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The Public Relations Blog

Jacob McKimm

Jacob McKimm Jacob McKimm earned an integrated communications degree from Florida State College at Jacksonville in Jacksonville, Fla. Jacob has been with Axia since August 2015. Read Jacob's recent blog posts below.

Recent Posts:

Do your PR partners know how your company makes money?

Make sure the people creating your company’s public relations have background information to inform their strategies


Public relations plans influence a company’s success. Integrating public relations plans into your company’s strategic planning is essential. However, do the people handling your public relations know how your company makes money?

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Topics: PR tips

Your company doesn’t need profiles on every social media platform

Make your social media strategy more efficient by focusing on social media platforms that work for your company


According to DataReportal, 17 social media platforms have more than 300 million active users each month as of April 2021. This figure does not include many smaller social media platforms that still have large active user counts. With countless ways to connect with audiences at your fingertips, your company’s online public relations can reach the world through multiple platforms.


At first glance, it can be tempting to make company accounts on as many platforms as possible. The more the merrier, right? However, companies weaken their social media plans when they are overzealous.

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Topics: online public relations, shared media, social media

PR professionals are not perfect

Learn to manage your expectations of PR professionals by not thinking they’re superhuman


Public relations is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job because of their interactions with successful campaigns.


However, that’s not the case. It’s important to remember that PR professionals are not superhumans. They aren’t going to magically solve every issue without a hitch because that’s simply impossible.

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Topics: PR tips

Make your public relations creation process fun

Add some fun to your public relations process for better results


The world of public relations can be seen as a humorless bore to those unfamiliar with it. With how important a company’s reputation is, sending out humorous PR material and having fun at work are bad ideas, right? Wrong.


As we stated earlier, public relations can be humorous. In fact, including humor in the public relations materials you produce can be very effective if done correctly and appropriately.


Fun and humor aren’t just for the materials you produce. They can also be used in the creative process to great effect.

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Topics: PR tips, internal communications

The value of being honest in internal communications

Honesty is certainly the best policy when communicating within your company


Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.


However, honesty isn’t just important when doing public relations; it’s also important for your internal communications as well.

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Topics: corporate communications, internal communications

Make your website friendly for those with disabilities

A website that’s accessible to those with disabilities will get more customers


Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.

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Topics: web design & development, owned media, web media

Why You Should Join Professional Associations

Professional associations can be a huge help to your personal development and your company


Things are going well for your company; you’re getting clients and making money. But have you started networking?

Are you connecting with others in your industry? If not, your company might be stagnating, and you don’t even know it.


Why? If you’re not networking, you’re not building relationships with others in your field, which increases your risk of falling behind on the latest trends and new techniques. Not networking also limits the avenues in which you can improve yourself.

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Topics: PR tips

Add some humor to your PR efforts

Put a smile on people’s faces with public relations content.


Tell me if you haven’t heard this one before: Public relations is a humorless industry that always must have 100% serious content.

Okay, you gotta admit that’s a pretty lame joke. Public relations has changed; it’s no longer the world of very serious content. Jokes and humor in your public relations content are becoming more and more common. If you’re not adding some humor to your public relations, then you’re missing out.

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Topics: owned media

KPIs and goal compensation can be promised parts of PR

Previously, we’ve covered that you cannot guarantee earned media coverage. Anyone that attempts to offer you guaranteed results for public relations, much less guaranteed earned media coverage, is someone you don’t want to work with as a client since there are no guarantees in public relations. But, is there something you, as the client, can offer as a guarantee?

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Topics: PR tips

Can you get guaranteed earned media coverage?

Is it possible to guarantee your story will get covered in earned media?


One key aspect of public relations is getting your story told in the media. This is called earned media, and it’s the one thing everyone wants from public relations plans. However, getting an earned media story is a long process that requires successful pitching, finding the right journalist(s) to pitch to, and allowing them to transform your story into theirs. The reward is well worth it, but the process is difficult.

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Topics: media relations, earned media, news media

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