputation is, sending out humorous PR material and having fun at work are bad ideas, right? Wrong.

As we stated earlier, public relations can be humorous. In fact, including humor in the public relations materials you produce can be very effective if done correctly and appropriately.

Fun and humor aren’t just for the materials you produce. They can also be used in the creative process to great effect.

Honesty is certainly the best policy when communicating within your company

Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.

However, honesty isn’t just important when doing public relations; it’s also important for your internal communications as well.

A website that’s accessible to those with disabilities will get more customers

Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.