The Public Relations Blog

Let PR show you how to take advantage of mobile technology to reach today’s consumer

When people are at work (or supposed to be working), relaxing at home, traveling or spending quality time with family and friends, they are frequently online, more and more on mobile devices. Is your company ready?

Prevent these 8 communication mistakes and make sure your message is heard

How many times has this happened? You send a message or request to a key stakeholder, potential customer or journalist, then sit and watch your fingernails grow while you wait an eternity for a response that may never come.

It has been said that to be a good leader, you must also be a great communicator. If you don’t learn to communicate effectively, you will waste a lot of time spinning your wheels in frustration. Avoid these common mistakes to help ensure that your message is heard:

How to pitch to Franchise Times magazine

If your company has anything to do with the franchise industry, Franchise Times magazine is the publication for you. This was the foremost message conveyed during Axia PR’s "Meet the Editor" webinar featuring Franchise Time's Executive Editor Nancy Weingartner. You may watch the Franchise Times "meet the editor" webinar recording and learn about how to get your company or clients into a magazine that focuses on numerous fields under the franchising spotlight.

No matter the topic, bloggers want their posts to capture their readers’ attention. In seconds, a reader makes the decision to continue reading or to click away. These 10 tips will help you capture your readers’ attention and keep them engaged throughout your post.

5 tips for seeing social media for what it really is: one tool among many

Who logged on and made Twitter king? Is it time to put social media in its place?

A recentBusinessweek article says it is – mainly because research suggests social media may not do a lot on its own to impact audiences. In fact, Businessweek says that, according to poll results, social media doesn’t convince audiences to buy products and services.

Turn to PR for the best advice on sending a press release

In today’s age of social mediaand 24-hour news generation, many companies wonder if there are still best and worst times to distribute press releases. Of course, there are some consistent tenets that hold true, such as not sending a press release on a Saturday afternoon just before a major holiday (reporters will not be in the office to see it) or on April 1. However, is one day and time better than another?

Let PR show you how to make every pitch count

In baseball, pitching a no-hitter is considered a career milestone. Certainly, a lot is riding on the pitcher of a baseball team. He is expected to be a leader, to win the game for the team and, in the event of a loss, is the first to be blamed.

For public relations, successful pitching is also a professional highlight. Careers are won and lost on the ability to attain a good deal of media coverage for clients in the right places.

Go beyond the stereotypes to learn how PR can benefit your company

When most people think of PR, two images typically come to mind: sleazy, manipulative flacks who will do anything – including lie – on behalf of their clients, or annoying little characters good for getting you out of a jam but not much else. These representations are aggravated by portrayals on television and in movies.

Once companies understand the benefits PR offers, including increased profitability and brand recognition, PR professionals look less like grotesque stereotypes and more like strategic partners who can help you achieve your goals.

What you don’t know about it could be costing you money and customers

Social media use is increasing, but you probably already knew that. What you may not know is how people are accessing it, why they stay connected and what they want to see from your company on social media platforms. If you are not aware of these issues and keeping ahead of the trends, you could be getting it wrong and, ultimately, losing money or customers.

Control your own information, ensure you’re found

Take control of what and how information about your business reaches your target audiences. Figure out how much it’s worth for your company to be listed on the first page of Google search results. Make sure your potential customers can find you, wherever you are.