A public relations mentor of mine spent many years hammering home a philosophy that he lived by not only professionally, but personally: the THINK principle, which serves as a series of governing rules for communication.
Public relations professionals are trained communications experts often sought after to convey information with clarity, but when I first heard this philosophy, I found it rather perplexing. Is it really possible to hold to these principles with each sentence we utter? It seems like an awful lot to consider. The THINK philosophy is outlined as follows:Read More