The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:
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Topics: public relations, SEO, PR tips, reputation management, crisis communications, online reputation management, shared media
4 reasons your corporate responsibility profile speaks your love in PR messages
At times, it might seem like corporate responsibility profiles are like good memories: Almost everybody has one, they’re all different and they come up in conversation from time to time accompanied by a grin. However, if you’re not leveraging a strong corporate social responsibility profile as part of your brand’s message, you’re missing out on some serious brownie points with your audience – and some serious revenues. Read on for some tips on how to effectively weave your social responsibility into your PR strategy.
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Topics: public relations
When celebrities talk, people – and the media – listen. This may be why many companies desire to have celebrity spokespersons or models as the faces of their brands. If this is something you are thinking about for your company, there is important information you should know, because making the wrong choice can be costly.
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Topics: public relations
Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these posts are honest, research reveals that 72% of visitors said they believe the reviews posted online.
This can be very good for a business if the review is positive. However, a bad review can hurt a business’ image overnight – an image it took years to build. Negative reviews, truthful or not, ruin a business’ reputation and require immediate action on the part of the business owner.
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Topics: public relations, PR tips, online review management
Like most industries, the field of public relations keeps evolving, so it’s critical to be aware of trends happening now which will have an effect on PR in the future.
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Topics: public relations
Is Your Customer Base Going to Age Out, or Die Off?
Major League Baseball has a major league problem: A large portion of its audience may be dying off in the next decade or two. Essentially, the audience for professional baseball may be aging out. Have you considered the age demographic of your audience – and whether or not they’ll age out from your brand completely? Will they age into a new audience category that doesn’t relate anymore to your PR messages? Read on for some PR takeaways you can do today to build a stronger audience for tomorrow.
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Topics: public relations, PR tips
Use proper tools to build awareness and sales
Use retargeting to specifically target audiences that will more likely generate leads and sales. LinkedIn is not just for recruiting and building professional networks anymore. For cost-effective results, build a strong online presence.
60-Second Articles:
1. Retargeting: Homing In
2. How LinkedIn Increases Sales
3. The 60-Second Close: Proliferating an Online Presence
- Retargeting creates advertising frequency and visibility online for target audiences.
- You’ve seen examples of retargeting, spotting the same ads following you on numerous websites.
- Those companies didn’t necessarily have huge budgets in order to be seen all over the Internet; in fact, you were just targeted because you visited a website for a particular business or interest.
- Retargeting allows companies to target specific audiences with ads placed on other websites – usually of the same category. For example, after visiting a baseball team’s website, you may see that team’s banner ad for season ticket sales displayed on various other websites that you visit.
- Retargeting is a cost-effective way to maintain a frequency of messages designed to reach an audience that has already demonstrated an interest in your product or service. If being visible to your potential customers over a period of time is important to growing your business, let us know.
- We have retargeting for PR.
- We call it remarketing. Check our e-book: “Maximizing Your Public Relations Investment: A guide to remarketing PR for maximum ROI.”
- LinkedIn is becoming the go-to social media network for companies – not only for recruiting, but for successfully educating others about their products and services, especially in the B2B sector.
- The platform enables companies to distribute white papers, content-rich articles, infographics and newsletters that help convert users into qualified leads and customers. Bonus: Google can index posted articles.
- One can easily target customers by industry name and type, company name and size and the position the prospect holds.
- Even with Facebook and Twitter in the constant spotlight, LinkedIn continues to be a professional powerhouse for companies in every business sector. If you haven’t already, it’s time to adjust your online budget to make LinkedIn your prime social media platform.
- We’ve mentioned two great ways to increase awareness and sales online: retargeting and LinkedIn. Both enable you to reach your target audience in cost-effective manners and are crucial to maintaining a consistent flow of leads and customers.
- If creating an “everywhere” online presence in front of your target audience is a priority, give us a call. We can help you convert leads, drive sales and ring registers, and we can help you get there faster than ever.
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Topics: public relations, inbound marketing
Your Choice of a Spokesperson Speaks Volumes
Popular television shows like “Scandal” and “Spin City” have turned a bright light on the profession of spokesperson. Public relations practitioners are often portrayed as sleazy, fast-talking insiders who will do anything to get their clients out of hot water.
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Topics: media relations, public relations, PR tips
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