The Public Relations Blog

4 ways PR is more than getting press coverage and dealing with crises

Think public relations is only about getting news coverage or cleaning up a public mess? Think again. Sure, two major goals of PR are to obtain media coverage and to prevent crises. However, that’s just the beginning. Strategic communications is so much more than that. Here is proof that public relations is broader than you may think.

6 tips to help you obtain news coverage for your company

Public relations professionals should understand their clients aren't looking to put a news release in a frame on their wall. They want a cover story or great feature story to frame. So how do you make it happen? There’s no sure-fire way to earn that coveted feature story placement. However, there are some things you can do to help make the dream a reality.

Your company regularly creates press releases. You, as the PR specialist, spend time researching, writing, crafting the perfect quote and curating the best media list – only to have your release not get picked up anywhere. If radio silence from the media is the norm when it comes to your news releases, it’s time to shake things up a bit. Here are some tips to improve your news releases and media outreach approach.

A storm with the magnitude and destruction of Hurricane Harvey has not hit the United States since social media has infiltrated our lives. From Twitter to Facebook, people turned to social media to help family members reunite, to ask for donations and even to plea for rescue from the floods.

In addition to the individuals who were using social platforms, government entities and media outlets took to social media to broadcast critical updates. Companies also used social media to communicate key updates.

While nothing can fully prepare a company for a disaster the magnitude of Harvey, it’s a good idea to think about a crisis plan for your company. For Florida companies in the path of Hurricane Irma, here are some social media tips to have on-hand as your company prepares in the days ahead.  

You know social media requires dedication, and you’re posting regularly. However, you can’t seem to get your audience to engage with you. If you’ve put some effort into your company’s social media channels, it’s frustrating when your engagement stats are flatlining. Here’s what might be wrong:

6 things you should never do on social media

Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.

You don’t have to be a consumer brand to succeed on social media. Here are four ways for business-to-business companies to achieve social media success.

6 tips to help you look your best on your LinkedIn profile picture

Whether you’re looking for a new job or trying to position yourself or your company as a thought-leader in your industry, maintaining a top-notch LinkedIn profile is imperative. Along with carefully curating your experience and content, you also want to choose an appropriate photo for your profile.

Even though you look really great in the photo from your beach vacation or in the stands at the baseball game, you should hold off on using these types of photos for LinkedIn. While you want to look approachable and friendly, it’s important that you appear as a professional who takes work seriously.

Content is the key to an effective digital marketing strategy. Sometimes, the idea of creating content from scratch feels overwhelming. One way to have a robust content plan is to repurpose content you already have on hand. Repurposing does more than just give you something to say online, it allows you to tailor your message/content to reach a specific audience. It also allows you to differentiate the way you convey your message, so you reach people on different platforms.