The Public Relations Blog

How to properly use social media channels

Companies that use social media properly distribute content to their consumers differently, depending on the platform. In other words, it doesn’t make sense to share content through a LinkedIn post in the same manner you would in a tweet.

Each social media outlet has a different audience with a specific agenda. While LinkedIn and Google+ are targeted at much more professional audiences, Facebook and Twitter are far more casual.

By using each of the four major social media outlets appropriately, businesses can most effectively reach their target buyer personas.

Why inbound is the way to go

PR explains the importance of using videos for increased visibility

How will you introduce your next new product to the world? Will it be a voice-over actor in an advertisement, a newscaster reading from a script on the news or one of your salespeople? These are the routes most modern companies take.

Why the travel and tourism industry needs PR

A teenager horsing around in your hotel falls from a balcony and is seriously injured. A shark attacks a family enjoying some water sports off your city’s beaches. There’s no way you could predict or prevent occurrences such as these, but the media and the public will expect your organization to answer for them.

PR explains the importance and components of a great Kickstarter video

A puppy becoming best friends with a Clydesdale horse is touching. An unusually bendable cell phone is fascinating. A mutant giant spider dog is plain weird. These are just some of the most popular videos on YouTube. However, what makes a great video on Kickstarter?

When designing, architects make sure you leave room for a PR plan

Architecture firms are great at drawing up plans for upcoming building remodels, but often fall short when it comes to executing promotion and publicity efforts for their own companies. The right PR firm can take yours to the next level.

You may think that an architecture firm doesn’t need PR; that its good work literally stands for itself in the buildings and spaces it designs and helps to create. However, unless your name is on everything you’ve ever designed, your work isn’t always apparent to potential clients. That’s where PR can help.

So you hired a PR firm to help you increase mindshare surrounding your product, service or business and weren’t satisfied. You were patient, played your cards right and communicated clearly with your PR team, but your results are still lackluster at best. If you’ve gone carefully through our checklist for evaluating your PR relationship and you still want to sever ties with your public relations agency, consider the following tips

At the onset of the dot-com and Internet boom, public relations firms were in high demand.  Every venture-backed startup required a boost to rapidly increase mindshare of its latest gadget, application or service. Although the landscape changed slightly with the introduction of social media, public relations remains a valuable tool in every business’ toolbox. The strength of the relationship between agency and client is paramount. Without faith, trust and respect, the relationship is doomed to fail. But PR professionals aren’t simply along for the ride to deliver media coverage; they are advisors, counselors, strategists and networkers, too.

Use Axia PR’s ReviewMaxer to help manage your company’s online reviews.

You are being rated. Yes, even now. Today’s consumers and job applicants are judging your company on your product, your employees’ conduct, workplace conditions, and how much value you provide. If any of these aspects have a single flaw, there is potential for a negative review.

There are literally thousands of sites for unhappy consumers, disgruntled employees, rejected applicants and even jealous competitors to spread damaging information in seconds and ruin your reputation. Nevertheless, you and your company do have PR resources on your side. For example, you can use Axia PR’s powerful Web-based ReviewMaxer software to track online reviews.