The Public Relations Blog

3 tactful ways to help top executives improve their communications skills

How often do you think a CEO will admit discomfort when dealing with press? Not often, given that successful executives want to project their keen knowledge and experience in business or leadership. But frequently, they are not communications experts. Because of this, many public relations professionals will find themselves frustrated when CEOs or key executives decline media coaching.

Learn why reporters hate news conferences and what your company should do instead

In the movies, press conferences are shown with dozens of reporters shouting questions, flashing cameras and begging for more information, but they don’t always look that way in real life. When your company has big news to announce, invariably someone will suggest holding a press conference. Before jumping on the bandwagon, learn why press conferences are overrated and why you should choose another route.

How to remarket the results of a public relations campaign and maximize ROI

Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job. But why leave it there? Just because you had a story published does not mean everyone has had a chance to see it. The very nature of word-of-mouth is that it is viral; but to get the ball rolling, it is in your organization's interest to actively ensure your message resonates with as many people as possible.

Learn the benefits of positive news coverage for your company

So, you are ready to hire a PR firm. However, like many companies, you may be unsure of exactly what a PR agency can do for you. Some of the biggest benefits come in the form of increased visibility, a boost in name recognition and improving your reputation. PR can do all those things by securing earned media.

PR explains what you need for increased media coverage

Your company has quite a bit going on. As a result, you send out dozens of press releases announcing events, highlighting initiatives and touting all your good work – only to have them wind up in the trash basket of every journalist you sent them to. What gives?

Attracting earned media is crucial for visibility, reputation building and brand recognition. Press releases are an important component, but there are right and wrong ways to use them. With help from PR, you can learn why most press releases fail and the differences between a good press release and a great one.

A common-sense guide on PR’s best ways to pitch news media via email

Getting your story ideas in front of journalists may seem like the equivalent of trying to open a safe with only one number of the combination. You’ve heard that most journalists prefer to be pitched via email, but your messages still don’t resonate. Maybe you’re doing it all wrong.

If you’re not using PR to grow your business, you’ll soon be left behind

It seems like every day we are asked to embrace some new product, idea or way of doing business. Each time, we are promised that if we get on board with the new plan, we will change the world. Some things hold true, such as the microwave, the internet and social media; others, not so much. However, there is now a novel approach to handling public relations and marketing that we believe will stand the test of time.

Editorial calendars provide a roadmap for public relations professionals by outlining the content that media outlets will focus on for the entire year. With the right approach, editorial calendars can make a PR professional's job easier and could generate some great feature coverage. Here’s how to make use of editorial calendars.

Get more positive news coverage with help from PR

When it comes to gaining a foothold with journalists, you may feel like everyone else has the key to unlock the door but you. The truth is there are tips and techniques to make it easier. With these 10 rules – and help from public relations – you can increase your chances for attaining news coverage and increasing your visibility.

8 ways to avoid common pitfalls and maintain a strong relationship

The partnership between a company and its public relations agency is one of the most important connections in business. It is how a company shares messages, increases visibility and builds its brand.

Having to constantly find a new PR agency can be a time-sucking nightmare for a company. It’s better for everyone to develop longstanding, mutually beneficial relationships. Keeping a PR client for a lifetime is not easy, but if everyone works together, it can be done. You just have to know these eight dos and don’ts.