The Public Relations Blog

Do your spokesperson and your CEO have to be the same person?

5 situations when you may not want your CEO to be your spokesperson

Steve Jobs said, “Great things in business are never done by one person. They are done by a team of people.” This begs the question of whether your CEO must always handle spokesperson duties. No one has more influence on what happens at your organization than the CEO. However, does that mean no one else can speak on your company’s behalf? When you learn more about the importance of the spokesperson role, you can better decide who it should be.

Read More

Topics: Public Relations, Featured, Spokesperson Training

5 key attributes to look for when hiring a temporary spokesperson

Can an outsider represent your company?

Finding the right person to represent your company is not easy. Often, small-business owners can’t afford to have a spokesperson on their staff; so when an event or crisis occurs that requires a company spokesperson, they need to hire someone who can temporarily fulfill that important role. What attributes should you be looking for in your temporary spokesperson?

Read More

Topics: Public Relations, Featured, Spokesperson Training

How to recover from a spokesperson mistake

Learn from slip-ups, pick up the pieces and move on with help from PR

In the midst of a crisis, your CEO says something insensitive. During a media interview, a top executive mistakenly talks about a project you weren’t ready to discuss yet. Mistakes by a company spokesperson happen all the time. It’s how you handle them that defines your company and makes the difference between a minor error and a major mess.

To inform the public about your company, you must put yourself out there. The more you do, the bigger the potential for missteps. Learn these public relations tips and techniques to decrease the chances of a mistake happening to your company.

Read More

Topics: Public Relations, Featured, Crisis Communications, Spokesperson Training

Should you hire a spokesperson or a spokesmodel?

Know the difference between these two roles and the services they provide

There are plenty of professionals, in and outside the field of communications, who utilize both spokespeople and spokesmodels – but don’t recognize how different one is from the other. As more celebrities have evolved into lucrative business people, the definitions of spokesperson and spokesmodel have blurred, yet they each serve distinct roles.

Read More

Topics: Public Relations, Featured, Spokesperson Training

Messaging platforms: What they are and how to create one

Messaging platforms contain sound bites of critical information that spokespeople repeatedly convey to both differentiate and cement facts. They consist of key points to be repeated in every interview, speech and conversation so that those points are united with the brand name in the minds of all who listen.

But how does one create a messaging platform and what is its purpose for organizations that wish to leverage one? To create a messaging platform, we offer a handful of tips to kick-start the process.

Read More

Topics: Public Relations, Featured, Spokesperson Training

5 ways speaking engagements can grow your business

Speaking publicly in front of large audiences on topics within your area of expertise can help you increase your brand visibility and grow your business. How do speaking engagements secure more business for you?

Read More

Topics: Public Relations, Featured, Spokesperson Training, Speaking

Speaking engagements: Good for your brand, good for you

5 ways you and your company benefit from public speaking

Speaking engagements – whether through a webinar or industry conference – come with many professional benefits. Sure, they take time to coordinate, plan and prepare, but the recognition and connections are worth it. Here are some specific benefits to speaking in public.

Read More

Topics: Public Relations, Featured, Spokesperson Training, Speaking

Calming your nerves before public speaking

5 professional tips to help you deliver an engaging and effective speech

Does thinking about getting up in front of a room to speak give you sweaty palms? Speaking to a crowd can be a nerve-wracking task, but there are ways to overcome your nerves to deliver a powerful presentation. Here are some tips.

Read More

Topics: Public Relations, Featured, Spokesperson Training, Speaking

How many public speaking engagements has your company done this year?

Use PR to make the most out of this vital outreach tool

You already know you need to promote your business so that people know who you are. Public speaking engagements provide an ideal way to get in front of your target audience, demonstrate your industry expertise and position your company and CEO as thought leaders.

Read More

Topics: Public Relations, Featured, Spokesperson Training, Speaking

Who will speak for your company?

PR guidelines for choosing the spokesperson role wisely

Oliver Wendell Holmes, Sr. said, “Speak clearly, if you speak at all. Carve every word before you let it fall.” So, who is speaking for your company?

Read More

Topics: Public Relations, Featured, Spokesperson Training

Liked this blog post? Share it with others!