An inexpensive and practical means to gain credibility for products or services delivered by your business is simply this: earn an award. Industry awards, recognition from chambers of commerce or related small-business organizations or a stamp of approval from a well-known review outfit can provide visibility and improve a business’ reputation. But locating appropriate opportunities and awards takes time, effort and consideration, often causing business owners to abandon the process before it even begins.
Seasoned public relations professionals, however, know exactly where to find the information, how to properly submit it and the deadlines by which it all needs to be done. Here are a few reasons businesses enlist PR support to secure these fantastic business-boosters