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The Public Relations Blog

Julie Miller

Yulia Dianova Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She primarily works in the technology and education sectors and specializes in digital marketing and communications. She has earned her Content Marketing certification from Hubspot. Julie has worked for Axia Public Relations since November 2015.



Recent Posts:

Press releases going nowhere? 5 tips for getting more media coverage

Your company regularly creates press releases. You, as the PR specialist, spend time researching, writing, crafting the perfect quote and curating the best media list – only to have your release not get picked up anywhere. If radio silence from the media is the norm when it comes to your news releases, it’s time to shake things up a bit. Here are some tips to improve your news releases and media outreach approach.


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Topics: media relations, public relations, press release

Hurricane Harvey and social media: 6 takeaways for businesses preparing for Irma

A storm with the magnitude and destruction of Hurricane Harvey has not hit the United States since social media has infiltrated our lives. From Twitter to Facebook, people turned to social media to help family members reunite, to ask for donations and even to plea for rescue from the floods.

In addition to the individuals who were using social platforms, government entities and media outlets took to social media to broadcast critical updates. Companies also used social media to communicate key updates.

While nothing can fully prepare a company for a disaster the magnitude of Harvey, it’s a good idea to think about a crisis plan for your company. For Florida companies in the path of Hurricane Irma, here are some social media tips to have on-hand as your company prepares in the days ahead.  


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Topics: public relations, crisis communications

5 reasons you aren’t getting social media engagement

You know social media requires dedication, and you’re posting regularly. However, you can’t seem to get your audience to engage with you. If you’ve put some effort into your company’s social media channels, it’s frustrating when your engagement stats are flatlining. Here’s what might be wrong:


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Topics: public relations, shared media

Are you doing social media wrong?

6 things you should never do on social media

Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

 

 

 

 

 

 


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Topics: public relations, online public relations, shared media

5 ways to tell if your company needs social media help

If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.

 

 

 

 

 


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Topics: public relations, online public relations, shared media

4 tips for B2B social media growth

You don’t have to be a consumer brand to succeed on social media. Here are four ways for business-to-business companies to achieve social media success.


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Topics: public relations, B2B, shared media

How important is your LinkedIn profile photo?

6 tips to help you look your best on your LinkedIn profile picture

Whether you’re looking for a new job or trying to position yourself or your company as a thought-leader in your industry, maintaining a top-notch LinkedIn profile is imperative. Along with carefully curating your experience and content, you also want to choose an appropriate photo for your profile.

Even though you look really great in the photo from your beach vacation or in the stands at the baseball game, you should hold off on using these types of photos for LinkedIn. While you want to look approachable and friendly, it’s important that you appear as a professional who takes work seriously.

 


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Topics: public relations, shared media

4 ideas for repurposing content

Content is the key to an effective digital marketing strategy. Sometimes, the idea of creating content from scratch feels overwhelming. One way to have a robust content plan is to repurpose content you already have on hand. Repurposing does more than just give you something to say online, it allows you to tailor your message/content to reach a specific audience. It also allows you to differentiate the way you convey your message, so you reach people on different platforms.


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Topics: public relations, content management

3 PR lessons you can learn from Disney and Universal

It’s been quite a busy summer for Disney. With a fair share of controversy, it’s safe to say Disney’s public relations team has been working hard all summer long. If you’re not familiar with the headlines, here’s what’s been going on at Disney in 2017 and three PR lessons you can learn from Mickey and crew, along with their competitor.


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Topics: public relations, crisis communications

Think your audience isn’t on social media?

Why your company should definitely have a presence on social media 

Everyone’s talking about using social media in their marketing mix. If your company isn’t there yet, it may be because you think your target audience doesn’t use social media. If your customers aren’t what you envision as typical social media users, is it worth your time to have a presence there? Yes, it is. Here’s why …


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Topics: public relations, shared media

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